3. Mia is a senior student majoring in Computer
Science at U of M. She loves travelling and she
has been saving money for travel. Before
COVID, Mia would travel for different purposes.
She would choose most affordable trips when
she travels with her friends. If she is travelling
with her family, staying comfortable during the
trip would be her priority.
Persona
7. Competitors
● Agency Revenues contributed 27% and 72% of total revenues
in 2018 to Expedia Group and Booking Holdings
respectively. This was primarily due to significantly larger
agency bookings at Booking Holdings as compared to
Expedia Group.
● On the other hand, Expedia Group has a higher share of
merchant revenues due to its stronghold on merchant
bookings. In 2018, Merchant Revenues for Expedia Group
and Booking Holdings contributed 53% and 20% of total
revenues, respectively.
● Both the companies received nearly similar Advertising
Revenues of $1 billion in 2018.
Business Model
8. History
20031996
1999 2005
Founded as a
division of Microsoft
Spun off into a public company
Fully purchased by
IAC/InterActiveCorp
IAC spun off Expedia Inc.
9. History
2018
2020
Changed its name to
Expedia Group, Inc
Expedia announced it was cutting 3,000
jobs, roughly 12% of the workforce
Expedia Chairman Barry Diller called the
travel company “bloated” and blamed it on
an “all life and no work” atmosphere, unlike
Amazon, where the company is “all work
and no life.”
