2. Hula is a new up and coming app that makes trading easy. Get what you
need. Give what you don’t. It’s that easy! HULA wants to contribute to a more
sustainable world and make people’s lives better no matter how much money
they have, where they come from or which social status.
This campaign will show people how they can upgrade or change with Hula.
Essentially what our statement is, “Hula makes it faster and easier than
ever to
declutter your life and get what you really want/need.” We are show-
ing how you can get rid of what you don’t want to get something you do. The
campaign will vary in items. We will have shoes, televisions, beds, cars, com-
puters, etc.
We plan on putting the ads where it can reach the main target, social media
sites like Instagram and Facebook to billboards and commercials. Possible
pop-up trading events in public locations to get the word out.
INTRODUCTION
4. MEDIA STRATEGY
Jim a 21 year old college student going to FIU. He lives in a small apartment
with two other roommates. He’s had his bike inside the apartment due to
some theft around the neighborhood. His roommates are done with it, it’s
taking up too much space! Jim has been trying to sell it so he can buy himself
a skateboard instead, he has tried asking around but has had no luck selling.
One day on his way to class he comes across one of our Give/Get ad on a
bus stop on campus. He downloads the app and within a few days he was
able get rid of his bike and got himself his skateboard (where he can put under
his bed not bothering his roommates) on the very same app!
MEDIA
For our still ads, we will have a variety of images with different items. Like the
ones we have provided.
For commercials or videos, our idea is, like the still ads, have the images in
both the give and get sides rotating like a slot machine (sounds and all) then
have it land on an item on each side (ringing like you’ve won the jackpot!)
Then the logo centered. It’s simple and to the point.
6. INSTAGRAM
It stills being one of the top social media sites, especially for people in the 18-28
age range we are looking at.
To post on Instagram is FREE! But if you would like to target your demographic
and spread the word on Hula, you may use Instagram ads.
For every thousand views (CPM) it costs $6.70
FACEBOOK
Like Instagram, it can also be free when posting on your actual page but ads can
also boost the app traffic. With Facebook you can set a budget. You may boost a
post for only $15 and can reach over 2,600 people in your target audience.
SOCIAL MEDIA
8. TELEVISION:
Channels like MTV, TBS and Freeform have an audience in the age range targeted.
(Prices vary)
YOUTUBE:
Ads also have a young demographic. The pricing varies slightly per ad unit, with
in-display ads ranging towards the higher end $.30 and in-search toward the
lower end $0.10
HULU COMMERCIALS:
About $35, the cost for a thousand impressions on Hulu for standard run-of-site
in-stream video ads, with a minimum requirement of two ads per campaign.
TELEVISION / YOUTUBE
& HULU COMMERCIALS
10. BUS STOPS BY UNIVERSITIES.
Pricing ranges between $150 - $600 for traditional ad sizes and $2,500 -
$6,500 for larger/specialty ad sizes ->per ad per 4 week period.
BILLBOARDS:
Although an older way of advertising, still effective. For a large billboard prices go
for $1,500 - $5,000 Average per Ad / Month.
BUS STOPS / BILLBOARDS
