This is the solution to Case Study on Cobby.

1. www.simplify360.com
Stage 3
Have
Your
Say
Team Name: Prabandhan
Name of first member: Anurag Khandelwal
College Name: SOB, Galgotias University
Name of second member: Govind Rai
College Name: SOB, Galgotias University

2. Making an online buzz
There are 3
things which
we'll have to
consider
Connection of offline and online Touching the emotional chord
We have sewed each slide in such way that by the end the whole picture would be
completely clear. However, one slide alone at times might not produce the whole meaning.

3. How to touch the emotional chord
The character of Cobby is something which we can call parent figure among target
audience( at least kind of). Keeping our audience in mind we can connect them
emotionally in 2 ways-
 In the case of kids, we should create an image in which Cobby is guy who you
should follow. He makes you realize why you should be on time, why you should
brush your teeth everyday, who makes you learn new things, who makes you do
studies( or maybe not), etc.
 Another image that can be formed in minds of Adults is of a helping hand. A
person who you can look upon to learn how to manage things, how can you
come out of even the most intricate problems, and how a young cute assistant
would make everything look so easy, of course in her style.

4. How to create buzz online
We should understand that majority of population over internet belongs to “Generation X”. And so it
is really important for us to find them at right place. So to chase them down, we must follow the
following path-
Please have a look at next slide to
have a clear picture of everything

5. “Approach Cobby for any problem you have. He will be solving it along with the
resources he possess”
Let us make Cobby a Professional figure by making it present on Linked In. Some of the Creative Hypothetical
cases in his CV which he solved in adventurous way can too be included. Now, to input their problems
users can either message him on Facebook, or can Drop a mail or can directly call him. The call will be
addressed by a computer generated voice which will record the message.
All the solved problems will be communicated in 2 ways-
• The solution will be Communicated by the same method of communication.
• The solution will be made available on Facebook page of Cobby but not in a traditional way. The case will be
described as a story which will be created by our team but Plot and Character will be same as described by
the person. The name will only be changed if in case problem is too personal.

6. How to reach out
As it is very clear that Dreamy Brush Pvt. Ltd is a small company so it is not a easy deal for them to go
for any Paid method of Advertising such as Google Adwords. So the best and most influential way
for them is to use “Facebook E-group” marketing technique which is both tested and economical
and above all effective. We will link our FB Group post to our FB page which will do the work of
retention and telling our visitors what are we all about. Nevertheless ,contend our of our page
and the concept we follow will do the rest.
And here comes the role of You Tube. Videos on You Tube are very likely to be trusted and shared
over various devices. We can here work in two way process. Firstly, our Facebook page will be
initially used to Promote our You Tube video. Once we get a kick start, we are very sure that after
a certain period of time our Video will start promoting our FB page.

7. Instagram is continuously becoming a popular platform both on Desktop and Smartphone.
Moreover it is highly cost effective
Performing one or the other activity on Instagram continuously would certainly give us
an extra advantage in our whole marketing effort

8. This is the place where the whole concept of “Trending” started
So to be a trend we must trend on here
However there exist no direct way to market ourselves directly on Twitter. And
the one that exist is not in our budget
But yes, we would love to see implementation of Present marketing strategy used by Simplify360
to be applied in this campaign too.
We can make our visitors engaged on Twitter through various
activities on other social Platforms .

9. In India , Kids start getting exposure to Internet as early as at the age
of 10 or 12.Even I started using Internet at the age of 11, which was 8
years back from now
Launching an online gaming application on free to use platforms and promoting
them on our social-networking pages will certainly give us a targeted way to
communicate right message to our future focus segment.

10. It is really difficult to carry out such a task with low budget
And especially for small companies it is a really a challenging task to
do it. But we do have a way out for this. There are 2 methods used
which might fetch us good results over here.

11. Gorilla Marketing
This is one of the most preferred and expected strategy by
any SME. Here we can use this concept in following
way.
 As the company is located in Mumbai , this form of
marketing can only be done in Mumbai.
 On road shows, random shows at Metro Station and
Railway Station can be done to make people aware
about the whole stuff.
 Shows can also be done in Shopping Malls to create
awareness in both the targeted Segments.
 The image shown next to this point is the best example
of what we can do with gorilla marketing.
 In background, there are some of the classical example
how we can go about working with Gorilla Marketing .

12. But we cannot ignore that such a level of promotion
can only be done on local level if done by any small
company. So, in this case it is really essential for
Dreamy Brush to put whatever they can in
promotion efforts done in Mumbai because this is
a potential source of creating buzz.

13. College and School Ambassadorship
Presently many up coming business who are looking for a head start in
their fields use College Ambassadorship programs . To set a
benchmark model for us, we can go about using model used by
“Hitchup” mobile application recently. With some interesting and
twisting activities pre-finalized by us for college students can make a
real buzz among them with their own resources.
To begin with, assistance of local colleges such as S.P. Jain, K.J Somaiya ,
NMIMS , etc can be used to give a premium look to the whole
campaign
When it comes to school ambassadorship , we cannot deny to admit that
this is a unique and new form of spreading the word. But we can see
a lot of potential in it. All we need to do is to go for E-Mail
marketing. We can make Principal of schools make their students
participate in this campaign. We’ll make job look more challenging
by empowering their students to use their own methods of
promotion so that we don’t apply our brains too much(of course we
won’t be telling this to anyone). Some other efforts can also be used
to make it look much bigger and better.
Some ways to do promotions with Ambassadorship
programs

14. So to sum up everything, this is all what we can say
College
Effort
Gorilla
Marketing
Offline
Buzz You Tube Linked IN FB
Others
Game
Instagram
Twitter
BINGO