Yl16 cyber 19

1. A lots of huge gaps and differences s4ll exist
throughout the world. Young people o9en do not
realize and see the basic differences and how
money and help in developing countries can help
the world be more balanced.
Therefore, in our campaign World Balance, we
would like to show people, that we can make the
living in other countries beBer compared to CZ,
where the life is already good. Our campaign stars
ambassadors – bloggers and youtubers – who we
let star next to our true heroes – real people from
developing countries.
In Facebook and YouTube we will use paid posts/
videos to spread them among our audience and
we will collect leads to engage with the people
interested via WhatsApp.
BALANCING THE WORLD
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WORLD BALANCE - ROZVOJOVKA
CAMPAIGN

2. 2. HOW WE WANT TO SHOW THE WORLD IS
BALANCED THROUGH OUR CAMPAIGNS?
We want to create series of posts for
Facebook and videos for YouTube, which
would be divided into halves – one half
would feature the influencer from Czech or
Slovak, the other would feature the real
people from developing countries. Both
would be talking about the same issue –
electricity, school etc. – and we would stress
out that thanks to our project, we were able
to deliver beBer life for people in Kenya,
Barma, etc. and we could make them happy.
We would also encourage people who are
interested to get in touch through WhatsApp,
where we would deliver them exclusive and
up-to-date photos from projects with precise
informa4on, how we are helping and how
much money the help costs. This “a9er-
campaign” would also stress out that the
campaign is long-term and it would be easier
to get the interested people “in the game”.
WHAT IS OUR SOLUTION?
Posts will be created in coopera4on with
Czech influencers - we will also ask them
to share the posts on their profile to
increase the reach (and get more reach by
their fans, who would also share the
content).
Users would be approched first by ads
(we will use 27 000 CZK on reach &
frequency buying for the posts, to get 230
000 reach out of 380 000 audience –
25-30, all, region capitals –with 1/10
frequency cap. In that way, we would
catch the users with the first posts and let
them spread the word.).
On YouTube, we would use the 23 000
CZK to promote the videos.
Users, who are interested more, could get
in touch to par4cipate in the WhatsApp
discussion and we could let them get
involved on some basic themes (“What
colour should the notebooks for children
be?”).
HOW DOES IT WORK?
Young people, even 25-30, believe more
“their own kind” than media nowadays.
We want to let our influencers/
ambassadors speak and spread the word
by crea4ng divided posts – one half goes
to the ambassador, the other to real
people, both of them are talking on the
same issue – electricity, schooling, gehng
vegetables, just normal things, which we
take for granted.
In videos, our ambassadors would speak
about their school days, experience with
electricity etc., the same goes for the real
people. We believe, that balance is what
makes the world great – people living in
balance with nature, with each other,
countries helping balance the differences.
We believe every person is important.
CREATIVE INSIGHT
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3. 3. WE HAVE PICKED THESE 3 HERO CHANNELS
FACEBOOK WHATSAPPYOUTUBE
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4. 4. FACEBOOK - THE MAIN CHANNEL
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Posts would be published on
different topics throughout the
campaign with one look, so the
users can connect the
campaign and search for more.

5. 5. YOUTUBE - THE SPREAD CHANNEL
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Interaktivní workshopy, digitální pomůcky a
inspirativní prostřed je pro naše studenty, i třeba
pro youtuberku Karolínu, standardem. Díky
našemu projektu jsme dokázali zajistit výborné
podmínky pro vzdělání i dětem v Barmě, kde do
tého chvíle mělo přístup ke škole jen 20 % lidí.
Chcete aktuality z projektů do svého mobilu?
Přidejte si nás na WhatsAppu!
The influencer and her fans
would also be encouraged to
share the video - for every 50
shares, school needs for one
child would be delivered.

6. 6. WHATSAPP - STAYING TOGETHER
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We would also drag the users
into the game, as stated in the
How does it work?

7. 7. SUMMARY PICTURE
An image summarizing the campaign.
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