What is Social Advertising?

498 views

Published on

Junction's directors presented a talk on Social Advertising at the UBC Imprint conference. It's a bit out of context without the speakers, but hopefully folks will find some value in it.

Published in: Marketing, Technology, Business
  • Be the first to comment

What is Social Advertising?

  1. 1. SOCIAL ADVERTISING
  2. 2. ADVERTISING DOESN’T HAVE TO SUCK.
  3. 3. WHY DO WE NEED ADS?HOW MUCH DO YOU PAY FOR FACEBOOK?
  4. 4. $0 $0 $0
  5. 5. ADVERTISING IS A SOCIAL CONTRACT. WE EXCHANGE ATTENTION FOR UTILITY.
  6. 6. BAD ADS BE ANNOYED FOR JUST THRE EASY PAYMENTS OF $99.99!
  7. 7. REMEMBER WHEN ADS USED TO LOOK LIKE THIS?
  8. 8. THEN THEY LOOKED LIKE THIS.
  9. 9. THIS IS NOT SOCIAL ADVERTISING
  10. 10. REALLY GOOD ADVERTISINGIS NOT AN OXYMORON.
  11. 11. EVERYTHING IS AN AD. ANY AD CAN BE SOCIAL.
  12. 12. GOOGLE SEARCH ADVERTISING SOCIAL MEDIA ADVERTISING AWARENESS RESEARCH INTEREST INTENT ONLINE REPUTATION NEwSletter / REMARKETING THE FUNNEL ONLINE DISPLAY ADVERTISING ONLINE PR SEARCH ENGINE OPTIMIZATION SOCIAL CONTENT CREATION REFERALS SEARCH ENGINE OPTIMIZATION GOOGLE SEARCH ADVERTISING SOCIAL MEDIA ADVERTISING ONLINE REPUTATION NEwSletter / REMARKETING ONLINE DISPLAY ADVERTISING ONLINE PR SEARCH ENGINE OPTIMIZATION SOCIAL CONTENT CREATION REFERRAL SITES SEARCH ENGINE OPTIMIZATION DIRECT MAIL ONLINE REPUTATION ONLINE DISPLAY ADVERTISING SEARCH ENGINE OPTIMIZATIONREFERALS SEARCH ENGINE OPTIMIZATIONONLINE REPUTATION PRINT / RADIO / OUT OF HOME SEARCH ENGINE OPTIMIZATIONGUIDE BOOKS, ETC. DIRECTORIES / YELLOW PAGES ONLINE OFFLINE OFFLINE PR STREET PROMOTIONS LOYALTY
  13. 13. WHO DO YOU LOVE / HATE?PLEASE DON’T SAY YOURSELF. WE’RE NOT PSYCHIATRISTS.
  14. 14. WHAT IS SOCIAL ADVERTISING?WHY ARE WE ALL HERE? (NON-METAPHYSICALLY SPEAKING)
  15. 15. ADVERTISING SOCIAL MEDIA
  16. 16. FACEBOOK ADS LINKEDIN ADS TWITTER ADS ETC.
  17. 17. ADS WITH SOCIAL CONTEXT SOCIAL WITH ADS CONTEXT
  18. 18. GOOGLE SEARCH ADVERTISING SOCIAL MEDIA ADVERTISING AWARENESS RESEARCH INTEREST INTENT ONLINE REPUTATION NEwSletter / REMARKETING THE FUNNEL ONLINE DISPLAY ADVERTISING ONLINE PR SEARCH ENGINE OPTIMIZATION SOCIAL CONTENT CREATION REFERALS SEARCH ENGINE OPTIMIZATION GOOGLE SEARCH ADVERTISING SOCIAL MEDIA ADVERTISING ONLINE REPUTATION NEwSletter / REMARKETING ONLINE DISPLAY ADVERTISING ONLINE PR SEARCH ENGINE OPTIMIZATION SOCIAL CONTENT CREATION REFERRAL SITES SEARCH ENGINE OPTIMIZATION DIRECT MAIL ONLINE REPUTATION ONLINE DISPLAY ADVERTISING SEARCH ENGINE OPTIMIZATIONREFERALS SEARCH ENGINE OPTIMIZATIONONLINE REPUTATION PRINT / RADIO / OUT OF HOME SEARCH ENGINE OPTIMIZATIONGUIDE BOOKS, ETC. DIRECTORIES / YELLOW PAGES ONLINE OFFLINE OFFLINE PR STREET PROMOTIONS LOYALTY
  19. 19. ADVERTISING = REACHMAKE GOOD GO FURTHER.
  20. 20. ORGANIC ADVERTISING SOCIAL ADVERTISING
  21. 21. CASE STUDIESWHO’S DOING WHAT WELL?
  22. 22. VIDA VACATIONSDO WHAT WORKS.
  23. 23. We started the conversation in social, with content that showed the personality of the client’s brand. We then used Facebook’s geographic, demographic and interest based targeting to expand the reach of our posts to put them in front of the right people at the right time. MAKING SUN SOCIAL
  24. 24. Our research showed 85% of working professionals in our target segment of 21-35 pulled out their phones while using the washroom. We gave them something to do with them. MAKING SUN SOCIAL
  25. 25. INDOCHINOKNOW YOUR AUDIENCE.
  26. 26. WHAT DOES IT ALL MEAN FOR YOU? YOUR PERSONAL BRAND AS A CAMPAIGN.
  27. 27. GOOGLE SEARCH ADVERTISING SOCIAL MEDIA ADVERTISING AWARENESS RESEARCH INTEREST INTENT ONLINE REPUTATION NEwSletter / REMARKETING THE FUNNEL ONLINE DISPLAY ADVERTISING ONLINE PR SEARCH ENGINE OPTIMIZATION SOCIAL CONTENT CREATION REFERALS SEARCH ENGINE OPTIMIZATION GOOGLE SEARCH ADVERTISING SOCIAL MEDIA ADVERTISING ONLINE REPUTATION NEwSletter / REMARKETING ONLINE DISPLAY ADVERTISING ONLINE PR SEARCH ENGINE OPTIMIZATION SOCIAL CONTENT CREATION REFERRAL SITES SEARCH ENGINE OPTIMIZATION DIRECT MAIL ONLINE REPUTATION ONLINE DISPLAY ADVERTISING SEARCH ENGINE OPTIMIZATIONREFERALS SEARCH ENGINE OPTIMIZATIONONLINE REPUTATION PRINT / RADIO / OUT OF HOME SEARCH ENGINE OPTIMIZATIONGUIDE BOOKS, ETC. DIRECTORIES / YELLOW PAGES ONLINE OFFLINE OFFLINE PR STREET PROMOTIONS LOYALTY
  28. 28. FIND YOUR BRAND.
  29. 29. FIND YOUR AUDIENCE.
  30. 30. CREATE RELEVANT CONTENT.
  31. 31. CREATE A CONVERSION & A CONVERSATION.
  32. 32. PROMOTE WITH CARE.

×