2. Riyaaz Amlani Impresario Socials Offline
He is an entrepreneur and
restaurateur based in Mumbai,
and the founder of Cafe Socials
Riyaaz Amlani
They own chains of restaurants
such as Socials, Smoke House Deli,
Prithvi Cafe & many more across
several cities in India
Impresario
Socials is a place where
one can #Eat #Work #Play
It is a blend of Office and
Cafe
Socials Offline
#ABOUT
Socials
3. Cafรฉ & Bar Co-Working Space Socials Play
It is an all day cafรฉ where you
can work and play with fun
drinks and comfort food
Cafรฉ & Bar
It's the land of the free (lancer) and
home of creative souls looking for
an alternative to a typical work day.
Co-Working Space
It's an urban hangout that's
designed to take you offline
while still keeping you
connected
Socials Play
#ABOUT
Socials
4. WHERE
WE ARE
WHERE WE
WANT TO BE
Socials currently have 25
outlets, which includes
11 outlets in Mumbai
Socials objective is to open
12 more cafe in 3 cities -
Hyderabad,Chennai & Kolkata
10. Food Photos - to
make you drool
IGTV VideosTrending Memes Events
11. #Twitter
Socials
6527 Followers & 8594 tweets
Frequency of posting is 2-3 tweets
per week
Tweets include - videos of event
success, tempting food photos
& moment marketing
13. SOCIAL MEDIA
BRAND VOICE
PERSONA TONE
LANGUAGE PURPOSE
โ Friendly
โ Warm
โ Playful
โ Personal
โ Humble
โ Direct
โ Inform
โ Entertain
โ Sell
โ Simple
โ Fun
โ Original
19. DetailsObjective#SOCIALRecommends DetailsObjective
A campaign where in Socials
recommend their audience
some iconic books, movie,
music of all genres & some
artist one must have a look at
To inspire & motivate people to
get them through this pandemic
by spreading knowledge and
wisdom about the upcoming
artist and their talents
Ongoing campaign started
on March 26, 2020. Post are
made live every Tuesday
on platform like Instagram
& Facebook
#CAMPAIGN
Socials
#SOCIALRecommends
20. #Collaborations
Socials
Socials collaborated with the movie Gully
Boy, by introducing a special gully boy
menu with some famous mumbai street food
Socials collaborated with VH1 SuperSonic for
their Music festival. Social Bar served
everything from coffee to classic LLIITs
33. Itโs a Coffee House, where
people come to chat, meet up or
even work.
Coffee Shop
Starbucks provide everyone with
free Wifi, which makes it the best
place to work while having an
amazing cup of coffee
Co-Working Space
Starbucks have 174 outlets in
India of which 46 stores are in
Mumbai
Outlets
#ABOUT
Tata Starbucks
35. Rock โnโ roll-themed cafe with a
high-energy vibe serving
burgers & American classics.
founded in 1971 in London.
Cafe
Hard Rock Cafe also sells their
own clothes & accessories on
their website & in their rock shop
Rock Shop
Music & Dance events are
arranged all year round for all
those music lovers
Events
#ABOUT
Hard Rock Cafe
37. The Beer Cafe is the fastest
growing Alco - Beverage chains
in India
Cafe
The beer cafe has the best dining space,
music & vibrancy. It is also known as
Boardroom with a Bar experience
Known for
Over 40+ Outlets in India
Outlets
#ABOUT
The Beer Cafe
39. 63K Followers
1-2 post per day
1.1 million Followers
2-3 post per week
556K Followers
2-3 post per week
279K Followers
1 post per day
59.8K Followers
1-2 post per day
213K Followers
1 post per day
266K Followers
1 post per day
20K Followers
1-2 post per day
6K Followers
2-3 tweets per
week
163.1K Followers
2-3 tweets per week
29.9K Followers
2-3 tweet per
week
4K Followers
2-3 tweet per
week
854 Subscribers
1 video a month
255K Subscribers
1 video a month
266 Subscribers
(last video a year ago)
48. #Customer Pain Point
Socials
โ Social Media presence is low [ They have followers but they need to run more Adโs]
โ Co-working is relatively a new concept which is not known to many - WorkSpace by
Socials needs to be promoted more.
โ People not really know what cool activities Socials have, instead they just think itโs a Cafe.
โ ORM practise not carried out
โ Brand is interactive/communication but not reachable to all
โ Difficult to find Socials on Listing Apps [Zomato & Swiggy]
โ No brand loyalty programmes are taken up [email or sms marketing or deals and special
offers]
52. LOCATION - Powai, Mumbai
ABOUT
Recently started a
startup with his
partner and they have
a team of 10 people.
Currently they work
from their home
NITIN AHUJA
AGE - 29 INDUSTRY- Businessman
HOBBIES/INTEREST
# Painting
# Attending
seminars on
business
# Food binge
GOALS
# Expand his
company and take
his company global
# Earn Fame
CHALLENGE
# Coordinating is a big
challenge while working
from home
53. #Journey Map
Socials
Nitin got really frustrated one day since he
couldnโt properly communicate with his clients &
his Wifi also slowed down which delayed his work
Thus searches on Google for โWork
space near meโ and comes across our
Search Ad.
Awareness
ARGH!
54. #Journey Map
Socials
He was still not sure about the place, so he decides
to look for more info, that's when he came across
the LBB article on Socials coworking which excites
him about Socials Works.
Now he is interested and decides to check out
Socials website to get more information.
Consideration
55. #Journey Map
Socials
Nitin starts seeing Instagram Ads from socials,
but one day when he gets a mail in which on
booking Socials coworking for the 1st time heโll
get Flat 25% off
With an amazing offer he decides to book
Socials Workspace, he inquires more about the
deal Socials is offering and then finally books it
for his team and him for a week
WOWW!25% OFF
Conversion
56. CHALLENGES
# To find a good place from
where she can write & get
some inspiration for work
LOCATION - Colaba, Mumbai INDUSTRY- Writer
MAHIMA GUPTA
AGE - 27
ABOUT
She is a writer, who
is starting her new
book on Crime/
Thriller.
She has her own
blog page โMumbai
Life.โ
HOBBIES/INTEREST
# Music Lover
# Clubbing
# Shopping
# Travelling
GOALS
# Publish her Book
in a year
# Travel & Explore
the world
57. #Journey Map
Socials
In her free time Mahima likes to go through
her Instagram feeds and check out all the
trends & content going on in the world
That's when she saw a post by โMostlySane aka
Prajakta Koliโ, one of the best content creator in
mumbai. The post was about Prajaktaโs experience
of working at Socials for her videos
Awareness
58. #Journey Map
Socials
She found that post very
interesting and clicks on
the @socialsoffline Page
which was tagged in
Prajaktaโs post and from
there she clicks on the
link which directed her to
social works website. On the website, she sees an introductory
video & finds about all the features
Socials have for their co-working space.
Consideration
59. ABOUT
Works as a freelancer
with Meta Designs as a
graphic designer.
He also makes design
for an advertising
agency
JACK WILLIAMS
AGE - 25 INDUSTRY- FreelancerLOCATION - Andheri, Mumbai
HOBBIES/INTEREST
# Designing
# Animation
# Parting
# Trekking/ Camping
GOALS
# Up-skill his graphic
designing skills
# Get a good job with
an advertising
agency
CHALLENGES
# To find a fun environment
for working & designing
60. #Journey Map
Socials
Jack was on his YouTube seeing a video about
creative tools on Photoshop, when he comes
across an Ad by Socials Workspace
Jack remembered about being to a Cafe
Socials before, but had no idea about that
its a co-working place
Awareness
61. #Journey Map
Socials
He is into Music & Art, so when he saw this Ad
about the cool features which the Artist
showed about Socials Workspace he decided
to click on the CTA & visit the website
On the website he check out the reviews &
testimonials which excites him more, thus he
decides to book it and experience the cool space
Consideration
63. #Campaign
Socials
โ In order to find a work life balance, people are always on a hunt for a
space which not only is productive but is a mood changer.
โ Co-working brings diverse groups of freelancers, remote workers,
and other independent professionals to work together in a shared,
communal setting
64.
65. #SocialsAlive
Socials
With #SocialsAlive we are going to get some amazing Artists, Creators &
Professionals from various industries which will help in Creative Collaborations
& Growth
67. #Facebook Post
Socials
#Mumbai, this week we have a Panel on
Collaborations at Co-Working Spaces at
Versova Social,
Book your slot now. Limited seats only.
https://socialoffline.in/workspace/bookworkshop
Which workshop are you most excited
about??
#SocialWorks #SocialsAlive
#ArtistLIVE #socialsoffline
*Booking Amount is redeemable against food coupons
Date : 20 June
68. #Instagram Post
Socials
Sync your lunch hour to your work, not
your work to lunch time! #SocialWorks,
a co-working space tailored to the
#21stCentury ๐ #Eat #Work #Play.
Date : 22 June
70. #Twitter
Socials
In the heart of Mumbai lies an escape from the hustle of the city. Itโs
time to dive into the workspace filled with most creative minds around
you. Head to #VarsovaSocial for you ideal workspace!
SOCIAL WORKS
Date : 26 June
72. #Blog
Socials
Upcoming Workshop in Mumbai
#SocialAlive - Meet the Creators and Collaborate
This week we are going to have some amazing content creators at
Versova Socials, where you can #eat #learn #connect #collaborate
Date : 30 June
73. #Collaboration
Socials
WeBIZ Festโ 20 - by Welingkar College
โWeโ in WeBiz Fest stands for the leadership through collaborative
working
โBโ stands for Budding leaders
โIโ for Innovation
โZโ for Zealous Entrepreneurship
โ A platform meant to promote holistic networking and
synergy between the leaders of tomorrow and the leaders
of today .
โ Powered by innovation , thought leadership and excellence
to forge a brighter future.
75. #Influencer Post - Image
Socials
My happy place, creating content today
@socialsworks
#Eat#play#work
#SocialWorks #SocialsAlive #WorkXPlay
Date : 22 June
76. #Influencer Post - Video
Types of People at Work ft. Cafe Socials
MostlySane 1.5M views.
Click to subscribe - http://bit.ly/PrajaktaKoli Hey guys
these are the types of people you'll find at every workplace.
Date : 24 June
Socials
77. #Influencer Post - Image
Your Workspace defines your thinking.
Check out @socialsworks to explore
your creative side to connect and
collaborate with like-minded people
#Eat#play#work
#SocialWorks #SocialsAlive #WorkXPlay
Date : 1 July
Aleena Gandhi
Socials
79. #YouTube + IGTV Video
Socials
WHAT WENT
DOWN THIS WEEK
AT S[#]CIALS
WHAT WENT DOWN THIS
WEEK AT S[#]CIALS
Date : 12 July
YouTube IGTV
80. #Facebook Ad
Socials
โ Ad set :-1
โ Ad format :- Single Image
โ Duration :- 30 days
โ Budget :- Rs 1,23,000
โ Total Reach :- 9,90,000
โ Total Clicks :- 9870
โ CPC :- 6.23
โ Target Group :- 25 - 32
โ Detailed Targeting :- Interest (coworking, shared
space, workspace) +
Demographic (Freelancer, self employed, work
from home)
Date : 20 June - 4 July
82. #Facebook Ad
Socials
โ Ad set :-2
โ Ad format :- Single Image
โ Duration :- 15 days
โ Budget :- Rs 36,000
โ Total Reach :- 5,20,000
โ Total Clicks :- 5970
โ CPC :- 5.78
โ Target Group :- 25 - 32
โ Detailed Targeting :- Demographics (Designers,
Artist, Photographers, Bloggers, Creators) +
Behaviours (Upcoming Events + Mid and high value)
Date : 20 June - 4 July
96. #ReMarketing
Socials
E-mail Marketing
Sending e-mails to the
audience who visited
the website but did not
book the Work space.
Social Media Ads
Retargeting the
Audience on Facebook
& Instagram
SMS
Sending messages to the
audience and informing
them about the offers
and deals
97. #Testimonial
Socials
โ
Working at Socials was of
immense fun. My team and me
loved the services they provide.
Itโs a very fun and inspiring
environment to work in.
โ
โ
Choosing Socials workspace for
my work was the best decision.
They have such good ambience
and amenities with motivated to
work.
โ
โ
What else do you need if you can
drink and eat anytime while
working? Socials workspace is a
place where my team has
enjoyed to work in.
โ
102. #Recomendations
Socials
โ Socials post one video a month on YouTube - They should increase the
frequency of posting
โ Last Blog on their page was posted on Jan 2019 - to increase their organic
reach / SEO they need to start writing Blogs again.
โ Socials Mumbai can start selling their own merchandises at their outlets,
Not just the kitchen ware but also office stationary and work related
accessories like mouse pads, pen drive, coffee mugs.
![S[#]CIAL
Cafe
By Bhairavi Datar & Shreya Shah](https://image.slidesharecdn.com/cafesocials-bhairavidatar-200617091526/85/Cafe-socials-Bhairavi-Datar-1-320.jpg)
