Marketing plan for a new Adroid app

2.  Goals
 Course of Action
• Structure and Working
•Market Overview
• Initial Target
• Wants and Needs
•Different fields of discount
•Competitors
• Positioning and Target Markey Strategy
•POPs & PODs
•Freemium
•Price
•Incentive
•Distribution
•Implementation
• Feedback

3. To make customers aware
of all the ongoing discounts
in different genres
without browsing websites.

4. To make customers aware
of all the ongoing discounts
in different genres
without browsing websites.
 An app bringing all the ongoing
offers under the same roof.

5.  Awareness among the youngsters, so that word of
mouth can be generated rapidly.
 Initially, providing attractive offers.
 Taking help of Social Media.
 Feedback .

6. ‘SALE TALE’ will furnish information regarding all types
of discounts available at that point both:

7. Tale
Select field (e.g. Clothing)
Tale
More details?
Discount starting tomorrow. (
8th June)

9. At present there is no such app providing info on sale and
discounts as such. Perfect ambience to launch this app.
Is supposed to attract a lot of app enthusiasts as browsing every
site for info is a bit tiresome.
It is likely to provide all the required info regarding discounts
under a common roof.
Discounts i.e. a reduction is price attracts all and hence this app is
here to stay.

10. 1. Discounts are mainly associated
with shopping. Targeting
shopaholics is the primary aim.
2. The young generation like
college goers.

11.  Many of us don’t get to know the different fields in which discount
prevails.
This app will not only help to rediscover those genres but also
enlighten us with the time duration.
Browsing through specific websites regarding these information is
somewhat tiring. SALE TALE brings all these under one roof.
 Thus this app is both money and time efficient.

12. Clothings
Electronics
Books
Travels & tourism
Personal
Medicine
Restaurants
Salons
Bookings

13. As of now there are no apps like
‘SALE TALE’. But apps like
has opted something close to this in their specified
fields.
Practically there are so
competitors, acting as the major
advantage.

14. POTENTIAL MARKET
This app should cater to anyone and everyone who likes to give their
pockets some rest without any rigorous browsing.

15. Our ultimate aim is to make people aware of all the benefits that
they are capable of receiving, to boost their financial condition in any way
we can and save their time.
An app bringing all these info under one roof is the easiest way to begin
with.

16. To reach 1,000,000 downloads in
India after launching in first year.
Expand in other markets viz. US,
Canada, South Asian countries by
the end of 2nd year.

17. Setting up ties in different fields i.e. companies. So, that
we get to access their information on the ongoing rebates
throughout.
These companies in turn can help us promote
our app to their customer, enhancing our
customer base.

18. of the marketing plan

20. It is a completely new idea. Sensibly throwing
bright light at it will make it a success.
 Highlighting it’s unique features scintillantly.
 Providing an short and crisp overview.

21.  Creating facebook pages and
spreading the news through social
media.
 Advertising through companies
we have tied up with.
 Holding competitions and games
in malls and providing gifts at the
end.
 ‘SALE TALE’ themed ads all
around.

22. It‘s the first of it’s kind.
 Presenting all sales under one roof will target a
large domain of customers.
 Something at is informative but also fun.
Like any other app, it will have it’s own website
and facebook page.
 It aims at enhancing the profit of it’s customers.
TALE

24.  Knowing about the duration of
the current discounts
 The ongoing percentage of
discount given by a particular
brand/ company.
Rate your visited genre
individually.

25.  Knowing about the duration of the
current discounts.
 The ongoing percentage of discount given
by a particular brand/ company.
Rate your visited genre individually.
 Automatic listing of similar
genre of other companies,
depending on the specifications
of it’s customers
 Adds will be present.

26. The particular product of interest
is available under discount or not.
 The rate of ongoing discount on
that particular product.
Comments in the ratings
sections are allowed.

27. The particular product of interest is available
under discount or not.
 The rate of ongoing discount on that particular
product.
Comments in the ratings sections are allowed.
Experiences can be shared through
reviews.
 No advertisements.

28.  4 USD per month
 46 USD for one year
Customers can choose whether to opt
premium version for a month and if they are
impressed they can go for a long term plan.

29. So, the initial price is somewhat
less than most of the apps in hand.
After gathering feedbacks from the
users, the decision can be finalized.

31. First time, the user needs to provide the referral of an existing user, for
which both of them get premium services for a limited period of time.
The customers receive free membership on refering 5 other customers
Top 5 premium users with highest credibility ( on competitive
interaction) will be provided half rates for one month.
On reaching a certain predefined milestone individually, members can
win special SALE TALE gift vouchers.

32. COMMUNICATION CHANNEL
Android app
Email marketing
Website
Facebook and twitter pages
Word of mouth
App launch video.
Organising events in shopping
malls and providing gifts at the
end.
Visiting colleges to spread
awareness.

33. Android/IOS (Google
play)
Website

38. The final step.....

39. Feedback from customers s necessary to know
the position and demand of the app in the
market and it’s scope for improvement.
Special gift vouchers will be provided to the top
feedbacks and thus encourage them and make
them feel like family.

40. Created by:
Trishita Majumder
Jadavpur University
Guided by:
Prof. Sameer Mathur
IIM Lucknow