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CSR in the Hotel and Tourism Industry (Prof. Dr. Aung Tun Thet).pdf
- 1. CSR in the Hotel and Tourism Industry Prof.Dr.Aung Tun Thet
- 2. Overview 1. Context 2. Corporate Social Responsibility (CSR) 3. CSR Done Right 4. Recommendations
- 3. CSR Doing GOOD Doing WELL
- 4. Context
- 6. Business Essential part of market economy Respect for high standards Committing to responsible practices Addressing societal concerns Engaging with stakeholders
- 7. Market Integrity Healthy business environment Good Corporate Governance
- 8. Good Corporate Governance 1. Accountable 2. Transparent 3. Responsive 4. Inclusive 5. Effective, Efficient, Equitable 6. Rule of Law 7. Participatory 8. Consensus
- 10. “CSR is a hard-edged business decision, not because it is a nice thing to do, or because people are forcing us to do it, but because it is good for our business.
- 11. Increase Awareness Role companies play in socio-economic and environmental context New business strategy
- 12. Corporate Philosophy VISION COREVALUES PURPOSE MISSION CRITICAL SUCCESS FACTORS (CSFs) STRATEGIES AND PLANS CORE PROCESSES
- 13. Corporate Philosophy VISION: What we want to be COREVALUES: Who we want to be PURPOSE: What we are here for MISSION: What we want to achieve STRATEGIES AND PLANS: How we are going to achieve it CRITICAL SUCCESS FACTORS (CSFs): What we need to achieve it CORE PROCESSES: Activities to perform well
- 14. Triple Bottom Line (3Ps) Three key aspects: Achieving sustainable profits Reducing environmental footprint (planet) Balancing with people involved – employees, community
- 15. Corporate Social Responsibility (CSR) Companies behaving in ethical or responsible manner “Responsible or ethical” - treating stakeholders in manner acceptable in civilized society
- 16. Role of CSR Environmental and economic responsibility Higher standards of living „Profitability‟ for people both outside and within
- 17. CSR Increasingly popular Philanthropic activities Green promotions Great success
- 18. CSR Company accountable for influence on all stakeholders Continuing commitment to behave responsibly and fairly Contribute to economic development Improving workforce life quality and families as well as society and local community at large
- 19. CSR Sustainable development Sustainability of enterprise, people and society
- 20. Consumers Willing to pay more from socially responsible company Sustainability important for corporate travelers Business travelers look for hotels that are environmentally conscious
- 21. CSR Powerful marketing strategy Revenue generating strategy
- 22. CSR PYRAMID philanthropic Good corporate citizen ethical Be ethical legal Obey the Law Be Profitable economic
- 23. CSR Model DIMENSION GOAL Value Creation Economic development Good Governance Institutional Effectiveness Social Contribution Stakeholder orientation Environmental Integrity Sustainable ecosystems
- 25. CSR Done Right
- 26. Elements of Successful CSR Programs 1. Business-based social purpose 2. Clear theory of change 3. Quality and depth of information 4. Concentrated effort 5. Partnering with experts
- 27. Molson Coors Canada Responsible drinking education TaxiGuy program Free public transit on NewYear‟s Eve Social media team - selling beer; outreach to communities in need
- 28. Tyson Foods Hunger Relief Relieve and end childhood hunger Social Media Club - donate 100 pounds of chicken for every comment posted on its blog
- 29. Haagen-Dazs Honeybee preservation Responsible for pollinating one-third of all foods Twitcause campaign - #HelpHoneyBees
- 30. Greenopolis Website:“Learn.Act. Reward.Together” Waste Management Recycle America
- 31. Recommendations
- 32. PPP Government Holistic and comprehensive hotel and tourism development strategies in partnership with community and industry stakeholders Positive investment structures to support and encourage sustainable development Sustainable tourism measures Incentives to businesses who adopt internationally recognised certification schemes or standards
- 33. PPP Industry: Raise awareness through philanthropy and marketing efforts Sign up to guidelines and charters as criteria for membership Share best practices to learn from one another
- 34. CSR: Beyond Green Environmentally-friendly Water conservation efforts Recycling programs Energy saving initiatives Guests willing to pay premium
- 35. InterContinental Hotels Group Grass roots efforts within local communities Mentor program Donations
- 36. Marriott International Fund and build thousands of homes in 15 countries Employees work in teams to create safe and affordable homes for others Serve young people from challenging backgrounds Youth Career Initiative (YCI)
- 37. CSR Activities Improving human capital Enabling staff to receive adequate training, earn better wages and engage them to adopt good practices People work to do good job and earn a living Want to be part of greater goals
- 38. Goal 1 Safe, Secure & Comforta ble Society Goal 2 Maintain Harmony Goal 3 Environme nt Protection Goal 4 Promote Communi cation Custo mers National / Local Govern ment Stakehol ders Employe es Local Commu nities Nature Supplier s NGOs
- 39. Society Environment Employees • Safe & Secure • New Business Models • Prioritize • Reduce footprin • Diversity • Self-fulfillment • Partners
- 40. Concrete Steps Apply for ISO 26000 Join UN Global Compact
- 41. Global Compact Network Myanmar Nearly 100 Myanmar Companies CSR-UN Global Compact Unit at UMFCCI Visit of Chairman of UN Global Compact Foundation Summit in late 2014 www.unglobalcompact.org
- 42. UN Global Compact Set of 10 core values 1. Human rights 2. Labour standards 3. Environment 4. Anti-corruption Communication of Progress (CoP)
- 43. Social Business Fund Incubate
- 44. Review 1. Context 2. Corporate Social Responsibility (CSR) 3. CSR Done Right 4. Recommendations
- 45. CSR Start the journey Set measurable goals Engage people Thing Big, Start Small Be CSR champion!
- 46. „You must be the change you wish to see in the world,‟