The various businees strategies and segments of the Walt Disney company is discussed in detail. gives insights into expanding a brand that has a great legacy.

1. Disney
Wheredreams come true

3. HISTORY

5. DISNEY’S VISION

7. FIVE BUSINESS
SEGMENTS
WHAT DOES DISNEY DO BEST TO
CONNECT WITH ITS CORE
CONSUMERS???

8. STUDIO
ENTERTAINMENT
PARKS AND RESORTS
CONSUMER
PRODUCTS MEDIA
NETWORKS
INTERACTIVE

16. WHATARE THE RISKSAND BENEFITS OF
EXPANDING THE DISNEY BRANDIN NEW WAYS
SUCHAS VIDEOGAMESOR SUPERHEROES
HERITAGE Vs
INNOVATION
Vs
RELEVANCE

17. DISNEY DIFFERENCE-
MICKEY’S
BIRTHDAY TRIP
AROUND THE
WORLD

18. TECHNOLOGY

19. DISNEY’S PARTERSHIPS
AND OTHER CAMPAIGNS

23. DISCLAIMER
CREATED BY PRIYADARSINI S , PSGCT, COIMBATORE
DURING A MARKETING INTERNSHIP BY PROF.SAMEER
MATHUR , IIM , LUCKNOW