Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social Media for
Special Events
#sm4events
Lisa M. Chmiola, CFRE
@houdatlisa
Josh Hirsch
@JoshHirsch1
AFP Arizona State Co...
The Social Media Revolution
#sm4events
Quiz Show!
#sm4events
How many status updates are posted on Facebook
each day?
• 60 million
Quiz Show!
#sm4events
If Facebook were a country, it would be the X
largest.
• 3rd (behind China and India, ahead of the U...
Quiz Show!
#sm4events
You Tube is the X largest search engine in the
world.
• 2nd
Hashtag
#sm4events
Facebook
Then
Now
#sm4events
Facebook
• Est. 2004; 1.44 billion monthly active users
• Social networking site
• Hashtags to curate content
• Personal P...
Facebook Friend
#sm4events
Facebook Page
#sm4events
Facebook Group
#sm4events
Facebook Event
#sm4events
Instagram
• Est. 2010; 300 million monthly active users
• Photo & video sharing; like Twitter in use of
handles & hashtags...
#sm4events
Twitter
• Est. 2006; 302 million monthly active users
• 140-character micro-blogging site
• Listen and engage
• Success st...
Invitation & RSVP apps
• Most popular is Eventbrite, est. 2006
• Free to use if not charging for tickets/admission;
reduce...
#sm4events
Vine
• Est. 2013; 40 million registered users
• Short, looping videos
– 6.5 seconds
• Success story: #6secondCV
#sm4events
#sm4events
Periscope
• Est. March 2015; 1 million users in first 10 days
• Live broadcasting mobile app
• Tips for use:
#sm4events
• ...
Crowdfunding
• Tilt: founded in 2012, 300k+ groups have used
to collect funds
– Offers reduced fees, receipting for nonpro...
#sm4events
Choosing which platforms to use
• Where are your constituents?
• What are you trying to accomplish with social
media?
• Do...
When to develop your own app
• Do you have a need for real-time updates which
cannot be easily communicated otherwise?
• C...
Case Study: #GreatGive15
• 24-hour online giving day
• 437 nonprofits from Palm Beach and
Martin Counties
• $3,072,954 fro...
Case Study: #GreatGive15
#sm4events
#sm4events
Case Study: #GreatGive15
#sm4events
Case Study: #GreatGive15
#sm4events
Case Study: #GreatGive15
#sm4events
Case Study: #GreatGive15
#sm4events
Case Study: #AFPeeps
• Social media ambassadors for AFP-IHQ
conference and other activities
• Identified from active socia...
#sm4events
Case Study: TEDxBocaRaton
• “Ideas worth spreading”
• Engage community through a contest
• Social Media Influencers
#sm4ev...
#sm4events
Case Study: TEDxBocaRaton
#sm4events
Case Study: TEDxBocaRaton
#sm4events
Case Study: Houston Marathon
• Ambassador program in 3rd year:
– Contest held to select
– Must agree to post/blog about
ra...
Case Study: Houston Marathon
#sm4events
Managing success: metrics
#sm4events
• Inside social media platforms
• External sites (e.g. Klout, Storify)
• What to look...
#sm4events
Developing your strategy
• Which platforms/apps will you use?
– Who will develop content? Who will post it?
– How often wi...
You can download this template from pptTemplate.net Follow us on Twitter @ppttemplatenet
Questions? Contact us!
Lisa:
houd...
Upcoming SlideShare
Loading in …5
×

Social Media for Special Events #Sm4events

840 views

Published on

Presentation given at AFP Arizona State Conference on Friday, July 24, 2015 with Josh Hirsch: social media platforms, case studies and strategies for fundraising special events.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Social Media for Special Events #Sm4events

  1. 1. Social Media for Special Events #sm4events Lisa M. Chmiola, CFRE @houdatlisa Josh Hirsch @JoshHirsch1 AFP Arizona State Conference July 24, 2015
  2. 2. The Social Media Revolution #sm4events
  3. 3. Quiz Show! #sm4events How many status updates are posted on Facebook each day? • 60 million
  4. 4. Quiz Show! #sm4events If Facebook were a country, it would be the X largest. • 3rd (behind China and India, ahead of the US)
  5. 5. Quiz Show! #sm4events You Tube is the X largest search engine in the world. • 2nd
  6. 6. Hashtag #sm4events
  7. 7. Facebook Then Now #sm4events
  8. 8. Facebook • Est. 2004; 1.44 billion monthly active users • Social networking site • Hashtags to curate content • Personal Profile, Page, Group or Event • Success story: #GlobalSelfie campaign #sm4events
  9. 9. Facebook Friend #sm4events
  10. 10. Facebook Page #sm4events
  11. 11. Facebook Group #sm4events
  12. 12. Facebook Event #sm4events
  13. 13. Instagram • Est. 2010; 300 million monthly active users • Photo & video sharing; like Twitter in use of handles & hashtags • Can share to other apps with single post • Success story: #ToyotaGiving campaign #sm4events
  14. 14. #sm4events
  15. 15. Twitter • Est. 2006; 302 million monthly active users • 140-character micro-blogging site • Listen and engage • Success story: #fundchat #sm4events
  16. 16. Invitation & RSVP apps • Most popular is Eventbrite, est. 2006 • Free to use if not charging for tickets/admission; reduced rates to nonprofits selling event tickets • Can promote to your audiences and also to Eventbrite users; integrated with Bidding for Good auction site • Success story: St. Agnes Academy #sm4events
  17. 17. #sm4events
  18. 18. Vine • Est. 2013; 40 million registered users • Short, looping videos – 6.5 seconds • Success story: #6secondCV #sm4events
  19. 19. #sm4events
  20. 20. Periscope • Est. March 2015; 1 million users in first 10 days • Live broadcasting mobile app • Tips for use: #sm4events • Consider location • Use a tripod • Have an engagement policy • Live commentary • Systems check • Tell people it’s streaming live • Spread the word
  21. 21. Crowdfunding • Tilt: founded in 2012, 300k+ groups have used to collect funds – Offers reduced fees, receipting for nonprofits • GoFundMe: founded in 2010, $1.1B raised from 13M donors – Offers NP section to browse projects to support – No charge to donors but appx 8% fee to NP • Kickstarter: founded in 2009, $1.77B+ raised for nearly 87k projects – NOTE: Charity fundraising not allowed here! #sm4events
  22. 22. #sm4events
  23. 23. Choosing which platforms to use • Where are your constituents? • What are you trying to accomplish with social media? • Do you have great visual content to share? • Who will manage the sites? What is their level of knowledge? #sm4events
  24. 24. When to develop your own app • Do you have a need for real-time updates which cannot be easily communicated otherwise? • Can the app reduce other event resources/expenses (e.g. program book)? • Do you have a need for attendees to engage among themselves during your event? • Are you prepared to deal with technical glitches and increased expectations from attendees? #sm4events
  25. 25. Case Study: #GreatGive15 • 24-hour online giving day • 437 nonprofits from Palm Beach and Martin Counties • $3,072,954 from 10,716 gifts #sm4events
  26. 26. Case Study: #GreatGive15 #sm4events
  27. 27. #sm4events
  28. 28. Case Study: #GreatGive15 #sm4events
  29. 29. Case Study: #GreatGive15 #sm4events
  30. 30. Case Study: #GreatGive15 #sm4events
  31. 31. Case Study: #GreatGive15 #sm4events
  32. 32. Case Study: #AFPeeps • Social media ambassadors for AFP-IHQ conference and other activities • Identified from active social media participants on existing channels • Expanded into official conference booth presence, offering workshops to attendees #sm4events
  33. 33. #sm4events
  34. 34. Case Study: TEDxBocaRaton • “Ideas worth spreading” • Engage community through a contest • Social Media Influencers #sm4events
  35. 35. #sm4events
  36. 36. Case Study: TEDxBocaRaton #sm4events
  37. 37. Case Study: TEDxBocaRaton #sm4events
  38. 38. Case Study: Houston Marathon • Ambassador program in 3rd year: – Contest held to select – Must agree to post/blog about race/running • Also has dedicated app – Participant tracking – Expo information – Social media sharing • Strong presence on Facebook, Twitter, Instagram #sm4events
  39. 39. Case Study: Houston Marathon #sm4events
  40. 40. Managing success: metrics #sm4events • Inside social media platforms • External sites (e.g. Klout, Storify) • What to look for? – Number of followers, increases and decreases – Post Engagement: Comments, Likes, Reshares – Time of day/Day of week: When is most engagement happening? – Demographics: who is engaging with you?
  41. 41. #sm4events
  42. 42. Developing your strategy • Which platforms/apps will you use? – Who will develop content? Who will post it? – How often will you post? • How will you implement into your event? – How will you engage attendees prior to the event? During? After? – Who will monitor responses? • What challenges do you foresee? • How will you determine success? #sm4events
  43. 43. You can download this template from pptTemplate.net Follow us on Twitter @ppttemplatenet Questions? Contact us! Lisa: houdatlisa@gmail.com @houdatlisa Josh: Josh_hirsch@hotmail.com @joshhirsch1 #sm4events

×