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Apple logistics


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Presentation about Apple. Includes a short company profile and main topic is the logistics within Apple Inc.

Published in: Education

Apple logistics

  1. 1. Apple<br />Logistics<br />
  2. 2. Introduction video<br />Windows VS. Mac<br />15 March 2011<br />2<br />
  3. 3. Agenda<br />Company Profile<br />Competition<br />Products<br />SWOT<br />Logistics<br />Supply Chain<br />Control System<br />Questions<br />15 March 2011<br />3<br />
  4. 4. Company Profile<br />1st April 1976<br />Steve Jobs<br />Incorporated 3rd January 1977<br />Apple Computer, Inc. <br />Apple Inc. 7th January 2007<br />Cupertino, California<br />Industry: Computer Hardware, Software andElectronics<br />46.600 FTE, 2.800 TE<br />$65.23 billion <br />15 March 2011<br />4<br />
  5. 5. Competition<br />15 March 2011<br />5<br />
  6. 6. Products<br />Hardware:<br />Macintosh<br />iPod<br />iPhone<br />iPad<br />Software:<br />Mac OS X <br />iTunes<br />Internet browsers <br />Other Software<br />15 March 2011<br />6<br />
  7. 7. SWOT<br />StrengthsThreats<br />Innovation Growing Industry<br />Superior Quality Strategic Alliances<br />WeaknessesOpportunities<br />High Price Competition<br />Niche Market Substitues<br />15 March 2011<br />7<br />
  8. 8. Logistics<br />Competitiveweapon<br />Verticalintegration<br />Owns all strategic junctions<br />Hardware<br />Software<br />Chips<br />Volume<br />Reverse logistics<br />15 March 2011<br />8<br />
  9. 9. AMR Research No. 1<br />15 March 2011<br />9<br />
  10. 10. Supply Chain<br />Example of iPhonefrom Apple Store<br />The Wall Street Journal<br />15 March 2011<br />10<br />
  11. 11. Supply Chain of aniPhone<br />Samsung (Singapore): CPU + Video chips<br />Infineon(Singapore): Baseband Communications<br />Primax Electronics (Taiwan): Digital Camera Modules<br />FoxconnInternational (Taiwan): Internal circuitry<br />Entery Industrial (Taiwan): Connectors<br />15 March 2011<br />11<br />
  12. 12. Supply Chain of aniPhone<br />Cambridge Silicon (Taiwan): Bluetooth<br />Umicron Technology (Taiwan): circuit board<br />Catcher Technology (Taiwan): Casings<br />Broadcomm (US): Touch Screen Controls<br />Marvell (US): 802.11 Specific Parts<br />Apple Shenzhen (China): Assembling+ Inventory<br />15 March 2011<br />12<br />
  13. 13. Supply Chain of aniPhone<br />15 March 2011<br />13<br />
  14. 14. Supply Chain<br />11 locationsbeforepick, pack andship<br />4 countries<br />iPhone in Business<br />Owningstrategicjunctions<br />Merge Centers<br />15 March 2011<br />14<br />
  15. 15. Question<br />Why is Apple on top of the Top 25 AMR Supply Chain list?<br />Answer: Apple excels on a operational and innovative level again and again in one of the most competitive markets. <br />15 March 2011<br />15<br />
  16. 16. Questions?<br />15 March 2011<br />16<br />