1. Creative Portfolio
Hi, I’m Vince.
I’m a designer, a thinker
and an optimist.
This is a collection of
some of my work.

2. Table of Contents
Graphic Design.....2
Web Design.....7
UI/UX Design.....10
Creative Process.....11
Miscellaneous Artwork.....16
1

3. Graphic Design
Logos2 I
The logo for Singlefin Creative
Agency touches on the surfing
roots of the company. A single line
divides the fin in two, representative
of the two founders.
40 weekfit logo design. The goal
was to create a clean, elegant and
simplistic logo that told a story of
the brand. The “0” in the 40 is the
innermost of 3 circles that correlate
with the 3 trimesters of pregnancy
over 40 weeks.
Experience Music Foundation was
founded to promote equitable
access to music and music
education for people from all
walks of life. With the goal of one
day becoming global, the logo
design intended to convey
universality with a focus of music.

4. Graphic Design
Album Art3 II
Mira T. and Richmanpromo (hip-hop
artists from Delaware) approached me
to design the art for an upcoming single
they were about to release. The track was
dark, powerful and egocentric. Fangs in
the art were made with Photoshop.
Stefan is a neo-future singer, songwriter
and producer hailing from Santa Barbara,
CA. He wanted something emblamatic
of himself while keeping an sense of
anonimity as well. The hand was photo-
graphed using 35mm black and while
film, and the ring was added digitally.

5. Graphic Design
Widgets & Web Art4 III
These infographic widgets were designed to
accompany blocks of copy on the Experience
Music Foundation website. From the top down
they are: Groups, Targeted Progamming, Vision,
Scholarships, and Survey. See in action here:
www.experiencemusicfoundation.org
Fun, casual and almost sloppy, these “doodles”
added jovial life to the Singlefin Creative Agency
website. The goal was to differentiate from other
Agency sites, staying away from adjectives like
precise and calculated.
www.singlefinagency.com

6. Graphic Design
Visual Design5 IV
The product itself is a 300+ page e-guide. Intended to be intuitive, modern
and elegant, the guide leads women through workout routines on a
day-to-day schedule.
www.40weekfit.com
Product Design

7. Graphic Design
6
Visual DesignV
The goal was to create banners that resonated with the
themes of Channelkeeper and the event,
Aquathon. One of their chief objectives is protecting
the cleanliness of local waters, so underwater
imagery and clean negative space worked well.
Santa Barbara
Channel Keeper
Banner Design

8. Web Design
Experience Music
Foundation
7 I
The site for EMF was designed to be modern, extremely intuitive,
and compact for the amount of information it had.
www.experiencemusicfoundation.org

9. Web Design
Singlefin Creative
Agency
8 II
Singlefin is a boutique creative agency based in Santa Barbara. The goal was to
create a site that was different and representative of their surroundings.
www.singlefinagency.com

10. Web Design
Quack Haus9 III
Quack Haus is a online store for university apparel and spirit gear.
www.quackhaus.com

11. UI/UX Design (iOS)
Travelbuddy10 I
https://marvelapp.com/
14ji55d
Product Mockup
My senior project at USC, TravelBuddy is a social networking app for desgined
to reimagine travel. The app analyzes your interests, age, gender and where
you are travelling, and then connects you with similar people abroad, either
as friends or as paid tour guides. It was only created as a mock up, never fully
developed.

12. Creative Process
Experience Music
Foundation
Ex:11
Brand Build &
Product Development
from to
A step-by-step visual story for the process of a
brand build, from sketches to a polished and
functional website.

13. Creative Process
Conceptualize12 I
Logo Design Example
1
2
3
I believe that pencil and paper are still a
creative’s most valuable tools. All of my
work starts here in a “mind dump” where I
sketch anything that comes to mind.
Next is digitization of the ideas I like.
Typically designs are narrowed down from
multiple to just a few, and from there the
best are selected.
Finally is selection and refinement. Here the
best idea is chosen, polished and polished
again until a final product is ready. This will
act as the base for the entire brand
development.

14. Creative Process
Establish AestheticII13
EMF STYLE GUIDE
COLOR SCHEME
TYPOGRAPHY
#000000 #a3a3a3
#777777
#f5f5f5#ffffff
#3CA9F7
Miscelaneous
CTA buttons, page back-
grounds, page header
text on grey & white.
Various colors will be
used for graphics and
found in photography,
adding color splashes
throughout the site.
This is the primarycolor palette for the EMFwebsite.
Other colorswillbe usedasaccents for graphics.
The primaryfontfor EMF is Lato. Sizesare relative.
This is theaccentcolor
palette for the EMF
website.
Page backgrounds,
text on dark back-
grounds, menu text,
EMF logo highlights.
Primary text, main
header background.
Strips.
Footer, text on white
backgrounds, .
Blocks, footer text.
Page Title
Lato Regular
60px
Heading 1
Lato Bold
32px
WidgetS/
graphics
riftsoft
various px
Paragraph
Headings
Lato Bold
16px
Body
Lato Light
32px
Connecting people to the
power of music
CONNECTING PEOPLE TO THE
POWER OF MUSIC.
Connecting people to the
power of music.
Connecting people to the
power of music.
© Singlefin Creative Agency
Connecting people to
the power of music.
4
After a logo has been created as a
base for the brand design, a style-
guide, photography moodboard and
contextual logo guide are made to
set the framework for the rest of the
build. Between these 3 guides, all
colors, fonts and photographic styles
for the brand are established.
EMFWeb PhotographyMoodboard
21 3
4 5 6 7
9 108
11 12

15. Creative Process
WireframeIII14
After a majority of the content has been created, a wireframe of the site’s layout is
made to determine and optimize UI/UX.
boxeshere
modal
parallaximage
videoloop
5

16. Creative Process
Finished ProductIV15
6
www.experiencemusicfoundation.org

17. Miscellaneous Art
Drawings,
photography,
metalwork
I16
pen&pencil
35mmPhotography
BrassRing,
spotpolished
withwirebrush

18. Thanks for reading.
– Vince