World's Most Influential Women Inspiring the Healthcare World, 2024

www.worldsleaders.com
MD/Owner
Pink Lotus Med
Dr. Palavi
Cherukupally
MD: Pioneering Regenerative Medicine for Holistic Wellness
Most Inﬂuential
Women
Inspiring the
Healthcare World,
2024
Vol. 03 | Issue 06 | March 2024
Womens Day

World's Most Inuential Women
Inspiring the Healthcare World, 2024
In recent years, a few big changes than any other
sector in the last several years, both positive and
negative, have affected the healthcare industry. As the
pandemic demonstrated, the difficulties have been
quite severe, but it was also because of these
difficulties that the globe was compelled to address the
unaddressed underlying healthcare issues.
Healthcare has many difficulties, and improving
technology is not the only way to address them. It's
also critical to effectively address such issues at the
local level. Effective leadership is one of the many
essential components of changing the sector.
Leadership in fields such as healthcare requires not
just innovative ideas but also the will to see those
ideas through to completion. World's Leaders latest
edition “World's Most Influential Women Inspiring
the Healthcare World, 2024” has featured healthcare
leaders who are making new paths of resilience and
determination, and transforming the whole sector.
The cover has Dr. Pallavi Cherukupally, MD, the
MD/Owner of Pink Lotus Med, leading the charge in
pioneering regenerative medicine for holistic
wellness. Her journey in the medical field began with
medical school at LSU, followed by a residency in
PM&R at the University of Chicago. Driven by a
passion for sports medicine, she pursued a fellowship
in sports and interventional spine at Portner
Orthopedic in Hawaii.
After gaining extensive experience in a general
orthopedic practice for eight years, Dr. Cherukupally
recognized the limitations of traditional treatments for
many patients. In 2013, she delved into the field of
regenerative medicine, specifically focusing on stem
cell therapy. This interest led her to establish her own
practice, Regenerative Sport Spine and Spa, where the
emphasis is on natural treatments such as PRP and
stem cell therapy for spine and joint issues.
Also, while you flip through the pages, don't forget to
read the articles created by our in-house editorial staff
and industry experts.
Saving Lives
Let's Begin!

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CREDIT PAGE
March 2024

08
Cover
Story
Pioneering Regenerative
Medicine for Holistic Wellness
Pallavi
Cherukupally

Dr. Nadine Hachach-Haram
Dr. Nicole-Odom-Hardnett
Heidi Lindner
Upasana Arora
Tonya Winders
Mary E. Maloney
Dr. Robi Ludwig
Kristen Poe
Dawn Maroney
54
50
46
40
36
32
28
22
18

Dr. Pa avi
Cherukupally(MD)
Pioneering Regenerative
Medicine for Holistic Wellness
08 | March 2024

Cover
Story
worldsleaders.com | 09

Dr. Pallavi
Cherukupally, MD, is the
MD/Owner of Pink Lotus Med,
leading the charge in pioneering
regenera ve medicine for holis c
wellness. Her journey in the medical
field began with medical school at
LSU, followed by a residency in
PM&R at the University of Chicago.
Driven by a passion for sports
medicine, she pursued a fellowship
in sports and interven onal spine at
Portner Orthopedic in Hawaii.
A er gaining extensive experience
in a general orthopedic prac ce for
eight years, Dr. Cherukupally
recognized the limita ons of
tradi onal treatments for many
pa ents. In 2013, she delved into
the field of regenera ve medicine,
specifically focusing on stem cell
therapy. This interest led her to
establish her own prac ce,
Regenera ve Sport Spine and Spa,
where the emphasis is on natural
treatments such as PRP and stem
cell therapy for spine and joint
issues.
In addi on to regenera ve
therapies, Dr. Cherukupally's
prac ce extends to an -aging
treatments, including bio-iden cal
hormone therapies and pep de
therapies for health op miza on.
The prac ce also incorporates
regenera ve cosme c treatments to
help pa ents achieve a more
youthful appearance.
As a leader within her workplace,
Dr. Cherukupally is known for her
steady leadership, efficient work
ethic, and commitment to
advancing treatments through
research. She treats both her staff
and clients with respect, valuing
their me and contribu ons.
Outside of her professional pursuits,
Dr. Cherukupally maintains an ac ve
lifestyle, engaging in sports
ac vi es such as beach volleyball,
aerial silks, and water sports like
kayaking, SUP, and surfing. She has
a profound love for travel, exploring
interna onal des na ons to enrich
her experiences.
10 | March 2024

Entrepreneurial Journey
For Dr. Cherukupally, the most significant risk has been the
establishment of her own office, recognizing the inherent
challenges in the business realm where approximately 90% of
ventures fail within the initial two years. Over the next five
years, her goals include continual exploration of innovative
methods to facilitate individuals in achieving optimal health,
integrating these findings into her medical practices.
In addition to her medical pursuits, Dr. Cherukupally envisions
the initiation of an all-natural supplement line. This line aims to
target the optimization of bodily functions and the stimulation
of stem cell production, contributing to holistic health
approaches.
Dr. Cherukupally is actively collaborating with
partners to establish Stem Cell and Health
Optimization clinics nationwide, reflecting a
strategic expansion plan that aligns with her
commitment to advancing healthcare and well-
being on a broader scale.
Evolving Healthcare
Dr. Cherukupally emphasizes her commitment to
continuous growth and development. She actively
engages in researching new methods to enhance
well-being as individuals age and explores ways to
stay active and prevent deterioration. Over the past
2-3 years, her focus has been on longevity and
optimizing the human body. Dr. Cherukupally has
implemented these innovative practices in her
previous venture, Regenerative Sport Spine and
Spa, and in her current practice, Pink Lotus Med.
She believes in thinking outside the box in
healthcare, moving beyond traditional treatment
methods, and finding meaningful ways to address
diseases or optimize health for individuals to
thrive.
Comprehensive Well-being
As the owner and MD of Pink Lotus Med, Dr.
Cherukupally takes on the responsibility of offering
comprehensive options for clients to feel great. She
explores various modalities such as stem cell
therapy, hormone or peptide therapy, and
optimizing supplements to address issues like
fatigue and reduced activity levels associated with
aging. Dr. Cherukupally is passionate about
spreading awareness regarding alternative and
more effective ways to treat such concerns,
challenging traditional approaches. One of the
rewarding aspects of her daily routine is creating
personalized protocols for clients with different
goals and witnessing their positive transformations
during follow-up visits. Seeing clients regain
energy, overcome pain, and embrace life brings
happiness to her role.
12 | March 2024

Team Dynamics in Healthcare
Dr. Cherukupally asserts that organizations heavily rely on
team processes, emphasizing the departure from the original
orthopedic group due to their reluctance to permit the
initiation of stem cell therapy at that time, as it did not align
with their envisioned practice. The rejection of individual
heroics is a prevailing sentiment in larger organizations.
When seeking new team members, Dr. Cherukupally
searches for individuals capable of handling traditional
situations in unconventional ways. The preference is for
those with a strong orientation towards exceptional customer
service, recognizing the contemporary blend of medicine
and business. Dr. Cherukupally believes that as consumers
in the medical field, individuals deserve optimal treatment.
This expectation extends to the doctor's
appointments, aiming to create an environment
where patients are treated as individuals rather
than mere numbers, a departure from the typical
experience of feeling like a number behind a glass
partition.
In Dr. Cherukupally's offices, the goal is to extend
a personalized approach, and team members are
expected to mirror this ethos. Additionally,
preference is given to team members who
prioritize health and actively seek non-traditional
methods to assist clients.
Philosophy on Valuing Team Members
According to Dr. Cherukupally, leadership is
inherently challenging. Her approach involves
treating team members the way she would like to
be treated if in their position. Central to her
leadership philosophy is a commitment to
consistently treating team members with respect
and expressing their value regularly, both verbally
and through appropriate advancement
opportunities. Dr. Cherukupally emphasizes that a
team that doesn't feel valued is unlikely to
reciprocate that value toward the leader or the
position within the company.
Tradition Meets Innovation
Dr. Cherukupally acknowledges her traditional
training but expresses a commitment to finding
better ways to approach healthcare. She
emphasizes the importance of continuous learning
and actively incorporates new information into her
practices and projects. Valuing health and an
active lifestyle, she believes that staying active is
crucial to maintaining vitality and preventing the
aging process.
14 | March 2024

A Pioneer in Healthcare
Organizations' Success in
Medicare, Medicaid, and
Underserved Markets
18 | March 2024

With more than 25 years in the health care space, Dawn
Maroney is regarded not only as an industry expert, but also a
pioneer in positioning health care organizations for success in
the challenging Medicare, Medicaid and underserved markets.
Currently serving as the President of Markets at Alignment
Health, a tech-enabled Medicare Advantage company
revolutionizing senior care, and as the CEO of Alignment
Health Plan, Dawn has made significant contributions to the
healthcare industry. Her previous role as the Chief Medicare
Officer at Blue Shield of California, formerly Care1st Health
Plan, saw her leading operations for over 400,000 Medicare
and Medicaid beneficiaries in California, Arizona, and Texas.
Dawn's executive responsibilities at Blue Shield included sales,
marketing, product development, revenue management, and
membership accounting. During her tenure, Blue Shield's
membership doubled, and the organization achieved
improved CMS star ratings and significant revenue growth.
Her leadership played a vital role in driving the company's
success, making her a highly respected figure in the
healthcare space.
Prior to her role at Blue Shield, Dawn served as the Chief Sales
and Marketing Officer at CareMore Health Plan, where she was
instrumental in the company's growth from 3,500 to 65,000
members. She also contributed to CareMore's status as a top-
performing and profitable industry leader.
Dawn's expertise and leadership have earned her recognition
as one of the most influential figures in the healthcare
industry. Her innovative ideas and strategic approach continue
to drive success in the Medicare, Medicaid, and underserved
markets.
20 | March 2024

Revolutionizing Healthcare
through Data Integration
Alignment Health, provides a wide
range of services that leverage
technology, support the doctor, and
put the senior first. Specifically,
Alignment's proprietary AVA
technology platform processes
information from more than 200
unique data sources against more
than 170 artificial intelligence
models to provide our teams with
actionable insights to provide
personalized care at scale.
Alignment Health has developed a
revolutionary care model that can
and should be replicated throughout
the healthcare industry. For years,
healthcare organizations have
struggled with effectively utilizing
the vast amounts of digitized data
generated within the industry.
Often, this data is siloed within
individual organizations and cannot
be effectively used to enhance
business operations, improve
clinical outcomes, and drive
consumer satisfaction. Alignment
Health recognized this challenge
and seized the opportunity to
implement an integrated data
management system, which has
become a significant competitive
advantage for the organization. By
leveraging technology and data,
Alignment Health has established a
unique care model that is driving
better outcomes for patients and
improving the overall healthcare
experience.

Dr. Nadine
Hachach-Haram
Dr. Nadine
Hachach-Haram
22 | March 2024

Dr. Nadine Hachach-Haram, FRCS
(Plast), BEM, is a Consultant Plastic
Surgeon at Guy's and St. Thomas' NHS
Foundation Trust and the Head of
Clinical Innovation.The NHS clinical
entrepreneur founded Proximie in 2015
with the goal of saving lives by
disseminating the world's finest clinical
practice. She relied on her surgical
expertise as well as her love for
innovation and teaching.
As part of the 2018 Queen's Birthday
Honours, Dr. Nadine was awarded the
British Empire Medal for her
pioneering achievements in the
disciplines of surgery and medicine.
She also undertakes a number of roles
to help advance surgery, including
council member of the Royal College
of Surgeons' Future of Surgery
Commission, council member of the
British Association of Plastic,
Reconstructive and Aesthetic Surgeons
(BAPRAS), Innovation UK, and
council member of the Royal Society
of Medicine plastic surgery section.
Below are highlights of the interview
conducted between World's Leaders
and Dr Nadine Hachach-Haram:
Describe who you are as a person,
inside and outside of the workplace.
I think I am a very driven person who
is passionate about innovation in
healthcare. Proximie was born out of a
need, and my ambition as a surgeon
was to find a solution and scale it using
technology. In my experience,
disruption in healthcare has many
challenges, but I can say with
experience that if it is really solving a
problem, then adoption can be swift
and decisive. I think having that drive
to create a sustainable solution for
creating better access to safe surgery
has really come to define me as a
person.
Describe your background and what
did you do before you started the
company?
I grew up in post-war Lebanon in the
early 1990s, which was undoubtedly a
formative period in my life. It shaped
my career, not just as a surgeon but
also as the founder of Proximie. Seeing
the human impact conflict exacted on
my homeland had a profound influence
at a very young age. At that point, I
started to get interested in the ability to
help patients and to look for
opportunities.
I spent 10 years working on global
health initiatives around the world as a
trainee surgeon. During that period, I
definitely found myself feeling like I
simply wasn't doing enough. When I
looked at the Lancet Commission that
revealed five billion people in the
world lack access to safe surgery, I
realized that we were only scratching
the surface. I realized that it was really
about building scalable, sustainable
models of support and delivery, so I
started to look at technology, and the
idea for Proximie was born.
Tell us about the inception of the
company. How did it all start?
You can't do remote surgery in 2D. It
has to be more immersive than that.
What we wanted to do with Proxmie
was to create a multi-sensory
experience that was a catalyst for
collaboration and could digitize a
surgeon's footprint. We wanted to
extend the geographical reach of a
surgeon and create the effect of a
borderless operating room that could
empower physicians to remotely share
knowledge that could ultimately reduce
variation in care, and help save lives.
Five years later, Proximie has been
used in every surgical specialty due to
our software-first design, and has been
used in more than 100 countries, in
over 500 hospitals worldwide, and by
over 35 medical device organizations.
In the last year alone, Proximie has
assisted over 13,000 surgeries, but we
know we need to keep pushing and the
business is evolving everyday.
What has made you successful?
What do you value?
I think one of the fundamental drivers
of our success has been the way we
designed Proximie in the first place.
Being of use to the broadest user base
within any given healthcare setting,
Proximie was built to be light, easily
deployed on low bandwidth, and
D

therefore as usable in austere
environments as it is in a high-end
hospital. It needed to be intuitively
designed so that it could plug in to any
part of the global healthcare landscape.
Due to Proximie's software-first
design, we have an accessible platform
that can be easily integrated at every
level in any healthcare setting. Within
three weeks, we can secure approval
for use in a new hospital. That
approach has been fundamental to how
quickly we have been able to scale
Proximie to all corners of the globe.
Which are the major services of the
company and how do they help the
company to get ahead in the
competition? What value-added
services does the company provide?
Proximie is an easy-to-use Google
Chrome and Microsoft Edge based
platform, which means there is no need
to download any cumbersome
software. Using the platform, you can
broadcast four simultaneous live video
feeds at one time and to multiple users,
including from any medical device
(imaging, cameras, navigation, fluoro,
robotics, scopes, ultrasound, ECG and
any other device with a video output),
as well as regular cameras (webcams,
room cameras, overhead cameras,
wearables etc.), while Proximie's
integration team can support other
bespoke needs (share screens, laptops,
mobile devices, increase the video
feeds). The agile integration is bespoke
to the clinical setting, but ultimately it
has been designed to be malleable to
healthcare settings all over the world.
Give us your opinion on; do
organizations rely heavily on
individual heroics or team
processes?
I can't speak for other organizations,
but for Proximie the focus is always on
the team and how we can collectively
work together to help create more
efficient and sustainable health
systems. We have over 120 people in
the company from all over the world,
and this diversity of experience can be
a real catalyst for innovative thinking.
We know that over five billion people
in the world lack access to safe
surgery. The ingredients for better
connected healthcare systems are right
in front of us. It's incumbent on us, as
one of the players in this field, to try
and accelerate these conversations and
to play a proactive role in finding
innovative ways to democratize access
to safe surgery, reduce variation in
care, and, ultimately, save lives.
What are your responsibilities as the
Founder/CEO of the company?
What is the happiest part of your
daily routine?
We recently closed our Series C
investment round, which certainly kept
me busy! No one day is the same at
Proximie, but my role is very much to
drive us forward, both internally and
externally, on our mission to
democratize access to safe surgery.
The happiest part of my day is when
we sit down as a team to hear the
success stories of the platform. Moving
away from the data and the steep
increase in Proximie procedural
numbers, one of the most tangible
measures of our growth and success,
are the stories that we're helping to
facilitate. Every case is a story in itself
and whilst I can't profess to be central
to every single one, I feel immense
pride and a connection to the stories
Proximie are helping to tell every
single day. Behind every procedure is a
story. It could be about the technology,
the location, or the innovative way
Proximie was harnessed to assist, but
behind every one are real people. Real
physicians, real patients and real
emotions. Behind all of the layers of
technology, behind every procedure,
are people.
What advice would you give
someone going into a leadership
position for the first time?
Embrace the challenge, believe in
yourself and, crucially, be human. It
sounds easy enough, but when dealing
with a variety of different people from
different walks of life, there is
immense power in remembering to do
simple things; listen, empathize, and
treat every single person you meet with
the same level of respect. Be authentic
and be yourself.
24 | March 2024

Keep moving forward, and if you can see it
“ in your mind’s eye, “you can achieve it!
Dr. Nicole
Odom-Hardnett
Resolving Addiction Challenges with the Core Value of Helping Others
28 | March 2024

People with addiction are often
blamed for their condition, and
society may view them as weak,
immoral, or lacking willpower. This
stigma can prevent individuals from
seeking treatment, as they may fear
being judged, ostracized, or
discriminated against. Overcoming
the stigma related to addiction care is
crucial to creating a more
compassionate and effective
approach to addiction treatment and
supporting individuals in their
recovery journeys.
Nicole Odom-Hardnett is the founder
of Focus Point Behavioral Health, a
company that provides a wide range
of behavioral health services to all
age groups. Starting with a
transitional home care company, she
followed a natural path to launching
her present chain of Behavioral
Health Centers. Throughout her
career, she faced numerous
challenges that tested her resilience,
but she remained steadfastly focused,
recognizing the importance of doing
so in her line of work.
As the visionary behind the business,
Nicole is responsible for instilling a
culture of service and dedication
throughout the company. With a
background in business, she ensures
that Focus Point operates effectively
and efficiently. Nicole is particularly
passionate about reducing the stigma
associated with addiction therapy and
mental health treatment, and she
strives to create welcoming
environments for clients in every
center. She places great emphasis on
ensuring that each center is
aesthetically pleasing and
comfortable for clients to use.
The Leap of Faith
Despite logging in over 60 hours a
week and driving countless miles in
pursuit of someone else's vision and
dream, Nicole eventually realized the
true cost of her sacrifices. It was then
that she made the decision to take a
leap of faith and build her own vision
and dream: Focus Point Behavioral
Health. Pouring all of her resources,
ideas, and faith into her new
endeavor, Nicole never looked back.
Taking that leap of faith was
undoubtedly one of the best personal
and business decisions she ever
made.
The moment that sparked Nicole's
passion for her business was when a
client left her speechless. Nicole was
thrilled to have placed this client in a
job at one of the city's largest
hospitals, knowing it would be a
significant turning point for the client
and her family. The client was
intelligent, engaging, and completed
tasks assigned to her with impressive
efficiency. However, Nicole was
shocked when the client's drug
screening returned positive for
cocaine. She was heartbroken when
she had to inform the client that the
opportunity had been lost, and the
client admitted to struggling with
cocaine addiction.
As an addiction treatment center,
Focus Point Behavioral Health aims
to address one of the biggest
challenges that Nicole observed in
her professional career prior to
starting the business. She noticed that
addiction was a significant obstacle
for many of her welfare-to-work
clients.
Nicole believes that it is fair to
conclude that addiction was the
common factor that hindered many
of her welfare-to-work clients from
achieving their job placement goals.
Her experience with these clients led
her to become a change-maker in the
way addiction is treated, supported,
and the stigma around it removed.
The Journey to Achieving Dreams
Nicole's overall value system was
molded by her upbringing in a career
military family, where "service and
dedication" were key principles. She
began her professional career by
directing and managing welfare-to-
work programs, in which she
excelled. The lessons she learned
from this experience became the
foundation for her later success as an
entrepreneur.
“Don’t give up on
your dreams”.

Heidi Lindner
Supporting Entities in the Pharmaceutical and Biotechnology Sectors
“The possibility of designing solid
and innovative legal strategies to
face the challenges of my clients
has always been a source of
professional inspiration.”
36 | March 2024

The Heidi Staircase
As a young child, Heidi Lindner
enjoyed arguing, debating, expressing
her opinions, and taking the lead. Her
decision to seek a career in law may
have been influenced by her feeling of
powerlessness in the face of injustices
as much as her rage. Since her first
year of high school, she has known that
she wants to follow this area of study.
She earned a master's degree from
Panamerican University, a
specialization in constitutional
litigation (Amparo) from the Supreme
Court of Justice of Mexico's Institute
of Judicial Specialization, and a
master's degree from George
Washington University.
As her career progressed, Heidi
eventually concentrated on the topic of
Life Sciences within Intellectual
Property Law, paying particular
attention to the most recent
developments in science and
technology. She worked for Baker &
McKenzie's Intellectual Property
Department for about eight years.
During that time, she also rose to the
position of local partner. She joined the
current company, which was formerly
known as Arochi, Marroquin &
Lindner, in 1994. She is a Senior
Partner and the head of the Patent
Litigation section of Arochi & Lindner,
and she has more than 35 years of
experience in intellectual property and
life sciences litigation and advising,
achieving favorable rulings in several
landmark cases for clients in the
pharmaceutical, biotechnology, and
medical device industries.
Arochi & Lindner
Arochi & Lindner is a well-known and
respected name in Latin American
intellectual property protection. It was
established in 1994 and has become a
prominent firm in large part because of
its innovative and customer-focused
mindset. It opened an office in Spain in
2011, and as a direct result of its
success, they are still expanding both
domestically and internationally today.
Offering high-profile legal counsel in
the fields of intellectual property, life
sciences, marketing and advertising,
civil and commercial litigation,
corporate and regulatory, and personal
data security, the company has more
than 27 years of experience.
It helps clients overcome the legal
challenges they face by providing clear
and accurate advice that recognizes
and minimizes risks, foresees and
resolves issues, and secures the highest
potential profit for the clients within
each business opportunity, market, or
industry.
Due to its unwavering commitment to
each project, it is famous for its client-
focused service delivery method that
generates results quickly and
effectively. This is made possible by
the firm's commitment to each project;
its thorough approach based on years
of experience across a range of practice
areas; the assertiveness and
competence of its associates; and its
excellent understanding of clients'
business objectives.
38 | March 2024

Incomparable Services
Arochi & Lindner is a high-profile legal consultancy firm in
Intellectual Property, Life Sciences, Advertising and Marketing, Civil
and Commercial Litigation, and Corporate, Regulatory, and
Personal Data Protection.
The main fields of work include:
1.Counseling and processing for trademark protection and related
matters.
2.Counseling, prior art research, analysis, drafting and filing of patents
and related matters.
3.Counseling and processing for the protection of copyrights and
related matters.
4.Litigation matters related to intellectual property, including lawsuits
before the Mexican Institute of Industrial Property, the Federal Court of
Administrative Justice, the Federal Attorney General's Office, District
Courts, etc.
5.General counseling on trademark and patent licensing and
technology transfers.
6.Counseling on cybersquatting and recovery of domain names.
7.Counseling on marketing approvals, authorizations, and procedures
before the Federal Commission for the Protection Against Sanitary Risks
(Comisión Federal de Protección contra Riesgos Sanitarios).
8.Counseling and litigation in civil matters
9.Corporate counseling
10.General counseling on data privacy matters
11.General counseling on advertising matters.
12.Translation services of technical and legal documents.

Owner & CEO
POE Holistic Health
40 | March 2024

Kristen
Poe
Making an Impact on the World by
Providing Healthcare to Others

The greatest gift we can give ourselves is our
health, and almost everything else in life
depends on it. Healthcare transforms into a
collaborative, patient-centered practice that
prioritizes healing and prevention over
symptom repression. Instead of only treating
symptoms and searching for band-aid
solutions, functional health takes a systems-
based approach to addressing the
underlying causes of chronic disease and
barriers to wellness. Good nutrition and
lifestyle medicine may support and improve
almost every illness or symptom that exists.
It's not necessary for everyone to have the
agility of a tightrope walker or the stamina of
a competitive cyclist. You decide what level
of functional health you require to lead a
more fulﬁlling life. Meet, Kristen Poe, owner
and CEO of POE Holistic Health, who thinks
the world would beneﬁt from more
functional health providers and modalities to
keep up with the growing demand for
functional healthcare and lifestyle medicine.
T

Mary E.
MALONEY
Principal | Brand Strategist, Revealing Genius, LLC
“When you have clarity in your messaging, you have
condence. When you have condence, you have conviction.
When you have conviction, you have impact. When you have
impact, your brand comes alive.”
Mary E. Maloney
46 | March 2024

Imagine this scenario…..
George, a highly accomplished
President of the healthcare
division for an iconic Fortune
500 company, submitted his
bonafides for a coveted,
compensated board position.
He was thrilled to be shortlisted
to one of two candidates who fit
their ideal profile.
Originally from Mexico, George
had risen through the ranks,
earning promotions into new
roles that resulted in moving his
family all over the world. He
speaks seven different languages
and was the recipient of
prestigious awards. He managed
teams on health and wellbeing
product lines that are now
household brand names,
garnering the respect of his
team, CEO and peers. He
created a marketing and sales
legacy and an organizational
culture model that other
divisions were asked to emulate.
Clearly, he was qualified to serve
as a director on the board.
But he did not get selected.
When he asked for feedback
from the Chairman, a mentor
and friend, he heard this…
(paraphrased) “George, when I
asked both candidates the same
question – what do you stand
for - the other candidate's
answer was more convincing.
She communicated why she
exists to serve very well.” His
friend recommended that he
work on his personal brand
messaging.
“Stories like this are tragic,” says
Mary E. Maloney, Principal and
Brand Strategist for Revealing
Genius LLC., a woman-owned
online education & training firm
specializing in strategic brand
messaging exclusively for
healthcare executives. “In my
experience, this is a persistent
problem, more so the norm vs.
the exception.”
Mary says most leaders are
highly trained clinically and/or
have become masters in their
subject matter domain but have
According to Business Insider, it only takes seven seconds to
form a solid impression of who you are. Execunet says it takes
only 6.5 seconds to form an opinion when scanning a resume or
curriculum vitae. Forbes suggests a tenth of a second is all it
takes to start determining core traits like trustworthiness.
LinkedIn research shows that some visitors may form an
impression of your personal brand in as little as 50 milliseconds!
Did you know
48 | March 2024

never been formally
exposed to how to be on-
brand nor to be deliberate
about it. Many say they are
uncomfortable talking
about themselves or they
suffer from imposter
syndrome and therefore
gloss over their
achievements and core
competencies.
As a result, advanced
innovations or points of
view that could change the
world, particularly in
healthcare, get overlooked
or worse, cause confusion,
because the messaging is
too technical or verbose.
Many clients come to
Revealing Genius with
stories about being passed
over for dream jobs and
board seats, seeing less
qualified candidates cross
the finish line amongst a
highly competitive set; they
lead healthcare tech
companies that struggle to
secure funding because
their pitch deck narrative is
too complex to understand;
or their mission-critical
speech misses the mark.
Mary has listened to stories
from CEOs who learned
their top talent left the
company to go with a
competitor because the
competitor's team was
perceived to be more
passionate about a worthy
cause.
These highly emotional misses have fueled Mary
to parlay the hard-won wisdom she leveraged to
reposition, message and brand healthcare
organizations as a CEO and CMO to now help C-
Suite executives purposefully articulate their
brand value including their extraordinary why.
The results of her trademarked E.T.A. approach –
Excavate-Tell-Affirm™ have been rewarding.
Some real-life examples are:
Ÿ A CEO emeritus of one of the largest payers in the nation
repositioned himself to become a mentor and investor to
innovative healthcare technology rms in the behavioral health
space, an area he is passionate about.
Ÿ A neurosurgeon who dedicated his life's work to documenting rare
brain surgery procedures is training the next generation of brain
surgeons, even in third world countries.
Ÿ The President of one of the largest health systems in the nation, at
the apogee of his career, strategically remessaged to attract a 7-
gure role where he could impact millions of lives with one of the
largest healthcare companies in the world
Ÿ A physician executive prepared carefully for the rst 90 days in a
CEO leadership role for a telemedicine company and is making her
mark specializing in #hyperlocalhealthcare and the revitalization of
rural communities.
Ÿ A nurse, who moved up the ranks to the C-Suite, serving at the
same prestigious health system for 41 years, pivoted into a private
consulting practice and now has a waiting list of top tier clients in
need of her unique leadership development approach for large
multi-location healthcare organizations
Ÿ A scientist from one of the largest pharmaceutical companies in
the world rekindled her passion for medicine and secured funding
for a moonshot project she masterminded to help underserved
communities in her native South Africa
Ÿ Founders of a health and wellness app in Australia amplied their
“why” in their pitch deck to investors which enabled them to stand
out in a crowded market to raise millions to expand to the UK and
the USA
Ÿ A tech genius started a radiology scheduling company after his
father experienced issues and delays during his radiology visit - a
narrative that has earned his team the trust of the largest practices
in the nation

CEO & Managing Director
Yashoda Super
Speciality Hospitals
Upasana Arora
54 | March 2024

Upasana
Arora
Seeking to Provide
Quality Healthcare to the
Community at All Times
“Your need to work hard consistently
towards achieving your goals, as
there is no shortcut to success.”

Tapping into the Healthcare Sector
Upasana Arora holds a bachelor's
degree in arts and a master's degree
in arts and political science. To
enhance her contribution to patient
safety and stay updated on the latest
in the healthcare industry, she
completed the Quality Leadership
Program at Harvard Medical School
and several management programs at
IIM Ahmedabad in India.
Upasana has a strong desire to give
back to society, which led her to the
healthcare field, driven by its focus
on serving others. Tragically, she lost
both of her parents at a young age
due to inadequate healthcare, which
motivates her to work towards
ensuring that everyone has access to
quality healthcare in a timely
manner.
Yashoda Super Speciality Hospitals
Yashoda Super Speciality Hospitals
was established 32 years ago in
memory of the late Yashoda Ji, who
was the mother-in-law of Upasana
Arora. Yashoda Ji was diagnosed
with cancer and faced difficulties in
obtaining proper healthcare due to
the absence of facilities offering
advanced medical treatment in
Ghaziabad. To address this shortage,
the hospital was founded to provide
the underprivileged with access to
state-of-the-art healthcare
technologies. With this goal in mind,
they started with a 100-bed
secondary care hospital in 1990 and
gradually expanded to a 300-bed
facility in 2000. In 2006, they
established a tertiary care hospital
and in 2017, they opened a
quaternary care hospital.
Offerings and Services
Yashoda Super Specialty Hospitals is
offering a gamut of healthcare
services that include comprehensive
diagnostic and rehabilitative facilities
under one roof that cover all
specialties and super specialties. It
distinguishes itself in the healthcare
industry by adhering to the ethics and
values of healthcare delivery by
putting the needs of the patient first
and offering individualized, high-
quality care that results in positive
patient outcomes. It is one of the few
signatories to the Ethical Principles
in Health Care (EPiHC) in India. It
imbibes the ten operating principles
of EPiHC, which are
Ÿ Respecting Laws and regulations
Ÿ Making a positive contribution to
society
Ÿ Promoting High quality stan
Ÿ Conducting business matters
responsibly
Ÿ Respecting the environment
Ÿ Upholding Patient Rights
Ÿ Safeguarding Information and
using Data Responsibly
Ÿ Preventing discrimination,
The right to healthcare is a universal entitlement; however, 60% of the
Indian population is unable to access it due to inadequate infrastructure,
scarce medical personnel, and limited access to basic medical resources
and facilities. The majority of the 700 million residents live in areas with
subpar healthcare conditions. Given this dire situation, there is a pressing
need for new plans and measures to ensure that quality healthcare is made
available to the underprivileged communities in urban areas. With the aid of
mobile technology, a number of organizations are collaborating with the
government and NGOs to lessen the strain on the public health system.
Upasana Arora, CEO and Managing Director of Yashoda Super Speciality
Hospitals, aims to bridge the gap in healthcare access in India so that
others, particularly those from underprivileged backgrounds, do not face
the challenge of traveling long distances to receive treatment at a facility
equipped with the latest medical technologies.
56 | March 2024

Ÿ Harassment and bullying
Ÿ Protecting and empowering staff
Ÿ Supporting ethical practices and
preventing harm
Processes and Protocols
As the managing director of a NABH
5th-edition accredited hospital,
Upasana adheres to standardized
procedures and protocols that cover
all patient points of contact, from
emergency care and admission
through discharge. "I was focused on
the personal touch with patients,
their attendants, and even the staff.
The personal touch though is very
comfortable in building
relationships, but sometimes it can
backfire as expectations can be very
high and it can exceed your
resources." Says Upasana. There are
objective elements that a NABH-
accredited hospital must comply
with, and NABH is again accredited
by ISQua (The International Society
for Quality in Health Care), so the
hospital is also accredited by ISQua.
The hospital has an online and offline
system for collecting customer
feedback and resolving complaints.
The clients have the right to either
divulge or conceal their identity. The
senior management team keeps an
eye on the mechanisms for customer
feedback and complaints, which have
an impact on all aspects of patient
care.
Combination of Excellence and
Care
As a CEO and Managing Director of
Yashoda Super Speciality Hospitals,
Upasana is responsible for
administration and strategic growth
of the hospital. She believes in the
ideology of progressive growth and
continuing education. The fact that
the hospital in Ghaziabad was the
first NABH accredited hospital in
2010 and that she was the first Indian
working in India to receive the
esteemed Fellowship of ISQua
(International Society for Quality and
Accreditation) in 2015 demonstrate
her leadership in the field of
healthcare excellence.
Upasana ensures the safety and
privacy of all patients in the hospital.
She adheres to the "open door"
policy and welcomes all members of
the staff and clinical colleagues to
drop by her office without an
appointment, regardless of their
designation or role.

World's Most Influential Women Inspiring the Healthcare World, 2024

World's Most Influential Women Inspiring the Healthcare World, 2024

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