Susanna Kass, Co-Founder and Chief Circular Economy Sustainability Officer of InfraPrime, graced the cover of World’s Leaders Magazine as one of the Worlds Top 10 Women of Distinction, 2024

1. www.worldsleaders.com Vol. 03 | Issue 01 | March 2024
Leading the Charge for
Sustainable Data Centers and
Climate Action in The AI Era
Co-Founder
InfraPrime
Susaa
Kass
1
Wo r l d ' s To p
of Distinction, 2024
Womens Day

2. | MAY 2022
28

3. worldsleaders.com | 29

4. World’s Top 10 Women of
Distinction, 2024
It appears that there is currently a noticeable lack of female
leaders in positions of responsibility. At the first step up to
management has prevented women from moving up the
ranks for years. Nowadays, companies are finding it
difficult to hold on to the very small number of female
CEOs they have. The explanations provided by female
CEOs for leaving their positions are insightful. Women in
leadership positions are equally as determined as males,
despite the obstacles they frequently confront that keep
them from moving further. Demeaning microaggressions,
such as having their judgment questioned or being
misidentified as someone from a lower social status, are
more likely to occur to them. They are working harder to
promote diversity and the welfare of employees, but this
important activity is tiring them and is often unappreciated.
In this edition “World's Top 10 Women of Distinction,
2024,” World's Leaders features woman leaders from
various sectors which are thriving in leadership and leading
with best practices and strategies to take their idea into
action. The cover has Susanna Kass, a prominent figure in
the data center industry, boasting a range of accreditations,
including her position as an Energy Fellow at Stanford
University, Co-Founder of InfraPrime, and Data Center
Advisor for the UN SDG Programme. Her commitment to
climate priorities is evident through her dedication to
following sound scientific principles. Susanna actively
translates her beliefs into purposeful actions, striving to
achieve breakthroughs in science to address crucial issues.
Leveraging her extensive expertise in data centers, she
designs the Future of AI Data Center, aiming to make a
significant impact on climate-led transformational change.
Susanna's focus on the "how" demonstrates her
commitment to driving tangible results for a sustainable
future.
As one of the Top 50 Women Leaders of San Francisco,
California, and among the Top 100 Most Admired Mothers
in the USA, Susanna has made an indelible mark on various
fronts. Her commitment to combating climate change is
evident through her role as co-founder and Board of
Directors at InfraPrime. In this capacity, she is dedicated to
accelerating the transition to clean energy infrastructure
within the Data Center and ICT sector. Her ambitious goals
include achieving gigawatt-range milestones in energy and
removing gigatons of emissions globally.
Also, while you flip through the pages, don't forget to read
the articles created by our in-house editorial staff and
industry experts.
Towards the Change!
Have a lovely read!

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March 2024

6. Susanna
Kass
y
08
Leading the Charge for
Sustainable Data Centers and
Climate Action in The AI Era

7. Anita Modak-Truran
Asil Attar
Haifa Addas
Sharmila Wijeyakumar
Lata Bavisi
Nichole Daher
Fran Capo
Holly Hull
Alisa Bornstein
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44
40
36
30
26
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8. Susaa
Kass
Leading the
Charge for
Sustainable Data
Centers and
Climate Action in
The AI Era
08 | March 2024

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10. A trailblazer and a recognized sustainability leader,
Susanna Kass is a prominent figure in the data center
industry, boas ng a range of accredita ons, including
her posi on as an Energy Fellow at Stanford
University, Opera ng Partner of Digital Gravity
Infrastructure Partners, Co-Founder of InfraPrime,
and Data Center Advisor for the UN SDG Programme.
Her commitment to climate priori es is evident
through her dedica on to following sound scien fic
principles. Susanna ac vely translates her beliefs into
purposeful ac ons, striving to achieve breakthroughs
in science to address crucial issues. Leveraging her
extensive exper se in data centers, she designs the
Future of AI accelerated Data Centers, aiming to
make a significant impact on climate-led
transforma onal change. Susanna's focus on the
"how" demonstrates her commitment to driving
tangible results for a sustainable future.
As an Elite Achievers' Club member of CIO Women
Magazine, a Most Inspiring Leaders to Follow by Inc.
Magazine, Top 50 Women Leaders of San Francisco,
California, and among the Top 100 Most Admired
Revolutionizing Sustainable Data Center Operations
and Carbon Neutrality
Susanna serves as the Data Center Advisor for the UN
Sustainable Development Goals. In response to the
concerning rise in global carbon dioxide emissions from
fossil fuels, particularly driven by the oil and gas,
aviation sector's rebound, she remains committed to
fostering collaboration among private sector leaders,
scientists, academia, and public institutions. Despite the
Data Center sector's significant strides in adopting
renewable energy, Susanna acknowledges its overall
large consumption of fossil fuels as an energy source.
With a deep understanding of the urgency outlined by the
IPCC, Susanna passionately works towards advancing
carbon-free economies and sustainability action plans in
Data Centers globally. Her role involves driving Net
Zero Data Center designs in site selections, setting
ambitious goals for zero carbon energy throughout
lifecycle operations, engaging in new patents in clean
10 | March 2024

11. Mothers in the USA by Women Most Admired,
Susanna has made an indelible mark on various
fronts. Her commitment to comba ng climate change
is evident through her role as co-founder and Board
of Directors at InfraPrime. In this capacity, she is
dedicated to accelera ng the transi on to clean
energy infrastructure within the Data Center and ICT
sector. Her ambi ous goals include achieving
gigawa -range milestones in energy and removing
gigatons of emissions globally.
Susanna's outstanding contribu ons have earned her
pres gious awards, including the 2023 Data Center
Dynamics Life me Achievement Award in the Global
Data Center Industry and the European Union Eco
Energy award. She holds the 1st posi on among the
Top 10 Sustainability Leaders in the Global Data
Center industry and the 4th posi on in Data Centre
Magazine's list of Top 10 Women in Data Center. Her
leadership in Clean Energy Data Center projects
further solidifies her influence, and she is cited by
WSJ, Forbes, TEDx, recognized by Stanford University,
Pepperdine University for her inspiring leadership as
dis nguished alumnae and global impact in digital
transforma on.
Her influence at LinkedIn, where she ranks 7th among
the Top 10 data center influencers to follow. As a
member of Climate 50, Energy Fellow, and board
member at Stanford University Graduate
Management Board (GMB), Susanna is ac vely
involved in leading impact design, analysis, and
communica ons for the Women's Circle. Addi onally,
she serves as the Board Chair for the Broad group
Talent-in-Tech Ini a ve, showcasing her dedica on to
nurturing young talents in the Data Center, ICT, and AI
technology sector and volunteers to mentor over 900
STEM youths and eco-teens. Susanna's commitment
to driving climate ac on within global business
Fortune companies and the data center industry is
both influen al and transforma ve to pave the way
for young genera ons.
energy, giving lectures in Sustainability Urban
Design, acting as a judge on industry
sustainability projects at DCD, DataCloud,
Platform, DDI, IES, NES, speaking in industry
conferences, and spearheading ESG investment
projects aligned with UN Sustainable
Development Goals.
Susanna's contributions extend to The Clean
Energy for America (CE4A) initiative, where
she provides scientific evidence to support
efforts in transforming America's infrastructure
into a carbon-neutral framework. Her dedication
to supporting impact reports for the Paris
Agreement underscores her commitment to
addressing the pressing climate change
challenges.
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12. Drawing on her extensive experience,
including her role as COO for eBay
International, Susanna exhibits
leadership in global data center
operations, emphasizing sustainable
clean energy projects practices across
17 countries. Her tenure at HP Asia
Pacific Network Services Operation
showcases her ability to scale Data
Center Network Services, achieving
remarkable revenue growth and
maintaining high uptime for business
continuity.
Susanna's past roles at Sun
Microsystems and I/O Baselayer
highlight her strategic approach to
enabling global clients to transition to
clean energy infrastructure and
achieving sustainability in net zero
data center deployments. Her work at
NextEra Energy as Head of Innovation
showcases her leadership in originating
Renewable Energy investments and
securing Power Purchase Agreements
on a gigawatt scale with major cloud
computing clients. Her collaborations
with electric utility clients and global
cloud hyperscalers underscore her
commitment to greening the grid and
spearheading gigawatt-scale net-zero
projects.
By expanding the market and including
Fortune 100 Enterprise clients,
Susanna drives the transition to Carbon
Neutrality through Renewable Energy
Utility Scale projects and innovative
approaches like Clean Energy On-
premise Generation, Storage As-A-
Service for continuous renewable
energy delivery at scale when the grid
is not green 24/7.
12 | March 2024

13. Towards a Net Zero Future
Susanna has taken the initiative to co-found InfraPrime, a
Net Zero startup based in Switzerland. The motivation
reflects a commitment to new leadership values centered
around people, the planet, the environment, and the
profitability of cloud growth in the AI-accelerated Digital
Transformation Era, paving the way for a clean energy
future.
As co-founders, she prioritizes aligning the values with
those of their surroundings. The creative approach focuses
on innovating Net Zero designs, aiming for absolute zero;
zero carbon, zero emissions, zero water and zero waste. The
goal is to address real problems in the AI-accelerated and
cloud computing data center and edge computing market,
ultimately working towards achieving Carbon Neutrality
pledges by 2030.
“Benjamin Franklin's timeless wisdom, "Energy and
persistence conquer all things," well suits Susanna Kass.
She conquers the minds and hearts of the industry leaders,
urging them to take decisive action with energy, persistence
and adding leadership to the equation. Susanna leads the
charge to align the exponential growth of AI with the
betterment of humanity, the preservation of our planet, and
the enhancement of profits.” Dr. Alberto Ravagni,
Managing Director, co-founder, InfraPrime
Recognizing the significant growth in the global cloud
market, Susanna highlights that AI-accelerated data centers
are expected to grow 4-6 times faster than the cloud, leasing
2.5 gigawatts for AI data centers in North America alone
within a 90-day timeframe in 2023.
InfraPrime specializes in creating Net Zero design
solutions, focusing on zero carbon, zero emissions, zero
water, zero waste and zero fossil/diesel fuel use. The startup
also develops decarbonization technological inventions and
provides end-to-end services to expedite the journey
towards Carbon Neutrality for AI Data Centers and Cloud
Computing. Collaborating with grid providers, InfraPrime
and its utility partner aims to contribute to greening the
electric grid.
Drawing on their experience, the founders have co-invented
Net Zero designs since 2007, with the UN Sustainable
Development Goals serving as the blueprint for client
projects. The positive impact results of their work are
evident in the recognition received by data center clients,
worldsleaders.com | 13

14. Collaborating with an extensive network of industry
experts, including hyperscale cloud providers, AI
inventors, climate scientists, and academia, Susanna
co-invented Absolute Zero designs alongside
renowned Net Zero architect. Their mission centers
on aiding the clean energy transition for global
clients, scaling critical systems infrastructure with
clean energy, reducing emissions, and meeting
corporate carbon neutrality pledges and ESG targets.
Susanna's leadership in sustainability earned her
recognition as the 1st in the Top 10 Sustainability
Leaders Award by Data Centre Magazine, Data
Center Dynamics Lifetime Achievement Award for
the Global Data Center in 2023. Her impact results
are evident in setting Carbon Neutrality pledges and
reducing emissions through Net Zero data center
projects at scale. She emphasizes the role of CxOs as
climate pioneers, guiding innovation and
sustainability within their enterprises. Employing
design thinking methodology, Susanna future-proofs
her clients' clean energy transition, ensuring
adherence to Net Zero design goals for absolute zero
results in reducing carbon, reusing emissions,
regenerating waste, replenishing water, and avoiding
the use of dirty fuel. Her strategic planning follows
including industry innovation awards, global thought
leadership accolades, and clean energy awards.
InfraPrime's commitment to innovation,
sustainability, and carbon neutrality positions them as
key players in shaping the future of AI-accelerated
data centers and cloud computing.
Entrepreneurship, Sustainability, and AI
Innovation
Susanna's impressive 33-year entrepreneurial journey
spans computer science, international business
management, leadership in United Nations
Sustainable Development Goals (UN SDGs), and
global data center designs and operations. Her
expertise shines in dynamic fields like AI, cloud
computing, and data centers, where she has led
startups from inception to billion-dollar revenues
across international markets. With a focus on
sustainability, cloud business development, and
global data center operations, she has held leadership
roles working with Fortune 100 companies.
14 | March 2024

15. an evidence-based framework, leveraging technology,
including AI, for transparent communication and
impactful analysis.
Susanna's sustainability practice optimizes resource
usage efficiency throughout the life cycle, aiming for a
circular economy that provides social benefits for
communities. For instance, she implements a circular
economy approach for data center heat waste, using CO2
as a thermal carrier for district heating and cooling,
minimizing electricity expenses and grid power usage
for data center operators and energy off takers in the
communities to use heat waste generated for
conventional heating and cooling needs; and alleviate
the need of using electricity from the grid for economy
savings.
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16. Recognizing the transformative potential of AI in
combating climate change, Susanna, a patent holder in
resource efficiency, harnesses its power responsibly. She
sees AI as a technological enabler for nowcasting,
providing immediate insights into the complex effects of
climate change on Earth's ecosystems. By advancing AI for
climate understanding, optimizing infrastructure for AI data
centers, and accelerating breakthroughs in climate science,
Susanna aims to make better decisions with accuracy,
consistency, and environmental stewardship. Her approach
aligns with ML models and inference algorithms to model
and maintain climate-led transformation in digital
infrastructure.
Impactful Leadership and Giving Back
Susanna's commitment to giving back to her communities
reflects her inspirational journey from humble beginnings to
prominent leadership positions. Having successfully
established and grown businesses into billion-dollar
enterprises, she has made a positive impact on the
environment and advanced progress for humanity. Her
achievements in historically male-dominated industries,
often driven by profit and stock values, stand as a testament
to her resilience and leadership.
InfraPrime, signifies a paradigm shift in leadership. They
embody the essence of "authentic leaders," advocating for
clean and ethical energy practices. Their mission is to
redefine company leadership, prioritizing people, the planet,
and profit, setting a precedent for future leaders to follow.
In the dynamic startup life cycle, the co-founders prioritize
a team approach, engaging high-value external partners and
senior industry advisors with deep connections and mutual
respect for each other's experiences and achievements.
Their role is to de-risk initiatives, refine vision and values,
and translate them into practical projects for the clients with
impactful results on a global scale.
By embodying this new wave of leadership, it paves the
way for a more sustainable and people-centric approach in
the business world. The influence extends beyond their
immediate endeavors, give rise to industry standards,
impactful best in class practices, a new generation of
leaders who prioritize ethical practices and environmental
impact alongside financial success.
Sustainability and Female Leadership
Susanna recognizes the unique opportunities and challenges
contemporary leadership faces, especially with the rapid
innovation of AI, the growing adoption of Clean Energy
Transitions, and the escalating urgency of Climate Change
issues. In the complex landscape of market uncertainties,
geopolitical pressures, and post-pandemic social and work
changes, female leaders, in particular, navigate a
challenging juggling act between professional ambitions
and work-life balance.
16 | March 2024

17. stewardship into her role. Her focus is
on incorporating principles of ESG,
new product designs, and sustainable
practices while innovating new
business values. In serving clients in
the technical arena, she employs
empathy to drive towards a carbon-free
economy for the future of AI data
centers.
Call to Embrace and Wield Power
Effectively
Susanna underscores the importance of
female leaders embracing the process
of acquiring and effectively using
power. While acknowledging
traditional patterns where female
leaders might avoid seeking power or
struggle to wield it, she notes that a
functional society requires leaders,
especially female ones, who can utilize
power effectively for the benefit of
communities.
Susanna identifies certain qualities that
might be perceived as lacking in
emerging female leaders today and
provides insightful perspectives:
Ÿ Leveling Value of Potential to Fuel
Own Success: Acknowledging the
importance of being a reliable
professional, Susanna emphasizes
the need for female leaders to go
beyond just getting things done.
Effectively telling the tale of one's
full potential and becoming the go-
to person in times of crisis is
crucial for sustained success.
Ÿ Telling the Story of Unique Value:
Susanna highlights the necessity for
female leaders to proactively
communicate the unique value they
add. This goes beyond wishful
thinking and requires overcoming
shyness compared to male
colleagues. Articulating
achievements and contributions is
essential for recognition.
Ÿ Changing the Rules of the Game:
Instead of merely following rules to
As a recognized leader in
sustainability, Susanna's esteemed
rankings and achievements, such as
being named Elite Achievers Club by
CIO Women Magazine, Most
Influential Leader by Inc. Magazine, a
Top 10 Sustainability Leader in the
Global World of Data Center, and
becoming the 1st rank by Data Centre
Magazine, highlight her impactful
contributions. Engaging with women
dedicated to climate justice and
mentoring over 900 STEM youths and
young talents, she acknowledges the
difficulty in finding female leaders who
effectively represent their passion
within the technical sphere for driving
tangible systemic change.
Committed to personal growth,
continuous learning, and expanding her
network, Susanna embodies resilience,
clear purpose, self-discipline, and a
steadfast integration of environmental
worldsleaders.com | 17

18. Ÿ Fulfillment and Impact: The
fulfillment Susanna derives from
her role stems from reusing
emissions and regenerating waste
through the adoption of clean
energy. Leading global teams in the
construction of over 3.8-gigawatt
renewable energy data center
projects, she significantly reduces
and reuses emissions. InfraPrime's
innovative approach, transforming
waste into value through the Clean
Infrastructure Fund, not only
generates profits from carbon
removal projects but also benefits
urban communities in the realm of
AI-accelerated edge computing.
Ÿ Equanimity: Susanna underscores
the importance of maintaining inner
balance, resilience, and equanimity
in the face of challenges and
setbacks. Embracing the daily rigor
of learning from rejections and
failures, she remains connected to
her inner calling and steadfastly
committed to sustainability and
human dignity. Drawing inspiration
from the younger generation,
particularly her daughters Bronte
and Mirelle, who exemplify
qualities of joy, kindness,
dedication, courage, and hope in
their careers in Foreign Service
Diplomacy and Neuroscience
research for children.
As clean energy strategists, scientists,
and entrepreneurs, Susanna express
gratitude to Mother Nature for her
healing power and advocate for a
sustainable and minimalistic lifestyle.
Their approach reflects not only a
commitment to environmental
stewardship but also a deep
understanding of the
interconnectedness between purpose,
Ÿ deliver results, Susanna encourages
female leaders to possess the skills
to innovate, lead in uncertainty, and
create their own rules. Becoming a
unicorn in their trade involves
making a profound impact on
human lives, scaling organizational
growth, and lifting the industry
forward.
The innate feelings of guilt and
hesitation associated with having two
X chromosomes are recognized by
Susanna. She encourages emerging
female leaders to overcome this inner
voice of guilt, actively seek power, and
understand how to wield it effectively.
Contrasting this with some male
colleagues who may use power for
dominance and self-interest, Susanna
advocates for a shift towards using
power to achieve goals and serve
others beyond personal ego, providing
benefits for communities.
Pillars of Clean Energy Strategy
Susanna's approach to becoming a
clean energy strategist is grounded in
three fundamental pillars:
Ÿ Purpose and Passion: Susanna's role
as a clean energy strategist aligns
seamlessly with her passion and
sense of purpose. By connecting
with individuals in AI, cloud
computing, data centers, and
renewable energy, she forges
meaningful relationships that fuel
innovative solutions. Her
overarching goal is to contribute to
a socially responsible AI era and
facilitate the transition to a clean
energy future, driven by a
commitment to positive global
impact.
impact, and equanimity in shaping a
cleaner and more sustainable future.
Sustainable Solutions in Data Center
Innovation
InfraPrime, under Susanna's
leadership, thrives on a focused and
purpose-driven approach. The
company places a strong emphasis on
focus as a filter for their efforts,
channeling time and expertise to solve
real business problems for the industry.
They address gaps and challenges that
organizations and cloud providers may
struggle with, efficiently tackling key
market opportunities and producing
impactful results collaboratively with
their clients.
18 | March 2024

19. Recognized as a key contributor to the industry,
InfraPrime is known for leading innovatively in net zero
designs for data centers. Their reputation is built on
customer centricity, innovation, and operational
efficiency, providing clients with faster time to market
and high value to achieve Carbon Neutrality goals for the
Data Center industry.
Susanna emphasizes the role of good science researchers
in anticipating future trends. InfraPrime is dedicated to
providing profits from the Clean Infrastructure Fund to
invest in carbon capture, renewable energy projects, and
Net Zero Availability Zones. The company envisions a
clean grid 24/7 matched with clean energy and resilient
requirements accelerated with AI, inviting urban
communities to embrace Net Zero data centers for their
clean energy source.
worldsleaders.com | 19

20. With teams based in Switzerland,
Silicon Valley, California, USA,
InfraPrime embraces minimalistic
leadership and conducts virtual
meetings, visiting clients at their data
centers. The company values the
expertise of their clients, encouraging
innovation with a purpose and
supporting clients in the industry.
Listening, observing, and collaboration
is foundational to their success.
InfraPrime considers tackling climate
action an urgent matter and is actively
driving enduring change. Their passion
for making an impact is fueled by
collaboration with clients who inspire
them with bold ambitions. Susanna
emphasizes the importance of taking
one step at a time to lead to enduring
change, acknowledging the role of
empathy and commitment in
supporting their clients' success.
Susanna finds joy in knowing that their
work is well done and contributes to
the success of their clients. Susanna
draws a parallel to parenting,
expressing that the joy comes from the
knowledge that the design, build,
operation, and maintenance of data
centers are working for clients, akin to
the fulfillment derived from supporting
one's children in their endeavors.
InfraPrime's philosophy revolves
around purpose, efficiency, innovation,
global collaboration, climate action
urgency, and finding joy in
compassionate acts, all underlining
their commitment to creating a
sustainable and impactful future.
Heading for a Climate-Driven
Transformation
According to Susanna, the future of
data centers presents a significant
challenge: achieving sustainable
growth. This challenge is heightened
by the rapid introduction and adoption
of AI, the exponential usage of
Generative AI, and the transformative
shift in computing architecture with
Quantum Computing. In response to
market uncertainties and new
regulations, future data centers must
embrace sustainability life cycle design
thinking within a circular economy
framework.
Susanna advocates for a now-casting
approach accelerated by AI, integrating
four essential pillars—energy,
emissions, water, and waste—on a
global scale. The objective is to uphold
a commitment to Carbon Neutrality for
every Generative AI and cloud request.
This approach signifies a climate-
driven transformation journey that
starts from the present moment,
addressing the evolving landscape of
data centers in the face of emerging
technologies and environmental
considerations.
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44. Holly Hull
A Trailblazer Leader in Elevating Business and Personal Growth
44 | March 2024

45. Holly Hull, the CEO at Corporate Peaks, takes a hands-on approach to developing and
execu ng training programs that cul vate individual growth. Combining her exper se in
marke ng with her experience in the tourism industry, Holly engaged with various local
establishments within the French ski resort of Morzine. She organized small-scale events and
offered consultancy services related to winter travel. As me passed, she came to the
realiza on that her deep industry knowledge and extensive network posi oned her well to
establish her own business.
worldsleaders.com | 45

46. Holly's dedication to her professional
journey embodies the spirit of
adventure, vitality, and the unrelenting
pursuit of excellence.
Redefining Business Travel
Experiences
Holly's journey began with her passion
for snowboarding. She aimed to
combine her drive, love for the
outdoors, and desire to excel in a place
she adored living in.
Recognizing an opportunity, she
identified a gap in the market for
assisting corporate ski trips in France.
Every winter season, numerous
corporate trips flocked to Morzine,
occupying hotels, restaurants, bars, and
ski slopes. It became clear that these
trips could be greatly enhanced
through better organization. To create
truly enchanting and memorable
business events, a blend of passion and
insider knowledge, which Holly as a
long-term resident possessed, was
essential.
This marked the inception of Corporate
Peaks. The demand from clients
seeking its comprehensive travel
expertise and experience was instant,
leading to the company's organic
growth. It diligently cultivates strong
relationships with reliable partners
across the globe, ensuring that it offers
the finest experiences while also
positively impacting local communities
and infrastructure.
Today, Corporate Peaks proudly
extends these advantages to clients
worldwide. Its portfolio includes
hosting events and corporate trips
across the globe, from Ibiza to
Morocco, Japan to Amsterdam.
Regardless of the destination, clients
benefit from an on-site host carefully
chosen to mirror the company's vibrant
energy, guaranteeing the utmost
exceptional experience on every
continent.
Personalized Approach to Event
Curation and Global Engagement
Corporate Peaks specializes in curating
experiences for businesses of all kinds.
Their global reach encompasses fully
hosted event services. They excel in
arranging both quarterly and annual
conferences, conceptualizing incentive
trips for high-performing individuals,
and simplifying the process of
arranging meetings in exceptionally
unique global locales.
Their approach is highly personalized,
ensuring that the journey from the first
greeting to the final farewell is filled
with enjoyment and lasting memories.
They meticulously match each
representative and client to create
optimal personality dynamics, which
fosters clear communication and
complete openness throughout every
event and excursion. Every aspect of
their service is tailored to perfection,
made possible by the time they invest
in truly understanding the clients and
their requirements. This is the point
where even the most ambitious
aspirations are transformed into reality.
At the core of their philosophy lies
authenticity, built upon three
foundational principles: crafting
memorable experiences, building
lasting memories, and embarking on
exciting adventures.
Fostering Excellence
Holly believes in being truthful and
thinking ahead. In their fast-paced job,
they value having capable and quick-
thinking team members who aren't
afraid to speak up when there's a
problem and work together to find
46 | March 2024

47. solutions right away. People feel
comfortable telling when they have too
much work or a busy schedule.
Since their work involves lots of travel
and long hours, Holly makes sure to
plan fun company trips and events to
balance things out.
At Corporate Peaks, they encourage a
culture where everyone can share good
ideas or raise concerns without
hesitation. They choose team members
based on what they're good at, and they
make time for training sessions where
everyone can learn from each other.
Recently, they had a training week with
successful business speakers who
shared their knowledge.
They also like to relax together. They
have meetings while walking, do group
workouts, and even take on tough
challenges like a Spartan race. During
winter, they ski and snowboard, and in
the summer, they hike, swim, cycle,
paddleboard, and have picnics.
Holly cares about her team's well-
being and lets them work a four-day
week every week.
Adapting Creatively
Corporate Peaks thinks in creative
ways. Because of how people travel all
around the world, unexpected things
can happen, like flights being canceled,
venues closing, people getting sick, or
bad weather suddenly coming up.
Holly believes her team can quickly
change plans and make things better.
They've all been doing this kind of
work for a long time and are really
smart at coming up with new ideas.
Whenever they have to change things
or solve a problem, they learn
something new. The team works
together and uses their knowledge to
get better at being ready for anything
that might happen.
Following the Routine
Each day, Holly begins her morning
with a genuine excitement, prepared to
take steps closer to her goals. She
ensures that she is surrounded by
individuals who possess a strong drive
for success. The motto of Corporate
Peaks, "Business Is Family," holds true
for Holly. She seeks individuals who
can match her high energy and
enthusiasm—no small feat—ensuring a
harmonious resonance within the team.
In response, she goes above and
beyond to ensure her team feels
nurtured and supported. Upholding her
commitments and honoring promises is
of utmost importance to her. Her team
is confident in their reliance on her.
Holly expresses her gratitude,
emphasizing that none of the hard
work could have been accomplished
without Benjamin, her right-hand man.
From the very start, Benjamin
recognized and believed in the vision,
invested in it, and has been an essential
driving force supporting Holly's
enthusiastic ideas. Serving as the client
services director, Benjamin's
unwavering belief in the vision led to
their partnership, which has been truly
unique. His understanding and
appreciation of family values, along
with their mutual support during the
challenges of the pandemic, have
played a significant role in the success
of their brand. Like Holly, Benjamin's
authentic and personable approach has
been crucial to their achievements.
Balancing Act
Holly, a working mother of two,
navigates a constantly evolving notion
of 'routine'. Juggling the
responsibilities of motherhood with
global travel and team support, she
holds a daily run as her only
indulgence, whenever a chance arises.
The crisp mountain air and
breathtaking vistas provide not only a
surge of endorphins but also a precious
opportunity to clear her mind.
Dedicating specific days of the week to
distinct aspects of the business, Holly's
strategy aims to maintain her focus and
shut out other diversions. Yet, even
with the best of intentions, life often
presents unforeseen challenges,
especially within the travel industry.
Some queries demand immediate
attention. In the past, the need to pause
one project in favor of another might
have been disconcerting, but now those
instances are embraced. They serve to
keep her sharp and fueled with
enthusiasm.
The truest satisfaction for Holly lies in
witnessing her concepts materialize.
Observing her team triumph, achieve
sales, and revel in personal victories
brings her an invaluable sense of
fulfillment.
Guidance for Emerging Leaders
Holly's advice for those stepping into a
leadership role for the first time is
clear: Buckle up! She highlights the
importance of giving oneself moments
to pause and breathe, enabling the
ability to remain steadfast in one's
beliefs. She highlights the value of
allocating time for ideas to settle,
ensuring that decisions are rooted in
accurate judgments from initial
intuition. She adds, “Walking the line
between staying level-headed and
acting boldly can be tricky, but it's
imperative to do both.”
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