FIRST, KILL ALL THE LAWYERS

1. First Kill All The Lawyers
Product Development Without
Project Management
1
Jen Dante Director of Product Innovation

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+ 2____
5

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“That wasn’t in the
requirements”

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Misaligned Incentives

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Product Manager
Success = Define a
Great Product
Developer
Success = Build a
Great Product

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Product Manager
Success = Define a
Great Product
Developer
Success = Build a
Great Product

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Product Manager
Success = Define a
Great Product
Developer
Success = Build the
Requirements On
Time

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“THE SCOPE OF WORK FOR A
SPRINT IS NEVER EXPANDED
MID-SPRINT
(INTERRUPTIONS)”

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Plata Plomo
vs

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Did I do everything I could to
make sure this project
achieves its goal?

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PM - Requirements
Designer – UI
Engineer - Code
QA - Test

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Changed it. Pushed out
the release by a week.

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This Photo by Unknown Author is licensed under CC BY

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Then I had a dev
kickoff. I explained the
purpose of the project.
The designer walked
everyone through his
mockups.

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During development,
the prototyper would
ping the designer any
time she had a question
about how to handle a
particular use case

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This is rare

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Project Manager

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(1) Cross-team coordination

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This Photo by Unknown Author is licensed under CC BY-NC-ND

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(2) Make a project
schedule

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Estimates

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We’re in product
innovation. How can
someone accurately
preduct exactly how
long it will take to build
something they’ve never
build before?

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Creating a detailed
schedule SLOWS
DOWN the project

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(3) Schedule resources
cross-project

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When is the last time
you had a project slip its
date?

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Overutilization leads to
underutilization

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Align resources so the
PM is only impacting
their swimlane of
projects

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(4) Make sure everyone
turns in their work on
time

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If I need person A to do
something before I can
do my work, it’s the
PgMs job to make it
happen, not my job to
talk to them and check
everything is going ok

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Each member of the
team is expected to be
an adult and get their
work done when they
need to

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Further Considerations

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Allow the execution
team to make decisions

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2
+ 2____
5This Photo by Unknown Author is licensed under CC BY-SA

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Impossible anyway

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1. Redefine success for
the execution team

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2. Trust the intelligence
of your designers and
engineers

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3. Stop trying to
maximize utilization

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4. Stop shelling out for a
Project Managers

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