B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
Neil Hall
1.
2.
3. A DIFFERENT
AUDIENCE
Young, male, C2DE.
Primarily through football
and
Match of the Day
REACH AND
FREQUENCY
Week-to-week we reach a
large and loyal audience,
building the BBC Online
habit
UNITING
THE NATION
Our major events drive
huge spikes in adoption
and usage of BBC Online
7. Time spent using the TV
4:38
2:59
6:37
4:42
3:07
7:29
03:36 03:02
3:10
2:20
1:08
0:54
2013
/14
2014
/15
2015
/16
2016
/17
2017
/18
Young adults aged 16-34
* Includes SVOD, gaming, DVDs
Other broadcast TV channels
All BBC television
Other uses of the TV set*
All ITV television
All Channel 4 television
All Channel 5 television
8. THE PRODUCT LEADER MUST BE ABLE TO INSPIRE
AND MOTIVATE THE COMPANY
M. Cagan – Inspired
20. | A jewel in the crown|LIVE
India v Pakistan 3.1m BBC Sport (821k Sky CricketTV average)
England v Switzerland 1.4m BBC Sport (1.2m Sky SportsTV average)
Monaco GP 1.3m BBC Sport (800K Sky F1TV average)
Liverpool v Barcelona 4.1m BBC Sport (1.6m BT SportTV average)
26. A shared strategy focused around our twin content
pillars of News and Live Event coverage
Sport in the 2020s
Cover the biggest sporting events
Digital-fit sports journalism
Up our game for younger audiences
More sport for more people
Fragmentation of the market –uefa TV, the FA, Amazon
KEEP AS IS…
Additional Slide 1: Messi, connor mcgregor, tyson fury, Minnesota Vikings.
Additional Slide 2: BBC Football Instagram Story - screen shot
European football, combat sports, american sports
Match the passion, work-rate, celebration and where relevant anguish/pain
Why?
People like familiarity, builds trust.
With the wider business:
Etc
EMPATHY EXAMPLE
OBJECTIVES & KEY RESULTS – PHOTO OF OUR BOARD, ROADMAP AREA AND CREATION ALLEY
MAKING OURSELVES UNDERSTANDABLE & RELATABLE
Never turn up empty handed. Deliver something… Show progress.
Over-communicate achievements and milestones.
App sign-in,
Immediate things coming up… Women’s Summer of Sport, Euros, Tokyo 2020 and cricket next year
----- Meeting Notes (02/07/19 16:12) -----
Include additional slide on
Additional Slide 1: Messi, connor mcgregor, tyson fury, Minnesota Vikings.
Additional Slide 2: BBC Football Instagram Story - screen shot
European football, combat sports, american sports
Average since new design: 22.1m
(Average for same 30 weeks 12 months ago 19.1m)
Comparison – now any statisiticians in the room may want to look away now! Now we know its not a fair comparison and it certainly not apples with apples comparing online browsers with TV viewing figures. But it does illustrate just how popular following live content, primarily on a phone, is with our audiences.
‘Follow’ - Crucially it shows it’s not always about rights…. Live text, data and interaction is at the heart of this experience – augmented by audio and video where we have the rights to.
. CONTINUALLY LOOK TO GROW INFLUENCE
Seek power as if your life depends upon it. Because it does.
J. Pfeffer - Power: Why Some People Have It—and Others Don't.
EXAMPLE OF RIGHTS PITCH – INSERT ECB DECK IMAGE
TAKE ON SMALL BUT IMPORTANT TASKS THAT ADD VALUE & GIVE YOU A FOOT IN THE DOOR TO A BIGGER CONVERSATION
Not just the ‘why’ and ‘what’ but the ‘how’
Design Thinking approach to create ‘Sport in the 2020s’
Structured methodology to drive cultural change – incentives, routines, recruitment and training:
Bring it to life to people and
Design Thinking approach to create ‘Sport in the 2020s’
TAKING DIGITAL PRACTICES AND USING THEM ACROSS BORADER PARTS OF THE BUSINESS
CAN WE UPDATE THE SLIDE TEMPLATE AND FORMATTING PLEASE?
Things we’ve done in the past
First colour broadcast
First live radio
2012
Team Work/Working Together
Great things happen when we work together. Cheesy ending! Perhaps a Cricket World Cup shot?