HOW TO INTRODUCE BLEEDING EDGE TECHNOLOGY TO LEGACY ORGANIZATIONS

1. Emerging Technology for Legacy Organizations
Megan Foy, Director of Innovation at 20th Century Fox

2. Setting The Stage

3. Personal Mission:
Help people find what they love to do.

4. Innovation Mandate:
Reimagine an
eighty year old
business model

5. Reimagine an eighty year old
business model
• Pair emerging technology with audience data
to create direct to consumer initiatives

6. Reimagine an eighty year old
business model
• Pair emerging technology with audience data
to create direct to consumer initiatives
• Create a digital ecosystem for James
Cameron’s Avatar franchise

7. Reimagine an eighty year old
business model
• Pair emerging technology with audience data
to create direct to consumer initiatives
• Create a self-sustaining franchise for James
Cameron’s Avatar franchise
• Develop creative, competitive advantages for
20th Century Fox

8. Mile Marker:
If our team
becomes obsolete,
we’ve succeeded.

9. Tension:
An innovation team knocking on your department’s
door does not feel like a knight in shining honor-- it feels
like someone has come to tell you how you’ve done
your job wrong.

10. One year inside an
innovation team:
a retrospective
Introduce emerging
technology into
legacy organizations

11. Looking Back

12. Offer a safe-to-try service
Lesson One

13. 1. Identify 1-2 services
LessonOne
2. Embed in the team
3. Shape the narrative

14. Be a student of the business
Lesson Two

15. LessonTwo
1. Conduct an internal roadshow
2. Find the product-business fit
3. Get to the proof of concept

16. Create micro-strategies
Lesson Three

17. LessonThree
1. Gut check the vision with teams
2. Carve out open roles
3. Build the macro-roadmap

18. Find your petri dish
Lesson Four

19. LessonFour
1. Select your stalled ideas
2. Scale beyond the scope
3. Pitch to new stakeholders

20. Never forsake storytelling
Lesson Five

21. LessonFive
1. Take biz-speak inventory
2. Pitch using the hero’s journey
3. Transform the audience

22. Bring It Back

23. Offer a safe-to-
try service
• Identify 1-2 services
• Embed in the team
• Shape the narrative
Retrospective Recall
Don’t try to make your mark within your first year.
LEARNINGS
• Take biz speak inventory
• Use the hero’s journey
• See/hear/do ratio
TACTICS
Be a student of
the business
Create micro-
strategies
Never forsake
storytelling
• Gut check the vision
• Carve out open roles
• Build the macro-roadmap
• Conduct an internal roadshow
• Find the product-business fit
• Get to the proof of concept
Find your petri
dish
• Select your stalled ideas
• Scale beyond the scope
• Pitch to new stakeholders

24. T H A N K Y O U
T H A N K Y O U
T H A N K Y O U

25. megan.foy@fox.com | @megsfoy