GlobalGiving PresentationIntroductionsIntro to GlobalGivingOnline Fundraising BasicsHow to Join GlobalGivingOffice Hours
IntroductionsWho has a Facebook account?Who uses Twitter?What other social networks?NGOs with web sites?Have you raised $$ online?Have you raised $$ from outside DRC?
GlobalGiving MissionTo Catalyze a Global Market forIdeas, Information, and Moneythat Democratizes Aid andPhilanthropy
GlobalGiving Impact Framework $$$, Resources, Support Directly to Learning Organizations Amplifies Impact on Billions
• Online DonationsGlobalGiving • Donor Management Value • New DonorsProposition • Effectiveness Training • Credibility/Recognition
GlobalGiving Today• 2,600 projects• 1,800+ nonprofits• 140 countries• 250,000+ donors• $58+ million• Corporate Parnters headquarters countries with projects
GlobalGiving in DRC•16 projects•10 organizations•2 Congolese NGOs•Cameroon has 22!
Mom Mom Dad Best Friend Cousin Dad Co-worker Classmate Pastor Best Friend Neighbor Volunteer Donor Cousin Mom Dad Best Friend Co-worker Cousin Your Co-worker Classmatenetwork: Pastor Classmate Neighbor 10 Volunteer Donor Pastor Mom Dad Neighbor Best Friend Cousin Co-worker Classmate Volunteer Pastor Neighbor Volunteer Donor Donor
Yes! You can use the Internet to:• access your network• communicate messages quickly and freely• raise money for your organization
Where do I start?•What are your objectives?•Where is your audience?•What are other organizations doing?•What social networks are popular in DRC?
First Steps• Start slow• Choose one or two networks• Make someone responsible• Be a good partner• Identify your audience• Start conversations, make friends• Don’t ask for money too soon
What should I talk about?• News• Pictures, Videos• Beneficiary Stories• Articles about Your Organization and/or Staff• Articles about Your Cause• Feedback (good and bad)• Questions for Your Network• Partner News• Volunteer Opportunities• Job openings
Joining GlobalGiving DueHow to join Open DiligenceGlobalGiving Challenge process
Eligibility Requirements• Registered organization – no individuals, businesses, etc.• English• (At least occasional) access to the internet• Non-evangelizing• Non-discriminating• Eligible to receive international donations• Charitable purpose
Due Diligence Details• Certificate of Registration• Organizational Documents • How is your organization run? • Dissolution Clause• Financial Statements • Be detailed!• List of Board and Staff members • Text document only• Program documents • What are your programs? How do they work?
How to Join GlobalGiving• Nominate your organization using the online nomination form• Complete GlobalGiving’s Due Diligence requirements• Post a project and participate in an Open Challenge• Raise $4,000 from 50 donors
How to Succeed in an Open• Use the Fundraising Survival Guide!• Attend Online Trainings• Develop an online fundraising strategy• Make a plan and schedule• Identify networks • Family, friends, neighbors, church congregation • International networks: volunteers, donors • Internet access • Credit cards
Then What?• Become an active GlobalGiving partner• Post frequent Project Reports• Send Thank You’s to your donors• Join GlobalGiving UK• Post another project• Participate in GlobalGiving campaign
Why will someone give to your organization?Because you do something they believe in.Because you asked them to.Because someone else asked them to.Because you make them feel good.Because they trust you.Because GlobalGiving knows you!
Thank You! John Hecklinger Chief Program Officer GlobalGiving Foundation email@example.com jhecklinger (skype) @jhecklinger (twitter)
Resources• Social Media Revolution• NameChk – find out if your org name is registered• Social Media ROI – how to justify what you’re doing• Facebook Page Best Practices – by Zoetica• So you want a Facebook Fanpage for your Nonprofit? – by Beth Kanter• How Charities are Finding the Good with Facebook Fanpages (case studies)• Facebook Bestpractices for Nonprofits (beyond the basics)• 26 Slideshares on Social Media for Nonprofits• 10 Facebook resources for nonprofits• Social Media Starter Kit – by AARP• Mashable’s Social Media Page