Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Funnel Optimization Tips from the Top Marketing Minds


Published on

Get top sales funnel strategies from some of the top digital marketers of the past couple years. Organized into top of funnel, middle and bottom (and beyond), these tips and quote will inspire not just your desire to optimize, but your strategy to do so.

Published in: Marketing

Funnel Optimization Tips from the Top Marketing Minds

  1. 1. Wishpond Funnel Optimization Tips From the Top Marketing Minds
  2. 2. Top of Funnel Wishpond
  3. 3. ~ David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik Source: "In today’s decision journey, consumer- driven marketing is increasingly important as customers seize control of the process and actively “pull” information helpful to them. Our research found that two-thirds of the touch points during the active-evaluation phase involve consumer-driven marketing activities, such as Internet reviews and word-of-mouth recommendations from friends and family." Wishpond
  4. 4. ~ Andrew J. Coate Source: "The modern sales funnel looks less like a well-defined funnel and more like a maze of possible touchpoints. On average, prospects receive ten marketing touches through the course of a successful buyer's journey (ending in a closed deal). As buyers conduct more independent research and the sales funnel becomes less linear, responsibility for much of the buyer's journey falls to marketing." Wishpond
  5. 5. ~ Sherice Jacob Source: "Expecting a sale from a new prospect is like proposing marriage on the first date." Wishpond
  6. 6. ~ Daniel Reed Source: "Make your content marketing strategy seamless by starting with a carefully planned content strategy. Decide in advance what types of content to create to lead prospects through the sales funnel. Make sure to include content that’ s tailored to potential customers at different stages of the buyer journey. Planning ahead ensures that you’ve covered all of your bases and makes email follow-up process much easier to execute." Wishpond
  7. 7. ~ Tomasz Tungus Source: "There’s a magical property to the classic sales funnel SaaS startups use to evaluate the effectiveness of their go-to-market organizations: an increase in effectiveness at any stage of a sales funnel cascades through to the end funnel. But improvements to the early parts of the funnel are more important than those later in the funnel, because they meaningfully improve key SaaS metrics like cost-of-customer acquisition and pay-back period." Wishpond
  8. 8. ~ Ryan Deiss Source: "Traffic is not a problem. Google, Facebook, Pinterest, Twitter and LinkedIn, [...]are lining up to sell you targeted traffic. Your Search Engine Optimization agency wants to send you more traffic. Your Pay-Per-Click agency would love nothing more than to send you more clicks. Become a master of a single, steady traffic source. Stay focused on that traffic source and, once mastered, add a second and third traffic source." Wishpond
  9. 9. Middle of Funnel Wishpond
  10. 10. ~ Larry Alton Source: "Each stage of the funnel requires different content to appeal to consumers — because each stage corresponds to a different frame of mind. At each step, buyers need different types of information to influence their behaviors." Wishpond
  11. 11. ~ Andrew Nguyen Source: "Reduce uncertainty. Audience segmentation reduces the chance that your offer and content is irrelevant to audiences. When you know which offers are relevant, you can rule that out and focus on other areas of optimization, such as headlines and copywriting." Wishpond
  12. 12. ~ Jonathan Dempster Source: "Deciding how you judge which point of the sales process different customers are at is essentially deciding what it means to be sales ready. The more you can find out about a website visitor, the closer you can match their requirements with what you can offer them." Wishpond
  13. 13. Bottom of Funnel (and Beyond) Wishpond
  14. 14. "When consumers reach a decision at the moment of purchase, the marketer’s work has just begun: the post-purchase experience shapes their opinion for every subsequent decision in the category, so the journey is an ongoing cycle. More than 60 percent of consumers of facial skin care products, for example, go online to conduct further research after the purchase—a touch point unimaginable when the funnel was conceived." Wishpond ~ David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik Source:
  15. 15. "The questions your buyers have at this point in their journey tend to be more logistical. It’s worth noting that 34% of B2B buyers said the number of team members involved in making a purchase decision has increased. At the bottom of the funnel, you want to provide content your primary contact can share internally to keep the purchase conversation moving forward." Wishpond ~ Anne Murphy Source:
  16. 16. ~ Brian Carroll Source: "If your sales team is following up on nurtured leads, give them relevant/related talking points to use. The first impression matters. So does the second. So does every single touch after that." Wishpond
  17. 17. ~ Singlegrain Team Source: "One of the first things a prospect is going to want to know after they’ve decided that a product might be useful is whether they can trust the brand behind it. The best way to do this is by establishing domain expertise as a helpful thought-leader. But in the age of interconnectivity, being helpful on a website or through a newsletter alone isn’t enough. Prospects want to see some serious community engagement, and that’s where social media kicks in." Wishpond
  18. 18. ~ Singlegrain Team Source: "Conventional wisdom tells us that many relationships fail because couples stop trying as hard once they settle into a comfortable routine. This doesn’t work well in the dating world, and it doesn’t work well in business, either. Once a prospect converts into a customer, you need to keep offering them helpful, resourceful content to keep the relationship fresh and relevant." Wishpond
  19. 19. ~ Maurice Franks “Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at all, for its origin is the human heart - the center of self-respect and human dignity. It is a force which leaps into being only when conditions are exactly right for it - and it is a force very sensitive to betrayal.” Wishpond
  20. 20. Wishpond can help you optimize your own business' sales funnel with landing pages, online promotions, lead nurturing software and marketing automation - all in one place. Check out our Free Forever plan today. wishpond