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Bethan Turner Festival of NewMR 2017

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Do you believe in magic? Maybe, maybe not. Do you believe in magical analyses when it comes to your research? Definitely not. And you shouldn’t. Statistical models are so often seen as “black box” analysis techniques where, perhaps due to a lower level of understanding, researchers often accept results without questioning. On the flip side, statisticians are often completely unaware of the research context of data, and accept them from researchers without questioning. Here, I explain why this can be the beginning of the end for your insights.

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Bethan Turner Festival of NewMR 2017

  1. 1. Do you believe in magic? Bethan Turner, Mustard Research Festival of #NewMR 2017 Do you believe in magic? Bethan Turner Mustard Research
  2. 2. Do you believe in magic? Bethan Turner, Mustard Research Festival of #NewMR 2017 “ “You don’t need to know what the questions are. You have the data.” “I’m a statistician, I don’t get involved in the fluffy research-y side of things.” “I just model the data. It’s up to them to decide what to do with it, or what it means…” “Don’t think about them as respondents, or participants. They’re just data points at this stage.”
  3. 3. Do you believe in magic? Bethan Turner, Mustard Research Festival of #NewMR 2017 The ‘black box’ approach Input Black box Output The "black box" portion of the system contains formulas and calculations that the user does not see nor need to know to use the system. http://www.investopedia.com/terms/b/blackbox.asp
  4. 4. Do you believe in magic? Bethan Turner, Mustard Research Festival of #NewMR 2017 An alterna@ve approach Research StaAsAcs
  5. 5. Do you believe in magic? Bethan Turner, Mustard Research Festival of #NewMR 2017 The common sense test Research StaAsAcs If you don’t check if the data is correct, you won’t know!
  6. 6. Do you believe in magic? Bethan Turner, Mustard Research Festival of #NewMR 2017 Similarly, if you don’t check if the outputs make “common sense”, you wont know!
  7. 7. Do you believe in magic? Bethan Turner, Mustard Research Festival of #NewMR 2017 A recommended approach Research StaAsAcs •  Iterative procedure •  Research and statistics should agree at each stage •  Researchers and statisticians should agree at each stageYou don’t need team members that are experts in both fields. You do need experts in both fields able to explain the work in layman’s terms.
  8. 8. Do you believe in magic? Bethan Turner, Mustard Research Festival of #NewMR 2017 Close call #1 International data hadn’t been investigated to determine whether or not it should be standardised. Segments would have ended up being countries
  9. 9. Do you believe in magic? Bethan Turner, Mustard Research Festival of #NewMR 2017 Close call #2 One segment generally scored lower than others across the board This segment was not rejected after investigation of other results from qualitative research. The low scoring segment was genuinely based on insight.
  10. 10. Do you believe in magic? Bethan Turner, Mustard Research Festival of #NewMR 2017 “Life is not just a series of calculations and a sum total of statistics, it's about experience, it's about participation, it is something more complex and more interesting than what is obvious.” Daniel Libeskind
  11. 11. Do you believe in magic? Bethan Turner, Mustard Research Festival of #NewMR 2017 Thank You! Bethan Turner Mustard Research hGps://twiGer.com/MustardBethan hBps://uk.linkedin.com/in/bethanturner
  12. 12. Do you believe in magic? Bethan Turner, Mustard Research Festival of #NewMR 2017 Q & A Bethan Turner Mustard Research BeBy Adamou Research Through Gaming

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