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Annie Pettit Festival of NewMR 2017

Questionnaires aren’t getting any more fun or easy to answer, and this continues to be reflected in our low response rates. This session will highlight a number of practical things you can do to drastically improve not only data quality, but also readability and enjoyment of questionnaires.

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Annie Pettit Festival of NewMR 2017

  1. 1. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 People Aren’t Robots A human look at tradi6onal ques6onnaire design Annie Pe0t, FMRIA AnniePe0t@gmail.com @LoveStats
  2. 2. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 How are people not like robots? How can quesFonnaire authors overcome this flawed noFon?
  3. 3. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 People want to help and belong
  4. 4. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 Humans can be too helpful Did you purchase a car in the last 12 months? o  Yes o  No I bought a car two years ago so that’s probably ok. A motorcycle is preOy much the same thing.
  5. 5. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 Resolu6on Which of these did you purchase in the last 12 months? o  Bicycle o  Car o  Minivan o  Motorcycle o  Truck o  Van o  Other: ________________
  6. 6. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 Resolu6on When did you last buy any of these vehicles? Last 12 months 1 to 2 years ago 3 or more years ago Never Car ◌ ◌ ◌ ◌ Motorcycle ◌ ◌ ◌ ◌ Truck ◌ ◌ ◌ ◌ Other vehicle ◌ ◌ ◌ ◌
  7. 7. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 People have incorrect exper6se Do you have any children under the age of 5? o  Yes o  No I have a 6 year old. That’s preOy much the same. I babysit my grandkids aged 2 and 3 everyday.
  8. 8. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 Resolu6on How old are your children? q Under 2 years old q 2 to 4 q 5 to 7 q 8 to 10 q 11 to 14 q 15 to 17 q 18 or older q I have no children
  9. 9. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 Humans get 6red and bored
  10. 10. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 Resolu6on Use human words and phrases Drink coffee Buy Use coffee Purchase
  11. 11. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 Resolu6on Choose casual grammar In what region of Canada do you live? o  Alberta o  BriFsh Columbia o  Manitoba o  Ontario o  Quebec o  Saskatchewan o  Northern Canada o  Eastern Canada What region of Canada do you live in? Where do you live? o  Alberta o  BriFsh Columbia o  Manitoba o  Ontario o  Quebec o  Saskatchewan o  Northern Canada o  Eastern Canada
  12. 12. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 Resolu6on Choose short quesFons and answers Using the following scale from 1 to 10, where 1 is Strongly Disagree and 10 is Strongly Agree, please indicate how much you agree or disagree with these statements about the use of pesFcides on fruit and vegetables grown in Canada. How do you feel about the use of pesFcides on fruit and vegetables grown in Canada? What is your opinion about using pesFcides on fruit and vegetables?
  13. 13. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 Resolu6on Create fun and interest How do you feel about the use of pesFcides on fruit and vegetables grown in Canada? Makes me furious! Not happy about it Not sure It’s good Really good, keep doing it! Hate it Dislike it Not sure Like it Love it Very negaFve Somewhat negaFve Neutral Somewhat posiFve Very posiFve
  14. 14. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 Resolu6on Encourage and support You’re doing a great job so far, keep it up! You’re half way there, you can do it! So far, so good. Keep sharing those great thoughts!
  15. 15. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 Humans get confused and make mistakess
  16. 16. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 Resolu6on Permit inaccurate memories How many packages of soup mix did you buy on your last shopping trip? 0 1 2 3 4 5 6 7 or more As best as you can recall… Approximately …. About how many packages of soup mix did you buy on your last shopping trip? 0 1 or 2 3 or 4 5 or 6 7 or more
  17. 17. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 Resolu6on Always include 0 and ‘More than…’ How many packets of soup did you buy on your last shopping trip? 1 or 2 3 or 4 5 or 6 7 or more How many packets of soup did you buy on your last shopping trip? 0 1 or 2 3 or 4 5 or 6 7 or more
  18. 18. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 Power to the people Respondents deserve a turn too If you have any further comments about your last shopping trip, or about this quesFonnaire, please type them in this box. NO MORE BORING SURVEYS!
  19. 19. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 Start doing this: Let every person feel included Use casual words and grammar Create short Qs & As Allow esFmates Be encouraging Share your power
  20. 20. People Aren’t Robots Annie Pe0t, Independent Consultant Festival of #NewMR 2017 Q & A Annie Pe0t Author, “People Aren’t Robots” Andrew Jeavons Mass CogniFon

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