Visual Information and Media Literacy

1. VISUAL
INFORMATION
AND MEDIA

2. S_ _ _ _N_ _ _T

3. 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
C_ _R_

4. P_ _ _O_R _ _H _

5. PURPOSE OF VISUAL INFORMATION
Gain attention
Facilitate retention
Create meaning

6. COMMON
VISUAL MEDIA
TYPES

7. GIF (GRAPHICS INTERCHANGE
FORMAT)
•was developed by an American computer
scientist Steve Wilhite.
•It is widely used on the world wide web
because it is portable and can support
many applications and operating
programs.

8. PNG (PORTABLE NETWORK GRAPHICS)
•is a graphic file format that supports
data compression.
•Developed to replace the GIF
•It is used in logos ang line art

9. JPEG( JOINT PHOTOGRAPHIC EXPERT
GROUP)
•Most common format for uploading or
storing images in the web.
•It is the images that is usually produced
by digital photography
•most web friendly image

10. TIFF(TAGGED IMAGE FILE FORMAT)
•is a file format for storing graphic images,it
is popular among graphic artist,publishing
industry and photographers.
•Has a high pixel intensity
•Widely supported by scanning, faxing,
word processing and image manipulation.

11. BMP (ABBREVIATION FOR BITMAP)
•Also known as DIB Device Independent
Bitmap
•Capable for storing two-dimensional digital
images
•Richa and high quality images and
supported by all Windows OS.

12. ELEMENTS
OF VISUAL
DESIGN

13. LINE
•describes a shape or outline
•create texture and can be thick or
thin
•may be actual, implied,
vertical,horizontal, diagonal, or

15. SHAPE
•a geometric or organic area that
stands out from the space next to
or around it, or because of
differences in value, color, or
texture.

18. VALUE
•the degree of light and dark in
a design
•contrast between black and
white and all the tones in
between.

20. TEXTURE
•way a surface feels or is perceived
to feel
•illusion of the surfaces peaks and
valleys, resulting in a feeling of
smoothness or roughness in objects

23. COLOR
•determined by its hue (name of
color), intensity (purity of the hue),
and value (lightness or darkness of
hue)
•used for emphasis, or may elicit

26. FORM
• a figure having volume and
thickness
•an illusion of a 3-dimensional object
can be implied with the use of light
and shading

29. THE END
THANK YOUFOR LISTENING