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Media and Information Literacy (MIL)- Visual Information and Media (Part 2)

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Learning Competencies:
1. discuss visual design principles (SSHS);
2. identify and evaluate visual design principles used in different visual media (SSHS); and
3. produce and evaluates a creative visual-based presentation using design principles and elements (MIL11/12-VIM-IVc-10).

Topic Outline
I- Visual Information and Media
A. Visual Design Principles

Published in: Education
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Media and Information Literacy (MIL)- Visual Information and Media (Part 2)

  1. 1. MEDIA AND INFORMATION LITERACY VISUAL INFORMATION AND MEDIA (PART 2) Visual Design Principles
  2. 2. LEARNERS WILL BE ABLE TO… discuss visual design principles (SSHS); identify and evaluate visual design principles used in different visual media (SSHS); and produce and evaluates a creative visual-based presentation using design principles and elements (MIL11/12-VIM-IVc-10). LEARNING COMPETENCIES
  3. 3. I- VISUAL INFORMATION AND MEDIA (Part 2) A. Visual Design Principles TOPIC OUTLINE
  4. 4. Source: https://ww w.linkedin.c om/pulse/i mportance- visual- content- social- media- marketing- presentatio ns-me
  5. 5. VISUAL DESIGN PRINCIPLES Source: p. 130, MIL TG by CHED
  6. 6. VISUAL DESIGN PRINCIPLES Source: p. 130, MIL TG by CHED 1. CONSISTENCY • Consistency of margins, typeface, typestyle, and colors is necessary, especially in slide presentations or documents that are more than one page.
  7. 7. Source: https://www.pinterest.com/pin/28077197647114171/
  8. 8. Source: https://gofishdigital.com/guide-design-consistency/
  9. 9. Source: http://www.loopassociates.com/projects/brand-consistency-leading-to-millions-in-cost- reduction/
  10. 10. 2. CENTER OF INTEREST • an area that first attracts attention in a composition • important objects or elements in a composition • can be achieved by contrast of values, more colors, and placement VISUAL DESIGN PRINCIPLES Source: p. 130, MIL TG by CHED
  11. 11. Source: https://oss.adm.ntu.edu.sg/wheng004/tag/design/
  12. 12. Source: https://iactivedesign.wordpress.com/tag/graphic-design/
  13. 13. 3. BALANCE • visual equality in shape, form, value, color, etc. • can be symmetrical and evenly or asymmetrical and unevenly balanced VISUAL DESIGN PRINCIPLES Source: p. 130, MIL TG by CHED
  14. 14. Source: http://operationwritehome.org/all-things-being-equal-balance-in-design/
  15. 15. Source: http://en.koreaportal.co m/articles/7525/2016010 2/one-punch-man- anime.htm
  16. 16. Source: https://oss.adm.ntu.edu.sg/wheng004/tag/design/
  17. 17. 4. HARMONY • brings together a composition with similar units • notice how similar harmony is to unity (some sources list both terms) VISUAL DESIGN PRINCIPLES Source: p. 130, MIL TG by CHED
  18. 18. Source: https://oss.adm.ntu.edu.sg/wheng004/tag/design/
  19. 19. Source: https://www.johnlovett.com/design-overview
  20. 20. 5. CONTRAST • offers some change in value creating a visual discord in a composition • shows the difference between shapes and can be used as a background to bring objects out and forward in a design • can also be used to create an area of emphasis VISUAL DESIGN PRINCIPLES Source: p. 130, MIL TG by CHED
  21. 21. Source: https://oss.adm.ntu.edu.sg/wheng004/tag/design/
  22. 22. Source: https://www.desig ncontest.com/blog /contrast-in- design/
  23. 23. 6. DIRECTIONAL MOVEMENT • a visual flow through the composition • can be the suggestion of motion in a design as you move from object to object by way placement and position VISUAL DESIGN PRINCIPLES Source: p. 130, MIL TG by CHED
  24. 24. Source: https://oss.adm.ntu.edu.sg/wheng004/tag/design/
  25. 25. Source: https://webdesign.tutsplus.com/articles/visual-direction-in-web-design-- webdesign-2545
  26. 26. Source: https://webdesign.tutsplus.com/articles/visual-direction-in-web-design-- webdesign-2545
  27. 27. 7. RHYTHM • a movement in which some elements recur regularly • like a dance, it will have a flow of objects that will seem to be like the beat of music VISUAL DESIGN PRINCIPLES Source: p. 130, MIL TG by CHED
  28. 28. Source: https://oss.adm.ntu.edu.sg/wheng004/tag/design/
  29. 29. Source: https://www.hatchdesign.ca/principles-of-design-part-2-rhythm/
  30. 30. 8. PERSPECTIVE • created through the arrangement of objects in two dimensional space to look like they appear in real life • learned meaning of the relationship between different objects seen in space VISUAL DESIGN PRINCIPLES Source: p. 130, MIL TG by CHED
  31. 31. Source: https://www.youtube.com/watch?v=phWtQ2odZh0
  32. 32. Source: http://www.studentartguide.com/articles/one-point-perspective-drawing
  33. 33. Source: https://tomadondesign.wordpress.com/two-point-perspective-drawing/
  34. 34. Source: https://piaart.wordpress.com/two-point-perspective/
  35. 35. Source: https://en.wikipedia.org/wiki/Taj_Mahal
  36. 36. Photo Credit: Christian Dascalu Source: https://www.cyprus-photo.com/2015/02/model-photo-shoot-at-saint-raphael-beach/g
  37. 37. 9. DOMINANCE • gives interest, counteracting confusion and monotony • can be applied to one or more of the elements to give emphasis PRINCIPLES OF DESIGN https://oss.adm.ntu.edu.sg/wheng004/tag/design/
  38. 38. Source: https://oss.adm.ntu.edu.sg/wheng004/tag/design/
  39. 39. Discuss visual design principles applied in the following media. FORMATIVE ASSESSMENT
  40. 40. Source: https://cscro6.wordpr ess.com/arta- corner/#jp-carousel- 2112
  41. 41. Source: https://cscro6.wordpr ess.com/arta- corner/#jp-carousel- 2108
  42. 42. Source: http://opinion.inquirer.net/106642/editorial-cartoon-august-26-2017
  43. 43. Source: http://www.inquirer.net/pa ge-one-single
  44. 44. Source: http://news.abs- cbn.com/focus/multimedia/infographic/09/04/17/wh at-is-japanese-encephalitis
  45. 45. Source: http://cnnphilippines.co m/news/2017/02/01/HI V-cases-increase-2016- DOH.html
  46. 46. Source: https://www.tes.com/lessons/tmup-FOeYTHX1A/two-point-perspective-drawing
  47. 47. Source: http://www.pinoyexchange.com/forums/showthread.php?t=313065&page=7
  48. 48. Photo Credit: HUF MAGAZINE Source: https://www.pinterest.co.uk/pin/3 23625923206850410/
  49. 49. Source: http://mymoviewor ld- coolman0304.blogs pot.com/2017/07/b irdshot-trailer-and- poster-pista- ng.html
  50. 50. Source: http://ar.melinterest.com/?r=site/search&category=MLA114368/
  51. 51. Source: http://www.thephotoargus.com/35-superb-examples-of-still-life-photography/
  52. 52. Source: http://www.marklobo.com.au/news/category/melbourne-photographers/food-photography- melbourne-photographers/
  53. 53. Source: https://www.demandgenreport.com/industry-topics/rich- media/2906-the-power-of-visual-content-infographic
  54. 54. FORMATIVE ASSESSMENT CLASS ACTIVITY: STILL LIFE PHOTOGRAPHY Produce a still life photography using your personal things (watch, phone, notebook, books, etc.) applying at least 3 of the discussed visual design principles.
  55. 55. REFERENCES  Media and Information Literacy Curriculum Guide by DepEd  Media and Information Literacy Teaching Guide by CHED  Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc.
  56. 56. REFERENCES DESIGN ELEMENTS AND PRINCIPLES BY CANVA.COM  https://designschool.canva.com/design-elements- principles/ WILSON’S PORTFOLIO: PRINCIPLES OF DESIGN  https://oss.adm.ntu.edu.sg/wheng004/tag/design/

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