1. WILL WALTERS 772-919-2932  will.walters71@gmail.com  895 Wymore Rd. #949, Altamonte Springs, FL 32714
DIRECTOR | MEDIA, MARKETING MANAGEMENT
Performance driven leader with proven experience overseeing the development and execution of large-scale operations.
Leverages experience in marketing, media, strategic planning, and operations management to drive improvements in
the operational process. Maximizes marketing ROI as well as revenue and profitability by collaborating cross-functionally
to support efficiency and effectiveness across marketing and sales operations. Proven ability to achieve goals in
demanding, fast paced environment.
CORE COMPETENCIES
▪ Driving Revenue & Profitability ▪ Continuous Process Improvement ▪ Project & Operations Management
▪ Sales & Marketing ▪ Relationship Building / Management ▪ Golf Management
▪ Strategic Planning & Execution ▪ Media / Public Relations ▪ Client Retention & Satisfaction
Professional Overview
Director of Golf  PGA 2013-2016
Managed areas of operations including the golf academy, golf shop, golf course maintenance, locker room, food and
beverage, outside golf services, golf specific sales and marketing, members’ club, and facility’s administration.
Developed corporate growth strategies targeting market penetration, marketing communication and distribution.
Created integrated marketing plans while maintaining budgets and reports. Key member of company's leadership team,
setting strategic direction, conducting contract reviews, and developing various aspects of golf business.
▪ Produced $108K in revenue and taught over 1,000 lessons in only second year.
▪ Increased revenue and profitability through identifying sales and marketing opportunities.
▪ Ensured first class service, quality throughout operations, and excellent customer service.
▪ Led community service projects, coordinated golf tournaments, handled media relations, and collaborated with
organizations to donate/sponsor tournaments.
▪ Decreased internal costs by collaborating with team members to redefine and redesign business practices.
Director of Instruction  THE LIVE GOLF SWING SCHOOL 2008-2013
Maximized effectiveness of course content by creating and structuring the curriculum and developing the teaching
program.
▪ Educated golf professional staff to provide the highest quality golf instruction in conjunction with being consistent
on set goals.
▪ Improved overall operational efficiencies by assisting in developing and implementing best practices and
processes.
▪ Established and cultivated relationships with organizations, clients, and the community.
Head Golf Professional  MARTIN DOWNS COUNTRY CLUB 2010-2013
Managed facility and golf course operations while coordinating and implementing instructional golf programs.
Supervised and trained staff. Directed and coordinated activities of business including sales, pricing, employee
scheduling, and tournaments.

2. WILL WALTERS 772-919-2932  will.walters71@gmail.com  Page 2
▪ Created relationship with Humane Society and launched the annual “Dog Days of Summer” charity golf event for
support and awareness.
▪ Improved golfers’ performance by providing lessons to golfers of various ages and at all levels.
▪ Provided ongoing support to management and staff to achieve targeted goals.
First Assistant Golf Professional  MONARCH COUNTRY CLUB 2003-2008
Managed and organized tournaments and group outings. Supervised outside and inside golf departments as well as the
administration of tournaments and events. Handled POS, handicap, and tee sheet applications.
▪ Increased revenue through working jointly with Head Golf Professional in member services, sales,
merchandising, and creating displays.
▪ Recognized as a creative problem solver and go-to for bringing a high level of execution.
▪ Performed consistent monitoring of golf greens and provided lessons to golfers.
Show Host  WSTU RADIO OF THE TREASURE COAST 2010-2012
Conceived, developed, and prioritized coverage of events. Operated controls, read news flashes, and methodically
prepared for programs and interviews.
▪ Launched "The Live Golf Swing" radio program. In charge of organizing topics and guest appearances.
▪ Planned and scheduled programming and coordinated activities of personnel.
Teaching Professional  SWING SOLUTIONS GOLF SCHOOL 2000-2002
Educated individuals through verbal and demonstrative means on the physical and mental aspects related to the game
of golf.
▪ Successfully improved clients’ golf skills and then directing them in tournament play.
▪ Provided training direction, motivation, encouragement, and nutritional advice to prepare clients for
tournaments and competitive events.
Assistant Golf Professional  LEGACY GOLF CLUB 1994-1999
Supported golf staff and guided daily procedures. In charge of player registration, weekly member events, outside
tournaments and golf instruction.
▪ Trained, supervised, and scheduled outside golf services team.
▪ Assisting in overseeing day-to-day operations, greeted clients, made reservations, handled inventory, and
prepared reports.
▪ Coordinated and implemented special projects including organizing and managing camps for golfers.
▪ Effectively researched, planned, organized, and managed tournaments and group outings. Monitored golf
course.
Education
Professional Golf Management, PGA PGM Program
Associates Degree in Science, Human Services, Indian River State College
Media, Communications, Connecticut School of Broadcasting