1. DAVID SMITH
866 Olive Ave. ● Fremont, CA 94539
510-862-5669 ● smithholmes3@gmail.com
Highly motivated professional with extensive experience in alumni relations, leadership, and volunteer
management, who builds successful operations and effective teams. Generates outstanding results through
strategic planning, process improvements, innovative solutions, and exceptional customer care.
Expertise in event production and promotion, products and services, and revenue generation.
KEY STRENGTHS
● Community Relations ● Relationship Development ●Team Leadership ● Training & Development
● Event Management ● Volunteer Recruitment ● Marketing & Communications ● Project
Management ● Program Development ● Budgeting & Cost Control ● Process Improvements
● Strategic Planning
PROFESSIONAL EXPERIENCE
CAL ALUMNI ASSOCIATION (CAA), Berkeley, CA 2002 - Present
The Cal Alumni Association is a non-profit organization at the University of California, Berkeley. While
funded independently of the University, CAA’s mission is to provide programs and services that will keep
Cal’s nearly half-million alumni connected to Cal and to each other. Its programming is as extensive as it is
wide-ranging and includes the following in its annual cycle: a multitude of campus and community events,
student scholarship offerings, alumni chapter opportunities, career planning and networking, travel
programs, new student recruitment, and oversight of the largest summer family camp in North America, but
to name a few. My roles in CAA leadership reflect this diversity and have included both pre-existing
positions, and ones that I have been solely responsible for creating. Each of them have allowed me to
simultaneously support the growth of CAA and play an integral role in meeting its goals of informing,
inspiring, and engaging Cal’s unique alumni community.
Program Manager, Alumni Relations Events 2013 – Present
Responsibilities include development, planning, direction, and execution of all CAA events. Principal event
duties include team leadership, logistics, guest registration, marketing, website development, vendor and
entertainment relations, program development, budget and contract management, staffing, training,
volunteer recruitment, scheduling, and event evaluation. Specific event administration has included
Homecoming Weekend, graduation, football and basketball tailgates, Berkeley Film Showcase, graduation,
lectures, open houses, and Cal’s signature black-tie campus birthday celebration, Charter Gala.
· Grew attendance and customer satisfaction scores in all event categories in 2013, despite severe
budgetary constraints.
· Revolutionized staff customer service and alumni engagement training, resulting in significant
benchmarks in overall guest satisfaction.
Camp Manager, Staffing Manager, Manager of Special Projects, Lair of the Golden Bear Family Camp
Berkeley and Pinecrest, CA 2002 – 2005, 2013 – Present
Responsibilities include oversight of all family camp and adult specialty camp operations for a $5M camp
facility in the Sierra Nevada, including direct management of a 54-person college student staff and
hospitality of 4,000 camping guests in twelve-week summer camping season. Manage recruiting,
interviewing, hiring, training, scheduling, and evaluation of 150 seasonal staff and camp health and safety
personnel.
· Led the implementation and training of a brand new approach to staff relations and camper
customer care, resulting in new highs in overall camper satisfaction scores.
· Created and implemented staff recruitment strategies that resulted in increased ethnic diversity,
and improved quality, of applicants.

2. · Instrumental in expansion of camp-wide emergency preparedness plan, camper and staffer safety
awareness and response education, and implementation of a new camp healthcare delivery system.
Manager, Marketing and Communications, Lair of the Golden Bear and Pinecrest Chalet
Berkeley and Pinecrest, CA 2007 – 2013
A brand new position in Pinecrest Operations, responsibilities included identifying and leading business
development opportunities for Lair of the Bear family camp and adult specialty sessions and CAA’s 22-unit,
year-round ($750K) Sierra Nevada mountain lodge complex, Pinecrest Chalet. Led planning and execution of
multi-channel marketing and communications campaigns for all Lair programming and Chalet property,
including development of all program brochures, print and website content, e-newsletters, social media, and
budget management.
· Doubled Lair shoulder season revenues through creation of new College Prep Camps, Women’s
Wellness and Young Alumni Weekends, and new wedding service revenue streams.
· Co-created and led all Lair and Chalet annual staff training and evaluations process, oversaw 150
person volunteer scheduling at Lair’s Work Weekend, and the planning and execution of annual
1,000 attendee Lair Day Tailgate.
Retail Operations Manager, Lair of the Golden Bear
Berkeley and Pinecrest, CA 2002 – 2007
A brand new position to the Lair, responsibilities included management of retail operations for three
seasonal camp stores and two websites and an expectation to expand the camp retail profile and drive new
revenue streams. Directed the recruitment, hiring, training, supervision, and evaluation of a nine-person
retail team.
· Launched several new initiatives, including introduction of higher quality products, improved
margins, increased vendor diversity, and the creation of an on-line retail outlet, collectively resulting
in a 35% year over year increase in revenues ($250K total) and a 75% increase in profit.
· Introduced innovative training measures, resulting in a more knowledgeable, effective, efficient, and
customer-focused sales team which led to a substantial decrease in inventory shrinkage.
Manager, Pinecrest Chalet
Berkeley and Pinecrest, CA 2012
Responsibilities included managing, training and directing property management team (two full time
managers, office staff and housekeeping), operations, physical plant management, budgeting, marketing,
business development, vendor partnerships, training, and program evaluation.
· Created enhanced program and staff performance standards and expectations, resulting in
unmatched end-of-stay guest evaluation scores in 2012.
· Established record winter revenues, following introduction of voucher-based partnership with
Dodge Ridge Family Ski Area.
SCORESHEET SPORTS, Albany, CA 1993 – 2001
Marketing, Sports Data, and Customer Service Manager
Multidepartment responsibilities included marketing supervision, sports statistical database management,
customer care, business development, and operations and finance administration for pioneering fantasy
sports company. Featured product consisted of simulated professional baseball, football, basketball, and
hockey league game results (depending on season) and their weekly delivery to 7,500 North American
customers. Led planning and execution of multi-channel marketing campaigns, including development of all
program brochures, print and website content, and e-newsletters. Managed all player database content and
yearlong statistics oversight. Lead agent in addressing all customer inquiries/concerns.
· National recognition as an innovative pioneer in multi-billion dollar fantasy sports industry.
· Enjoyed 5% customer growth per annum 1993 – 1998.
EDUCATION
BA, Geography and Phys Ed., Queen's University, Kingston, Ontario, Canada