Alan Walker is a PGA golf professional with over 25 years of experience in golf operations management, business development, and customer service. He has held leadership roles at several golf clubs and resorts, where he improved financial performance through initiatives such as increased tournament and group sales, retail management, and marketing. Walker has experience developing teams, budgets, and strategic plans to enhance the golf experience and drive business results.

1. ALAN WALKER, PGA
2421 Beachview Dr. Unit G7 | Ocean Springs, MS 39564 | Phone: 407.432.8695 | Email:
Alanwalker1204@gmail.com
EXECUTIVE MANAGEMENT • GOLF OPERATIONS • BUSINESS
DEVELOPMENT
PGA golf professional with an extraordinary progressive 25 years of experience and a proven record of
achieving profitable golf operations, maintaining high levels of customer loyalty, providing outstanding
team leadership, and creating exceptional golf experiences. Skilled in developing courteous, friendly and
accountable culture for members, guests, team members, and supporting partners. Effective in problem-
solving strategies, resolution follow-up, and customer relations. Exceptional communication skills with the
ability to work in dynamic environments.
Relevant Skills Include:
 Budget Control / Administrative  Sales/Marketing/Social Media
 Retail Management  Problem Analysis / Resolution
 Team Collaboration / Leadership Empowerment  Customer Attraction / Service / Retention
PROFESSIONAL EXPERIENCE
SHELL LANDING GOLF CLUB, GAUTIER, MS (MISSISSIPPI GULF COAST) APR 2013 –
JUN 2015
18 HOLE DAILY FEE GOLF CLUB
HEAD GOLF PROFESSIONAL/TOURNAMENT SALES AND COORDINATION
Market and sell facility across all categories: daily play, tournament and group sales, membership and
loyalty programs, retail management. Key liaison with casino, hotel, and wholesale partners. Manage all
aspects of daily operations of golf shop, outside services, food and beverage.
Key Contributions:
 Increased tournament and group sales revenue by 15% year over year by maximizing tee
sheet utilization, increased average rate per round, increased re-bookings through improved
customer appreciation and referral incentives.
 Efficiency improvements through utilization and training of tee sheet, inventory, and POS

2. systems. Centralized reporting/information access thus increasing staff productivity.
 Retail initiatives developing partner programs with key vendors focused on training and
product knowledge, staff incentives, vendor mark down assistance, and renewed POS
fixtures and materials.
 Website and database management along with weekly email campaigns and monthly
newsletters.
 Initiated orientation, training, and empowerment programs.
 Coordinate and conduct individual and group lesson programs and growing the game
initiatives supported by the PGA and USGA.
ORANGE COUNTY NATIONAL GOLF CENTER AND LODGE, Winter Garden, Florida May 2006 –
April 2012
45-hole resort with a 48 room guest lodge, 42-acre practice facility, 22,000 square foot clubhouse,
restaurant / banquet facility, and golf school campus. Resort is recipient to numerous awards including
Golf World’s Readers Choice Award of “Top 50 Public Courses (Number One in Florida, Number Two in
United States), Golf Digest’s “4 ½ Stars – Best Places to Play,” and Golf Week’s “Resort Course of
Distinction.” Host facility to four PGA TOUR Q-School Finals.
DIRECTOR OF GOLF
Create and provide oversight of operating budgets for maintaining growth and profitability of golf
operations and golf retail concessions in a high volume and competitive market. Conceive and execute
revenue generation campaigns across all segments. Establish and maintain operational procedures and
controls for managing risk and liability.
Key Contributions:
 Enhance golf experiences for over 95,000 annual rounds yielding revenues in excess of $6
million against expenses of $4.5 million
 Increase retail sales by 10% annually to $1 million while increasing gross profit percentages
by 3% to 45%
 Create and implement strategies for brand recognition, loyalty programs, public relations,
CRM initiatives, and database growth
 Oversee and coordinate tee-sheet maximization, revenue management, and reservations/call
center and lodge/property management systems
 Collaborate with human resource department ensuring golf operations procedures are in
compliance with human resource policies. Assist with creating job definitions,
manager/supervisor placement, facilitating training programs, and cultural development for

3. 50+ staff and professionals
 successfully coordinate and act as key liaison for high-profile events which include: Annual
PGA of America Demo Day (2006-2012), PGA TOUR Q-School Finals (2007, 2010), and Golf
Week Magazine Golf Fest (2006, 2007, 2008, and 2011)
 Manage, organize and enhance guest experience of 150 annual tournament outings
 Facilitate tee sheet inventories maximizing rotation to accommodate greens renovation during
2011 campaign mitigating revenue losses to achieve budgeted goals
SEABROOK ISLAND CLUB (36-HOLES), Charleston, South Carolina 1991 – 2006
DIRECTOR OF GOLF (1998-2006)
HEAD GOLF PROFESSIONAL (1991-1998)
Successfully oversaw and provided leadership for day-to-day golf operations and instructional programs.
Instituted hiring, training, and evaluation practices and procedures for staff of 25 professionals and
personnel. Effectively managed golf inventory and maximized yield to accommodate approximately
30,000 member and guest rounds in addition to approximately 25,000 resort, conference and golf outing
rounds.
Key Contributions:
 Optimize course operations to balance commercial elements while maintaining a strong focus
on private membership comprised of over 1,700 members
 Led, motivated, and trained staff, which resulted in consistently achieving overall golf
operations performance rating of over 98% based on annual membership surveys
 Executive committee resolving critical club operations issues involving member
administration, conference coordination, marketing, human resources, and plant
management
 Awarded Conde’ Naste Traveler Magazine’s Top Five rated golf professional staff (2000)
 Collaborated with local marketing agencies creating literature for programs and events
 Established and maintained relationships with local and state golf associations resulting in
high-profile golf events including the South Carolina Open, Mid-Amateur and Senior
Championship
 Established partnerships with area hotels and rental agencies, capturing rounds and revenue
while effectively enhancing the reputation of the club through joint marketing campaigns
 developed a start-up retail merchandise operation which yielded over $500,000 in annual
revenue while consistently maintaining profit margins of 40% to 50%
 Restructured contracts for golf car rentals, software support and maintenance needs resulting
in reduced excess equipment and lower operating costs

4. INNISBROOK RESORT (63-HOLES), Tarpon Springs, Florida 1990 – 1991
ASSISTANT GOLF PROFESSIONAL
Effectively managed daily operations of Sandpiper Golf Course. Oversaw, scheduled and evaluated a
staff of 10 professionals and personnel. Coordinated golf tournament operations and advance golf
bookings. Directed daily golf clinics and junior golf programs at the famed Innisbrook Golf Institute.
LAKEVIEW MUNICIPAL GOLF COURSE (18-HOLES), MERIDIAN, MISSISSIPPI 1979 – 1990
GOLFER, GOPHER, CART BOY, GRASS MOWER, EVENTUALLY CLASS A PROFESSIONAL STATUS 1990!
EDUCATION / AFFILIATIONS
PROFESSIONAL GOLFERS’ ASSOCIATION OF AMERICA
“Class A” PGA Member
ALEXANDER CITY COMMUNITY COLLEGE, Alabama
Business Administration
ADDITIONAL INFORMATION
Computer Skills
• Golfnet Handicap/Tournament Management
• USGA GHIN and TPP System
• Micros Point of Sale and Back Office Management
• IBS Point of Sale and Back Office Management
• Micros-Fidelio Opera Property Management
• Microsoft Office and Excel Spreadsheets
• Cybergolf Website and Database Management
PROFESSIONAL REFERENCES
Mr. Bruce Gerlander
General Manager: The Canyon Club

5. Albuquerque, NM 87123
505-299-9555
407-766-3896 – cell
BGerlander@gmail.com
Ms. Terri Nobles
Director of Finance: Streamsong Resort
Streamsong, FL 33834
863-428-1000
407-319-1031 - cell
Terri.nobles@streamsongresort.com
Mr. Toby Thornton
GCSAA: Shell Landing Golf Club
Ocean Springs, MS 39564
601-507-4254 - cell
TThornton@shelllanding.com

6. Albuquerque, NM 87123
505-299-9555
407-766-3896 – cell
BGerlander@gmail.com
Ms. Terri Nobles
Director of Finance: Streamsong Resort
Streamsong, FL 33834
863-428-1000
407-319-1031 - cell
Terri.nobles@streamsongresort.com
Mr. Toby Thornton
GCSAA: Shell Landing Golf Club
Ocean Springs, MS 39564
601-507-4254 - cell
TThornton@shelllanding.com