"Every new technology starts by copying the old technology". Bart De Waele gives his personal opinion on the digital trends for 2014.
Every digital device gets a digital interface: UX design will become an even more important skill.
Be prepared to flip your value chain. Think Digital.
29. ‘What we do’ and ‘what we see’ is in 2 different
places.
The metaphor of ‘mouse + pointer’ creates small
brain friction.
We need ‘brain CPU’ just to work with a
desktop.
75. Impact on sales
‣
sales used to be: imbalance in information
‣
customers will be smarter than sales...
‣
what is the role of sales (and marketing)?