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Mobile Day - How to eat an elephant

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Preparing a huge complex website for the mobile era looks like a very tough mission. Bring in legacy applications and hundreds of thousands of active user accounts and it may seem near impossible. You can't just start from scratch. So where to begin? How do you get permission? And how to align with existing IT projects?
Together with a team of specialists, Peter and Bram help VDAB to let it’s website and app evolve into a user-centric, mobile friendly platform. They talk about mobile strategy and design thinking. Expect best practices, pitfalls and interesting insights.

Published in: Marketing
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Mobile Day - How to eat an elephant

  1. 1. VDAB How we’re eating an elephant.
  2. 2. Our elephant
  3. 3. Public employment service of Flanders Jobseekers Working people Employers Partners
  4. 4. Primary focus Find a durable job Jobseekers Working people KPI: customer satisfaction & impact
  5. 5. Digital weapon
  6. 6. Companies Job boards Interim offices others Database (85 000 job offers)
  7. 7. Companies Job boards Interim offices others Database (85 000 job offers) website mobile-only site smartphone app
  8. 8. Companies Job boards Interim offices others Database (85 000 job offers) website mobile-only site smartphone app silo’s. Bad UX guaranteed.
  9. 9. www.vdab.be smartphones: + 500% 1 year (July ’12 – July ’13) Source: Google Analytics
  10. 10. Devices Belgians use to go online (’14) + + + + Source: Consumer Barometer Google (consumerbarometer.com)
  11. 11. Devices Belgians use to go online (’14) + + + + ‘MOBILE’ Source: Consumer Barometer Google (consumerbarometer.com)
  12. 12. Table’s set Battle plan
  13. 13. One website to rule them all + + Responsive
  14. 14. Too complex! Takes way too long! What about new features in the meantime?!
  15. 15. www.vdab.be
  16. 16. www.vdab.be beta ‘find a job’ not responsive responsive
  17. 17. ‘find a job’
  18. 18. beta
  19. 19. www.vdab.be beta ‘find a job’ not responsive responsive
  20. 20. www.vdab.be beta + other part not responsive responsive
  21. 21. www.vdab.be beta + other part not responsive responsive
  22. 22. www.vdab.be not responsive responsive
  23. 23. Let’s eat!
  24. 24. input analyse release Design Build Test
  25. 25. www.vdab.be Beta ‘find a job’ not responsive responsive
  26. 26. www.vdab.be Beta partly responsive
  27. 27. www.vdab.be partly responsive
  28. 28. www.vdab.be fully responsive
  29. 29. Initiating change How to get your organization mobile ready?
  30. 30. Matching Job offers Civilians RefData …
  31. 31. Matching Job offers Civilians Mobile first team RefData …
  32. 32. Matching Job offers Civilians Guidelines RefData …
  33. 33. Q&A
  34. 34. Take aways ‣ Start small. Scale fast. ‣ Involve stakeholders. End users, Business and IT. ‣ Initiate change, don't break!
  35. 35. Feedback welcome! m.vdab.be bram@wijs.be peter@foursevens.be

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