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Saving The World With UX

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Solving world problems with gamification, internet of things, community building & virtual currency.

Published in: Design, Internet

Saving The World With UX

  1. 1. SAVING THE WORLD WITH UX Frederik Goossens @fregoossens
 Alexander Maertens @alexmaertens@vreewijs
  2. 2. digital has already transformed business
  3. 3. ux has a massive impact on behaviour and guides towards conversion
  4. 4. let’s take it one step further
  5. 5. we can influence behaviour and prompt change
  6. 6. UX business society & environment
  7. 7. think humans, not customers
  8. 8. business humans customers society & environment UX
  9. 9. what is our point? UX should / could have more impact
  10. 10. so we looked at some world problems
  11. 11. FAMINE
  12. 12. RACISM
  13. 13. DRUGS
  14. 14. MISBEHAVIOUR
  15. 15. and we looked at some digital solutions
  16. 16. GAMIFICATION VIRTUAL CURRENCIES INTERNET OF THINGS SOCIAL & COMMUNITY
  17. 17. can we create a positive impact?
  18. 18. FAMINE
  19. 19. people love to spend money on farmville all they get in return is virtual
  20. 20. why? it’s addictive urge to grow and progress there’s competition immediate results social aspect
  21. 21. how about donating money?
  22. 22. 1. you donate money 2. you receive a thank you message 3. and we’re done …it’s not the same thank you, come again!
  23. 23. FAMINEVILLE?
  24. 24. if this is our human nature. why not?
  25. 25. RACISM
  26. 26. ignorance bad experiences i’m not a racist, but …
  27. 27. ignorance bad experiences i’m not a racist, but … good experiences understanding no buts!
  28. 28. how do we bridge this gap?
  29. 29. Meet Garry
  30. 30. Garry doesn’t like Belgians
  31. 31. Garry doesn’t like Belgians booked a trip to Bruges
  32. 32. …and likes to eat waffles Garry doesn’t like Belgians
  33. 33. …and listens to Stromae Garry doesn’t like Belgians
  34. 34. Garry is confused
  35. 35. CULTURAL ADVISOR experience abroad at home
  36. 36. moving away from forcing tolerance triggering organic appreciation
  37. 37. DRUGS
  38. 38. why quit drugs? goals incentives breaking routines social pressure money
  39. 39. not because it’s illegal
  40. 40. and substitutes don’t work
  41. 41. focus on hope and change track progression achieve goals just like a diet program
  42. 42. DETERMINATION PACKAGE (name pending)
  43. 43. Internet of Things connected to your sponsor sensors to check up on you
  44. 44. MISBEHAVIOUR
  45. 45. let’s vanquish evil theft bullying selfishness agression …
  46. 46. KARMA AS CURRENCY
  47. 47. + karma for good - karma for bad
  48. 48. why karma currency?
  49. 49. store deals proof for employer atone for mistakes criminal record context admissions
  50. 50. minimum level for public office WARNING:
 we might run out of politicians
  51. 51. karma conclusion
  52. 52. it all starts & ends with human behaviour racism: - karma combat famine: + karma rehab: + karma
  53. 53. design for humans instead of customers… key takeaway
  54. 54. on a final note
  55. 55. SAVING THE WORLD WITH UX Frederik Goossens @fregoossens
 Alexander Maertens @alexmaertens@vreewijs

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