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SAVING THE
WORLD WITH UX
Frederik Goossens @fregoossens

Alexander Maertens @alexmaertens@vreewijs
digital has already transformed business
ux has a massive impact on behaviour
and guides towards conversion
let’s take it one step further
we can influence behaviour and prompt change
UX
business
society
& environment
think humans, not customers
business
humans
customers
society
& environment
UX
what is our point?
UX should / could have more impact
so we looked at some world problems
FAMINE
RACISM
DRUGS
MISBEHAVIOUR
and we looked at some digital
solutions
GAMIFICATION
VIRTUAL
CURRENCIES
INTERNET
OF THINGS
SOCIAL &
COMMUNITY
can we create a positive impact?
FAMINE
people love to spend money on farmville
all they get in return is virtual
why?
it’s addictive
urge to grow and progress
there’s competition
immediate results
social aspect
how about donating money?
1. you donate money
2. you receive a thank you message
3. and we’re done
…it’s not the same
thank you, come
again!
FAMINEVILLE?
if this is our human nature. why not?
RACISM
ignorance
bad experiences
i’m not a racist, but …
ignorance
bad experiences
i’m not a racist, but …
good experiences
understanding
no buts!
how do we bridge this gap?
Meet Garry
Garry doesn’t like Belgians
Garry doesn’t like Belgians
booked a trip to Bruges
…and likes to eat waffles
Garry doesn’t like Belgians
…and listens to Stromae
Garry doesn’t like Belgians
Garry is confused
CULTURAL ADVISOR
experience abroad at home
moving away from forcing tolerance
triggering organic appreciation
DRUGS
why quit drugs?
goals
incentives
breaking routines
social pressure
money
not because it’s illegal
and substitutes don’t work
focus on hope and change
track progression
achieve goals
just like a diet program
DETERMINATION PACKAGE
(name pending)
Internet of Things
connected to your sponsor
sensors to check up on you
MISBEHAVIOUR
let’s vanquish evil
theft
bullying
selfishness
agression
…
KARMA AS CURRENCY
+ karma for good
- karma for bad
why karma currency?
store deals
proof for employer
atone for mistakes
criminal record context
admissions
minimum level for public office
WARNING:

we might run out of politicians
karma conclusion
it all starts & ends with human behaviour
racism: - karma
combat famine: + karma
rehab: + karma
design for humans instead of customers…
key takeaway
on a final note
SAVING THE
WORLD WITH UX
Frederik Goossens @fregoossens

Alexander Maertens @alexmaertens@vreewijs
Saving The World With UX
Saving The World With UX
Saving The World With UX
Saving The World With UX
Saving The World With UX
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Saving The World With UX

  1. 1. SAVING THE WORLD WITH UX Frederik Goossens @fregoossens
 Alexander Maertens @alexmaertens@vreewijs
  2. 2. digital has already transformed business
  3. 3. ux has a massive impact on behaviour and guides towards conversion
  4. 4. let’s take it one step further
  5. 5. we can influence behaviour and prompt change
  6. 6. UX business society & environment
  7. 7. think humans, not customers
  8. 8. business humans customers society & environment UX
  9. 9. what is our point? UX should / could have more impact
  10. 10. so we looked at some world problems
  11. 11. FAMINE
  12. 12. RACISM
  13. 13. DRUGS
  14. 14. MISBEHAVIOUR
  15. 15. and we looked at some digital solutions
  16. 16. GAMIFICATION VIRTUAL CURRENCIES INTERNET OF THINGS SOCIAL & COMMUNITY
  17. 17. can we create a positive impact?
  18. 18. FAMINE
  19. 19. people love to spend money on farmville all they get in return is virtual
  20. 20. why? it’s addictive urge to grow and progress there’s competition immediate results social aspect
  21. 21. how about donating money?
  22. 22. 1. you donate money 2. you receive a thank you message 3. and we’re done …it’s not the same thank you, come again!
  23. 23. FAMINEVILLE?
  24. 24. if this is our human nature. why not?
  25. 25. RACISM
  26. 26. ignorance bad experiences i’m not a racist, but …
  27. 27. ignorance bad experiences i’m not a racist, but … good experiences understanding no buts!
  28. 28. how do we bridge this gap?
  29. 29. Meet Garry
  30. 30. Garry doesn’t like Belgians
  31. 31. Garry doesn’t like Belgians booked a trip to Bruges
  32. 32. …and likes to eat waffles Garry doesn’t like Belgians
  33. 33. …and listens to Stromae Garry doesn’t like Belgians
  34. 34. Garry is confused
  35. 35. CULTURAL ADVISOR experience abroad at home
  36. 36. moving away from forcing tolerance triggering organic appreciation
  37. 37. DRUGS
  38. 38. why quit drugs? goals incentives breaking routines social pressure money
  39. 39. not because it’s illegal
  40. 40. and substitutes don’t work
  41. 41. focus on hope and change track progression achieve goals just like a diet program
  42. 42. DETERMINATION PACKAGE (name pending)
  43. 43. Internet of Things connected to your sponsor sensors to check up on you
  44. 44. MISBEHAVIOUR
  45. 45. let’s vanquish evil theft bullying selfishness agression …
  46. 46. KARMA AS CURRENCY
  47. 47. + karma for good - karma for bad
  48. 48. why karma currency?
  49. 49. store deals proof for employer atone for mistakes criminal record context admissions
  50. 50. minimum level for public office WARNING:
 we might run out of politicians
  51. 51. karma conclusion
  52. 52. it all starts & ends with human behaviour racism: - karma combat famine: + karma rehab: + karma
  53. 53. design for humans instead of customers… key takeaway
  54. 54. on a final note
  55. 55. SAVING THE WORLD WITH UX Frederik Goossens @fregoossens
 Alexander Maertens @alexmaertens@vreewijs
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Solving world problems with gamification, internet of things, community building & virtual currency.

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