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The MysteriousDisappearanceof the Button
Good afternoon.My name is Bart.
This is my daughterMerel (I have 3 kids).
I’m passionateabout coffee.
I’m passionate aboutI live and workin Ghent.
I work at digital agency Wijs (ex Netlash-bSeen).
Part of Heaven Can Wait ecosystem.
You can find me onTwitter: @netlash
http://slideshare.net/netlash
The MysteriousDisappearanceof the ButtonAbout the future of UX design.Multi-Mania, 13/5/2013
A quietrevolution.
‣ communications (chat, mail, skype, blog, twitter)‣ media (music, video, news)‣ technology‣ ...Massive shift from analog ...
We’re only halfway.
When you say‘camera’...
... do you think‘analog’ or ‘digital’ ?
Buttons evolvefrom ‘physical’
Buttons evolvefrom ‘physical’to ‘digital’.
Our cars will be next.
Even the washingmachines gettouchscreens.
Smartphone controlled toilet.Of course, youcan push thistoo far...
If everything becomes digital, and every device gets adigital interface:UX design will become an even more importantskill....
A quietrevolution.
“Every new technology starts by copyingthe old technology.”
First tv-shows weretheatre plays with acamera pointed at them.
Until this.
At first, we need the language of the oldtechnology to understand the new technology.We create metaphors.
450“horsepower”
- desktop- folders- files- trash- ...
Until this.
Why is the iPad ‘intuitive’?
locus ofcontrollocus ofattention
‘What we do’ and ‘what we see’ is in 2 differentplaces.The metaphor of ‘mouse + pointer’ creates smallbrain friction.We nee...
locus ofcontrollocus ofattention
Tablets with touchscreens remove themetaphor.They remove the ‘brain friction’, and thus feelmore intuitive.
UX design is coming of age.It is finding its own language. It is removing themetaphors.
‣ physical buttons -> digital buttons‣ 3d-effects, bevels, drop shadows‣ skeuomorphismStep 1: copy
Copy physicalbuttons todigital buttons.
‣ metro style‣ Pinterest‣ ...Step 2: the visual web
Yes, I know. It’s a bit of a fad.But it’s also a sign that UX design is losing themetaphors, and accepting its own languag...
Buttons are being replaced by gestures.Step 3: gestures
Step 3: gestures
Boldly going where no man has gone before?Step 4: what’s next?
Moving into science-fiction teritory now...
“The action is the button.”
Shazam
Wii
Bump
Moves app
Parrot headphones
Google Glass
Memoto
Camera reads emotion.
‣ location based -> geofences‣ movement‣ sensor (heart rate, pulse...)‣ context based (calendar + traffic: Google Now)Contex...
UX design is coming of age.UX design will be about using the context todefine actions.
Move away from the metaphor.
Move away from the metaphor.Start using contextual input to remove the button.
Expect:more profound change.
Not just a faster horse...
‣ not just extra channels‣ not just ‘better marketing’‣ profound societal changesProfound changes
Be prepared to flip your value chain.Think digital.
Questions?
Wijs bvbaVoorhavenlaan 31/39000 GENT09 335 22 8009 330 09 83http://wijs.beinfo@wijs.beBE 0473.071.275
The Mysterious Disappearance of the Button
The Mysterious Disappearance of the Button
The Mysterious Disappearance of the Button
The Mysterious Disappearance of the Button
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The Mysterious Disappearance of the Button

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About the future of UX design.

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The Mysterious Disappearance of the Button

  1. The MysteriousDisappearanceof the Button
  2. Good afternoon.My name is Bart.
  3. This is my daughterMerel (I have 3 kids).
  4. I’m passionateabout coffee.
  5. I’m passionate aboutI live and workin Ghent.
  6. I work at digital agency Wijs (ex Netlash-bSeen).
  7. Part of Heaven Can Wait ecosystem.
  8. You can find me onTwitter: @netlash
  9. http://slideshare.net/netlash
  10. The MysteriousDisappearanceof the ButtonAbout the future of UX design.Multi-Mania, 13/5/2013
  11. A quietrevolution.
  12. ‣ communications (chat, mail, skype, blog, twitter)‣ media (music, video, news)‣ technology‣ ...Massive shift from analog to digital
  13. We’re only halfway.
  14. When you say‘camera’...
  15. ... do you think‘analog’ or ‘digital’ ?
  16. Buttons evolvefrom ‘physical’
  17. Buttons evolvefrom ‘physical’to ‘digital’.
  18. Our cars will be next.
  19. Even the washingmachines gettouchscreens.
  20. Smartphone controlled toilet.Of course, youcan push thistoo far...
  21. If everything becomes digital, and every device gets adigital interface:UX design will become an even more importantskill.UX Design
  22. A quietrevolution.
  23. “Every new technology starts by copyingthe old technology.”
  24. First tv-shows weretheatre plays with acamera pointed at them.
  25. Until this.
  26. At first, we need the language of the oldtechnology to understand the new technology.We create metaphors.
  27. 450“horsepower”
  28. - desktop- folders- files- trash- ...
  29. Until this.
  30. Why is the iPad ‘intuitive’?
  31. locus ofcontrollocus ofattention
  32. ‘What we do’ and ‘what we see’ is in 2 differentplaces.The metaphor of ‘mouse + pointer’ creates smallbrain friction.We need ‘brain CPU’ just to work with adesktop.
  33. locus ofcontrollocus ofattention
  34. Tablets with touchscreens remove themetaphor.They remove the ‘brain friction’, and thus feelmore intuitive.
  35. UX design is coming of age.It is finding its own language. It is removing themetaphors.
  36. ‣ physical buttons -> digital buttons‣ 3d-effects, bevels, drop shadows‣ skeuomorphismStep 1: copy
  37. Copy physicalbuttons todigital buttons.
  38. ‣ metro style‣ Pinterest‣ ...Step 2: the visual web
  39. Yes, I know. It’s a bit of a fad.But it’s also a sign that UX design is losing themetaphors, and accepting its own language.(The screen is flat. Accept it.)Step 2: flat webdesign
  40. Buttons are being replaced by gestures.Step 3: gestures
  41. Step 3: gestures
  42. Boldly going where no man has gone before?Step 4: what’s next?
  43. Moving into science-fiction teritory now...
  44. “The action is the button.”
  45. Shazam
  46. Wii
  47. Bump
  48. Moves app
  49. Parrot headphones
  50. Google Glass
  51. Memoto
  52. Camera reads emotion.
  53. ‣ location based -> geofences‣ movement‣ sensor (heart rate, pulse...)‣ context based (calendar + traffic: Google Now)Context-aware devices.The action is the button
  54. UX design is coming of age.UX design will be about using the context todefine actions.
  55. Move away from the metaphor.
  56. Move away from the metaphor.Start using contextual input to remove the button.
  57. Expect:more profound change.
  58. Not just a faster horse...
  59. ‣ not just extra channels‣ not just ‘better marketing’‣ profound societal changesProfound changes
  60. Be prepared to flip your value chain.Think digital.
  61. Questions?
  62. Wijs bvbaVoorhavenlaan 31/39000 GENT09 335 22 8009 330 09 83http://wijs.beinfo@wijs.beBE 0473.071.275

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