My Brand as a dance instructor. Project for Full Sail

1. PERSONAL BRAND EXPLORATION
Wes Rogers
Project & Portfolio I: Week 1
Nov 25, 2022

2. I believe dancing will make the world a better place and anybody can dance. My focuses
is on making the learning process easy, interactive, fun and before you know it you will be
dancing. I have been blessed to have instruction from some of the World’s top Dancers.
These dances include West Coast Swing, Argentina Tango, and American Smooth &
Rhythm (Ballroom). Discovering how each student learns and then teaching to that
student learning style to make the most out of each lesson one of my personal goals. I am
continually learning and growing in my own dancing to
fi
nd new ways to inspire and
encourage my students. Always striving to share the worldwide community of dancers,
which brings joy, energy, con
fi
dence, and a more ful
fi
lled life.
IDENTITY
Picture of You Goes
Here

3. PROFESSION
Potential Job Titles:
• Dancer
• Choreographer
• Self Enrichment/Life Coach
BRAND ARCHETYPE - Guy/Girl Next
Door
Dance Instructor for Self Enrichment Teacher
Picture Relevant to
Your Industry Goes
Here

4. Those looking for a more ful
fi
lled life.
TARGET AUDIENCE
Alex Olivares
Outreach Plan:
• Enter Students in his Showcase
• Email and text
• Contact by end of month
PROFILE
PICTURE
Adult Programs Director at Paci
fi
c
Ballroom
Steven
Outreach Plan:
• Find contact and look for class video.
• Email through website
• Reach out by end of December
PROFILE
PICTURE
Salsa Teacher at Tacoma Dance
Studio
Leah Keogh Outreach Plan:
• Set up a plan to do joint business venture
• Call and text her
• Look at making contact
fi
rst of the year.
PROFILE
PICTURE
Self Employed

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Get Content
fi
lmed and posted.
‣Make 1 content
fi
lm per week until I have 50 videos
Mid Term: (2024)
• Social Dance & Private Lessons built up
‣This time next year Monthly social dance having 40
regular attendees and teaching 15 Private lessons per
week.
Long Term: 5 years out
• Develop a Life Enrichment Brand through Dance
‣In 5 years have big enough brand that it creates
enough passive income to sustain itself.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Training in Dances Teaching
SOFT
HARD
Novice / Adept / Expert
Ability to Connect with People
Public Speaking Novice / Adept / Expert
Teaching
Dance Ability
SOFT
HARD
Ability
fi
nd the needs of the client Novice / Adept / Expert
Business Operations
Costumer Relations Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert

7. I help people looking to improve their life
experiences, building con
fi
dence and community
through learning how to dance.
PROMISE

8. CREDENTIALS
Work Experience:
• Navy Police,
• Teaching dance for over 10 years
• Owner of Dance Studio for 15 years
Education:
• Graph Art and Game Design - IADT
• Digital Marketing, Full Sail University (Exp. 2024)
Awards:
• Eagle Scout
• Military Service
• 1st & 2nd placements for most of my students
• Coaching from some worlds highest ranked Dancers

9. COMPETITION
Natasha Thayer
Industry Experience:
• Industry experience goes here
Education:
• One one of States top Dance Professional
Leadership Experience:
• Studio Owner
Skills and Pro
fi
ciencies:
• Highly trained in American Rhythm and Smooth styles of
Ballroom Dancing
• Top Ranked Professional Dancer
• 30 years as Dance Professional
Overall Online Presence:
• Top ranked in such when looking for local dance venue. Well
meta tagged pictures. One of the top reconized studios in the
area. Links to many other sites and well optimized for be content
• Grade: Superior
Wes Rogers
Industry Experience:
• Dance Studio Owner 15 years
• Dance Instructor 10 years
Education:
• Trained with some of the world top competitive dancers
• Ongoing training in Teaching styles
• Competed and trained in 25 di
ff
erent partner dance styles
Leadership Experience:
• Owner of Dance Studio
• Military Experience
• Business District Board Member
• Eagle Scout
Skills and Pro
fi
ciencies:
• Social Dancing
• Large Group and private lesson teaching
• Both Front of house and back of house operational skills for a
small business.
Overall Online Presence:
• Online presence is miminul. Some Facebook and Insta and
website. However not optimized
• Grade: Poor,

10. COMPETITION
Max Lo Presti
Noteworthy Experience:
• Musicality
• Been teaching out of Studio in Seattle
Wes Rogers
HEADSHOT
Industry Experience:
• Dance for 10 years
Education:
• Education experience goes here
Skills and Pro
fi
ciencies:
• Bachata Dancer
•
Overall Online Presence:
• Pulls up on Insta and has lots of good posts. Listed as Instructor
at popular studio in Seattle.
• Grade: Average
Industry Experience:
• Dance Studio Owner 15 years
• Dance Instructor 10 years
Education:
• Trained with some of the world top competitive dancers
• Ongoing training in Teaching styles
• Competed and trained in 25 di
ff
erent partner dance styles
Leadership Experience:
• Owner of Dance Studio
• Military Experience
• Business District Board Member
• Eagle Scout
Skills and Pro
fi
ciencies:
• Social Dancing
• Large Group and private lesson teaching
• Both Front of house and back of house operational skills for a
small business.
Overall Online Presence:
• Online presence is miminul. Some Facebook and Insta and
website. However not optimized
• Grade: Poor,

11. BRAND POSITION
For those starting an new chapeter in life. That are looking
to lean a new skill and grow social connections, I provide
system byond just dance lessons to better enrich one’s
quality of life. Most adults that are learning to dance and
looking to
fi
nd new experiences and challenges to help
themselves to grow in new chapter of life.
“THE NEXT CHAPTER”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Seattle Dance Sport Competition
‣ OCT 2023 | Seattle WA
• Latin Fest
‣ NOV 2023 | Seattle WA
• Paci
fi
c Ballroom Adult Showcase
‣ Dec 16 2022 | Auburn WA
Digital Marketing
• Primary Content: Dance patters training for website and YouTube. With
the Guy/Girl Next door archetype videos on how to become better at
social interactions on and o
ff
he dance
fl
oor.
• Primary Tools: Create videos that can be published across main social
networks and linking to website.
• Website: Will use website to build both local and abroad awareness.
Creating self development resources and tool for clients to become better
dancer and live a more ful
fi
lled life.
Picture of You Goes
Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Tango/Dance Business Owner end of 1Q 2023
• Online Content Creator end of 2Q 2024
Formal Education
• Digital Marketing BA 2024
• Digital Marketing MA 2025
Technical Skills
• Training in Argentine Tango , Ongoing
• Training in Salsa, Bachata,West Coast Swing , Ongoing
• YouTube Filming & Editing end of 1Q 2023
• Build Better Social Media Marketing end of 2Q 2023
Soft Skills
• Bookkeeping and Tax set up end of 1Q 2023
• Social Media Streamline end of 1Q 2023
• Public Speaking Improvement end of 2Q 2024
• Local Networking 4 end of Q 2023

14. Wes Rogers
You know how people need connection
and the feeling of belonging? I help people
live a better happier more ful
fi
lled life through dancing. You can
see that joy on all the smiling faces at a social dance.
“

15. REFERENCES
25-3021.00 - Self-Enrichment Education Teachers. (n.d.).
Www.onetonline.org. https://www.onetonline.org/link/
summary/25-3021.00
27-2031.00 - Dancers. (2018). Onetonline.org. https://
www.onetonline.org/link/summary/27-2031.00
Booth, R. (n.d.). Seattle Dance Comp. Summit Dancesport.
https://summitdancesport.com
Margarita Kashkuli | Sensual Bachata | Instructors | Salsa Con
Todo. (n.d.). Salsacontodo. Retrieved November 27,
2022, from https://www.salsacontodo.com/copy-of-kayla-
dumo
Pacific Ballroom Dance. (n.d.). Pacific Ballroom Dance. https://
pacificballroom.org
Putnam, K. (n.d.). Girl/Guy Next Door Brand Archetype - Kaye
Putnam | Psychology Brand Strategy. Kaye Putnam |
Psychology Driven Brand Strategist. https://
www.kayeputnam.com/brand-archetype-everyman/
Thayer, N. (n.d.). Coaches | Studio 6 Ballroom Event Hall &
Studios. Studio 6 Ballroom. Retrieved November 27,
2022, from https://studio6ballroom.com/coaches/
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