G A M I F
I C AT I O N F O R L & D C C C E P R E S E N TA T I O N

@ M R FA C
E P L A N T A D A M C L A R E M . E D

T H E 2 1
S T C E N T U RY I S P L AY • What is a game? • What can and can’t games do? • How does one incorporate games? • What makes this a good idea?

N O T G A
M E T H E O RY What is a game?

G A M E S
: • Are systems • Require players • Have varying levels of complexity • Can be anywhere

O U T S I
D E R E Q U I R E S P L AY E R S

TA B L E T
O P VA RY I N G C O M P L E X I T Y

D I G I TA
L G A M E S A R E S Y S T E M S

A L M O S
T A N Y T H I N G What can games do?

G A M E S
C A N ’ T: • Change people’s thinking on their own • Be a complete solution • Be forced on people!

G A M E S
C A N : • Communicate ideas and values • Reflect axioms in communities • Change how people think • Expose people to new scenarios • More!

B E C A R
E F U L Incorporating Games

P L AY I N
G G A M E S • Serious games, simulations, etc. • Can be a standalone training exercise • You know this

D O N O T
U S E T H E G A M I F I C AT I O N F O R C E • Don’t expect more from people • Add a layer without changing workflow • Effectiveness comes from coaching • Extrinsic motivation works 50% of the time

S E A M L
E S S • Fit into existing workflows • Use passive data collection • Make it granular • Make it large • Everyone has the same goals with the same difficulty

H AV E F U
N !

B E C A U
S E Y O U C A N ! Why do any of this?

• Provide realtime feedback •
Monitor and track progress & evaluate employees • Omnipresence of technology • Push boundaries in a safe way • Adapt or die

T H E 2 1
S T C E N T U RY I S P L AY

Q U E S T
I O N S ? Thanks!

@MrFacePlant Adam@WeroCreative.com RealityIsAGame.com A D
A M C L A R E M . E D