Gamification involves applying game elements like points, levels, and competition to non-game contexts to motivate and engage users. It can be used in education, learning, marketing, and more. Serious games are designed for purposes beyond entertainment, using game mechanics to enhance motivation for complex or boring tasks. Gamification concepts include core missions, feedback loops, individual challenges, collaboration, and intrinsic and extrinsic rewards. While gamification can increase engagement, it also raises issues around potential misuse and how it impacts behavior.

1. GAMIFICATION
Part Won
Wired Women Apr ‘19

2. GAMIFICATION: The application of typical
elements of game playing (e.g. point scoring,
competition with others, rules of play) to other
areas of activity
• Education
• Learning & Development
• Marketing
• …more
VIDEO GAMES
GAMIFICATION
“SERIOUS GAMES”
Designed for a purpose beyond entertainment.
• Using motivation levers of game design
• Competition, curiosity, collaboration, individual
challenge
• Game media through physical representation or video
games, with avatars & 3D immersion
• Enhance motivation engaging in complex/boring tasks.
• Games for Change (also known as G4C) is a movement
& practice dedicated to using digital games for social
change. It is also a sub-genre of Serious Games
2D games 3D games
• Tower Defense
• RPG (role playing games)
• Strategy
• Platform
• Puzzle
• Card
• First Person Shooter
• World Building
• Adventure
• Combinations of above..

3. Shadow of The Tomb Raider The Price of
Survival Video: youtube.com/watch?v=

4. GAMIFICATION & GAME DESIGN WORDS:
• Mission
• Quest
• Narrative
• Outcomes
• Loop
• Avatar
• Badges
• Points, Level-Up
GAMIFICATION & GAME DESIGN CONCEPTS:
• Core Mission
• Outcomes
• Feedback Loop
• Choice (empowerment, ownership)
• Individual Challenge
• Teamwork, Collaboration, “guild”
• Social Aspect
• Competition, Rivalry
• Extrinsic Rewards
• Intrinsic Rewards
• Habit-Reinforcing
• Gaming Literacy
White Hat or Black Hat?
Gamification to Get Stronger: for Good or Evil
venturebeat.com/2019/01/17/gamification-is-going-
to-get-stronger-but-for-good-or-evil/
China: Sesame Credit
independent.co.uk/china-has-made-obedience-to-
the-state-a-game-a6783841.html
medium.com//we-the-data-an-inside-look-at-chinas-
social-credit-system-b1a6152d4907
Poor Execution or Misuse In Canada
Examples?

5. Extracting the Best from Games & Game Design
• Media: Art and Music
• Fun
• Engagement
• Interactivity
• Intrinsic Reward
Gamification & Game Design Successes
• Earth Rangers: Join our team of heroes to save animals and
protect the environment
• earthrangers.com/
• 5 Ways to Gamify Your Classroom
• iste.org/5-ways-to-gamify-your-classroom
• Top 5 Examples of Brilliant Gamification Use Cases
• doriadar.comtop-5-examples-of-brilliant-gamification/
• Serious Play Awards (2018)
• seriousplayconf.com/2018-award-winners/#
• Gamification at Amazon & Research with Chuck Sigmond
• professorgame.com/podcast/075
• Q-Neuro: 2 of ipad Apps, Neuro Racer & Quiz Scene allow
users to “gamify learning” incorporating their own unique
learning material
• qneuro.com/apps/
• Neuroscape at UCSF researches, develops functional brain-
changing games
• neuroscape.ucsf.edu/technology/
• Akili is developing the games that treat for market e.g. ADHD
• akiliinteractive.com/
• Games for Change
• gamesforchange.org/games/
Commercial Video Games with Benefits
• 3D games demanding MSR (mental spatial rotation)
• Examples Mario 64, Ratchet & Clank, 3D Tetris, 3D high
resolution driving games
• Social adventure games e.g. World of Warcraft League of Legends
• Innovation challenges like Minecraft and SimCity
• Movement-Related like Disney Fantasia Music Evolved etc.
• Adventure games with rich complex content e.g. Assassin’s Creed
series (now producing “tours” of their environments.
• Assassin’s Creed Origins Discovery Tour youtu.be/_assassinscreed
Reviewers and game critics are online. Games sufficiently
challenging with rich content and spatial demands may be beneficial

6. • Adventure games with rich complex content e.g.
Assassin’s Creed series (now producing “tours” of
their environments.
• Assassin’s Creed Origins Discovery Tour Video
youtu.be/_assassinscreed

7. Links Worth Following………….
• Jane McGonigal janemcgonigal.com/meet-me/
• In the Future Senior Citizens Will Play Video Games all Day medium.com/in-the-future-senior-citizens-will-play-video-games-all-day
• Can a Neuroscience Video Game Treat ADHD? edsurge.com/can-a-neuroscience-video-game-treat-adhd
• Teaching with Dungeons & Dragons teachingwithdnd.com/
• This is Your Brain on Video Games qz.com/this-is-your-brain-on-video-games/
• Playing Video Games is Good for Your Brain, Here’s How universal-sci.com/playing-video-games-is-good-for-your-brain-heres-how
• Gamification Trends for 2019-Making Room for Gamification Elements in Politics forbes.com/gamification-trends-for-2019-
• Braingle: Brainteasers, Riddles, Trivia, Games & More braingle.com/
• Some Video Games are Good for Older Adults Brains sciencedaily.com/somevideo
Extra Videos For Those Interested in Video Games
What Makes a Good 3D Platformer? (addresses the
question arising from research where Super Mario64 was
used) youtu.be/whatmakes
Testing Gamer vs NonGamer Brains: How Do Video
Games Affect You? https://youtu.be/testing