Mobile and Online Marketing Presentation

1. Mobile, online marketing
Presented by 18221554-001
18221554-012
18221554-029
18221554-039

2. Online Marketing
Online marketing is
a set of tools and
methodologies used
for promoting
products and
services through the
internet

3. Online Marketing
Online marketing is marketing via the Internet using
company Web sites, online ads and promotions, e-
mail, online video, and blogs.
Marketing Web sites engage consumers to move them
closer to a direct purchase or other marketing
outcome.
Branded community Web sites present brand content
that engages consumers and creates customer
community around a brand.

4. Online Marketing
Online advertising is advertising that appears while
consumers are browsing online and includes
display ads, search-related ads, online
classifieds, and other forms.
E-mail marketing involves sending highly targeted,
highly personalized, relationship-building
marketing messages via e-mail.
Spam is unsolicited, unwanted commercial e-mail
messages.

5. Online Marketing
Viral marketing is the digital version of word-of-
mouth marketing: videos, ads, and other
marketing content that is so infectious that
customers will seek it out or pass it along to
friends.
Online video marketing involves posting digital
video content on brand Web sites or social media
sites such as YouTube, Facebook, and others.

6. Benefits
• Get online exposure
• Showcase your brand
• Attract more customers
• Rank higher
• Inexpensive & time effective
• Advertising to target customers

7. Difference

8. Mobile marketing
Definition:-
Mobile marketing is a
multi-channel, digital
marketing strategy aimed
at reaching a target
audience on their
smartphones, tablets,
and/or other mobile
devices, via websites,
email, SMS and MMS,
social media, and apps.

9. Channels of mobile marketing
• Mobile Marketing through SMS
• Mobile Marketing through MMS
• Push Notifications
• In-game mobile marketing
• App-based marketing

10. SMS Marketing (Short message
service):-
SMS marketing, also
known as text message
marketing, is a method by
which businesses and
organizations send out
specials, coupons,
promotions, alerts, and
more via highly targeted,
permission-based, opt-in
text messages.

11. MMS Marketing (multimedia
messaging service):-
MMS marketing is a method
of mobile advertising that
uses MMS to send enhanced
text messages. It's the
smarter, stronger, splashier
cousin of SMS marketing.
With MMS, you can add all
kinds of rich media right
inside your messages,
including images, gifs,
videos, and audio files.

12. Push notifications
Push notifications are
messages that come from
your mobile app and
appear on a user’s lock
screen. When swiped
through, the user is
directed to a specific
screen in your app.

13. In-game mobile marketing
• In-game mobile
marketing refers to
mobile ads that appear
within mobile games,
like in the example
below. In-game ads can
appear as banner pop-
ups, full-page image ads
or even video ads that
appear between loading
screens.

14. App-based marketing:
This is mobile advertising
involving mobile apps.
While 80% of mobile time is
spent engaged with apps,
you don’t have to create an
app yourself to get in on the
action. Services
like Google help advertisers
create mobile ads that appear
within third-party mobile
apps.
Like : Facebook, instagram
etc.

15. Advantages of Mobile Marketing
• Easy access
• Location and personalization
• Viral potential
• Instant transactions
• Cost effectiveness

16. Disadvantages of Mobile Marketing
• Little room for errors up front
• Potential for bad user experiences
• Possible navigation issues
• User costs