for the students of RATM B.ECOM department mathura uttar pradesh INDIA

2.  The concept of e-commerce is all about using
the internet to do business better & faster

3.  ATM (only one
watchman can
handle the business).
 Selling/ buying
physical goods using
websites e.g. flowers,
magazines,
electronic items.
 Reserving a hotel
room over internet.
 E-commerce sites like
Amazon, eBay etc

4. E-Commerce Marketing Co-ordinator
Rich Content Developer
Web Designer
E-commerce Project Manager
C# Developer
Market research analyst
Digital marketer

6. Digital Marketing Is The Use Of The Internet, Mobile
Devices, Social Media, Search Engines, And
Other Channels To Reach Consumers

11. Search Engine Optimization
 Search Engine Marketing
 Social Media Marketing
Content Marketing
 Affiliate Marketing
 Email Marketing
 Video Marketing
 Mobile Marketing

12.  Search engine
optimization is the
process of improving
the quality and
quantity of website
traffic to a website or a
web page from search
engines.
 SEO targets unpaid
traffic rather than
direct traffic or paid
traffic.
 Search Engine Marketer
 Business Marketing
Consultant
 SEO Manager

13.  The Practice Of
Marketing A Business
Using Paid
AdvertisementsThat
Appear On Search
Engine Results Pages
 The Process Of Gaining
Traffic AndVisibility
From Search
EnginesThrough Both
Paid And Unpaid Efforts
 freelance consultant
 Public Relations

15.  Social media marketing is
the use of social
media platforms and
websites to promote a
product or service
 Social media has a benefit
over traditional media
because it can get your
brand in front of people
much more quickly and
easily
 Social Media
Marketing Manager
 Paid Marketing Specialist

19.  AType Of MarketingThat
InvolvesThe Creation And
Sharing Of Online Material
(Such AsVideos, Blogs, And
Social Media Posts) That
Does Not Explicitly Promote A
Brand But Is IntendedTo
Stimulate Interest In Its
Products Or Services.
 Content marketer

23.  Affiliate marketing is the
process of earning a
commission by promoting
other people's (or
company's) products.You
find a product you like,
promote it to others and
earn a piece of the profit
for each sale that you make
 Affiliate
marketing
can be
a career and
become a full-
time income for
you when
treating it as a
business.

26.  Email marketing is a form of
direct marketing that uses email to
promote your business's products
or services. It can help make your
customers aware of your latest
items
 the act of targeting consumers with
a commercial message through
email with the goal of driving sales,
increasing customer loyalty, or
communicating important
 CRM Manager
 Email marketer

28.  Video marketing is
using videos to promote
and market your product or
service, increase
engagement on your digital
and social channels,
educate your consumers
and customers, and reach
your audience with a new
medium
 Freelancer

30.  Mobile marketing is any
advertising activity that
promotes products and
services via mobile devices,
such as tablets and
smartphones.
 Mobile marketing makes
use of features of
modern mobile technology,
including location services
 What AreThe Different
Types of Mobile
Marketing?
 Mobile Apps.
 Mobile Push
Notifications.
 Mobile Games.
 Mobile-First Ad
Strategies.
 QR Code Marketing.
 SMS Marketing.

32.  THE CAMPAIGN: This Dominos app is
essentially a pizza creation game that allows
participants the opportunity to order the
exact pizza they create in the game.
 THE RESULTS: 53% of digital sales through
the app, 50% cost reduction in cost per click,
created 3 times more mobile users, 63%
overall increase in sales.

34. Varsha sharma
Faculty at RATM

35.  https://www.dopetech.co.in/2019/09/Basics-
of-Digital-Marketing.html
 https://www.sidnova.com/advantages-and-
disadvantages-of-digital-marketing/
 https://www.pattronize.com/blog/role-of-
digital-marketing-in-modern-world/
 https://blog.hubspot.com/marketing/social-
media-marketing