Marketing on net_and_mobile


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Marketing on net_and_mobile

  1. 1. Marketing on the Net and Mobile
  2. 2. What is Internet Marketing?  Internet Marketing refers to the marketing of products and services via the Internet.  It is also known by other synonyms, including e-marketing, web marketing, online marketing and search marketing. Internet marketing is the procedure of growing, building, as well as promoting a business by any or all forms of online activity like websites, blogs, email marketing, article marketing, and online advertising.
  3. 3. Types of Internet Marketing  Search Engine Optimization(SEO)  Social Media Marketing  Pay Per Click Advertising  Public relations  E-mail Marketing  Networking  Paid advertising
  4. 4. Types of Internet Marketing continue...  Search Engine Optimization(SEO):Search Engine Optimization or SEO is establishing an online presence for websites. Optimizing a website to be more easily found by prospective clients is an essential part of inbound marketing to attract business  Social Media Marketing:The use of social media services to garner attention and website traffic is gaining just as much popularity as the networks themselves.  Pay Per Click Advertising:Pay per Click or PPC for short, is an advertising system in which a business only pays for the advertisement when a potential customer clicks on it.
  5. 5. Types of Internet Marketing continue...  Public relations: Press coverage is still vital to marketing and the promotion of a business. Getting news releases to be picked up by internet publications will gather tons of traffic toward company pages.  E-mail Marketing:E-Mail marketing is primarily a way to enhance the relationship that customers share with a company.  Networking:Business Networking is usually performed by like-minded business owners whom recognize, create, and act upon business opportunities and then share these with others.  Paid advertising:The most popular examples of paid advertising on the internet are banner ads.
  6. 6. What is Mobile Marketing?  Mobile marketing is marketing on or with a mobile device, such as a smart phone.  Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.
  7. 7. Mobile Marketing Facts & Trends  More than 6 Billion Moblie Users Worldwide  Adults now spend more time with mobile devices than print media such as Newspapers and Magazines.  Mobile coupons get 10 times the Redemption rate of traditional coupons.  86% of cell phone owners are “connected TV viewers” - meaning they use their phones in some form or fashion while watching TV.
  8. 8. Types of Mobile Marketing  SMS (short message service)  MMS(multi-media message service)  Mobile Applications  Bluetooth Wireless Proximity Based Marketing  Location-Based Marketing  QR Codes (quick-response barcodes)  Pay Per Call Mobile  Voice Marketing  Mobile Banner Ads
  9. 9. Types of Mobile Marketing continue... SMS: (short message service): Also known as ‘texting’: Advertisers can send relevant marketing messages in form of texts  MMS: (multi-media message service): Marketing messages that utilize multiple, rich media elements such as images, video and audio  Mobile Applications: The ads can be hosted inside the application design and logic. The applications comprise of managed platforms, virtual machines, native applications and widgets
  10. 10. Types of Mobile Marketing continue... Bluetooth Wireless Proximity Based Marketing: It works like local TV advertising on cable or network channels where a customer in a particular location will be served custom ads for that area. You will receive an ad or a message based on the location your wireless device is picking up  Location-Based Marketing: Delivers multi-media directly to the user of a mobile device dependent upon their location via GPS technology  QR Codes (quick-response barcodes): Allows customers to quickly learn more about a business, by visiting a mobile version of their business page on a mobile phone that is enabled to scan the bar code
  11. 11. Types of Mobile Marketing continue...  Pay Per Call Mobile (also called click-to- call): Pay per call is advertising that generates a billable event only when the reader of the ad does something—in this case, makes a phone call. A mobile ad can contain a phone number that the customer can select and call instantly from their cell phone  Voice Marketing: Voice broadcasting calls numbers from a computer managed list and plays a pre-recorded message to the customer  Mobile Banner Ads: Like standard banner ads for desktop web pages but smaller to fit on mobile screens and run on the mobile content network
  12. 12. Benefits of Net & mobile marketing  Instant results  Easy to work with  Convenient to use  Direct marketing  Tracking user response  Huge viral potential  Mass communication made easy  Microblogging benefits
  13. 13. Thank You