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Jumia
University
Training
Our Mission: To relentlessly build the most effortless and reliable online shopping environment
...
©Jumia–Proprietary
Social Media has changed Human beings forever
©Jumia–Proprietary
OBJECTIVES
Importance of social media marketing
Various Social media channels
Using Facebook to generat...
©Jumia–Proprietary
WHAT IS SOCIAL MEDIA
Social media are computer-mediated tools that allow
people or companies to create,...
©Jumia–Proprietary
IMPORTANCE OF SOCIAL MEDIA MARKETING
“Business retailers have seen 133% increases in their
revenues fro...
©Jumia–Proprietary
ADVANTAGES OF USING SOCIAL MEDIA
In 2015 Facebook influenced 52 per cent of
consumers’ online and offli...
©Jumia–Proprietary
SOCIAL MEDIA CHANNELS
STRICTLY CONFIDENTIAL 7
©Jumia–Proprietary
SOCIAL MEDIA CHANNELS
Facebook : 1.94 billion users. Facebook is a
networking site used to connect with...
©Jumia–Proprietary
GROUP DISCUSSIONS
STRICTLY CONFIDENTIAL 9
©Jumia–Proprietary
CREATE A FACEBOOK PAGE FOR THE STORE
©Jumia–Proprietary
CREATE A CUSTOM AUDIENCE
©Jumia–Proprietary
POPULATING CUSTOM AUDIENCE
©Jumia–Proprietary
CREATE A LOOKALIKE AUDIENCE
©Jumia–Proprietary
Enter
custom
audience
here Enter
location
here, eg.
Nigeria
POPULATING LOOKALIKE AUDIENCE
©Jumia–Proprietary
VIEWING LOOKALIKE AUDIENCE
©Jumia–Proprietary
CREATING FACEBOOK ADS
©Jumia–Proprietary
PROMOTE YOUR ADS
Choose your Facebook page you wish to promote
Also, choose your audience from the look...
©Jumia–Proprietary
IMPORTANT FACEBOOK METRICS
Click Through Rate: The number of unique clicks
your ad or campaign received...
©Jumia–Proprietary
BENEFITS OF FACEBOOK ADVERTISING
Measure reach of your Advertisements
Track conversion rates using Face...
©Jumia–Proprietary
USING TWITTER
©Jumia–Proprietary
Customize the background with an image
that matches your business branding
STEP 1: PRESENT YOUR BRAND
©Jumia–Proprietary
Promote Business through tweets. Give people useful
information and answer their questions.
STEP 2: STA...
©Jumia–Proprietary
Use URL
Shortener to
provide a link
to your
product
• Expand your audience using hashtags – Eg. #ecomme...
©Jumia–Proprietary
• Use Advanced Search to find people near your location
• Use the places feature to find people tweetin...
©Jumia–Proprietary
Learn which tweets and topics are effective with audience
using analytics. This helps in increasing aud...
©Jumia–Proprietary
USING INSTAGRAM
©Jumia–Proprietary
INCLUDE A LINK TO BOOST TRAFFIC
Always include the link to your online shop URL
©Jumia–Proprietary
USE INSTAGRAM FILTERS TO STAND OUT
Studies show that the Mayfair filter attracts the most
interactions ...
©Jumia–Proprietary
INFORM FOLLOWERS ABOUT PROMOTIONS
©Jumia–Proprietary
CASE STUDY : BURIED DIAMOND
“By posting shop updates with item release times on
Instagram, I allow my c...
©Jumia–Proprietary
Q&A
STRICTLY CONFIDENTIAL 31
Your questions & feedback!
Using Social Media to build brand awareness
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Using Social Media to build brand awareness

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This shows you how to leverage on social media to build your online brand

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Using Social Media to build brand awareness

  1. 1. Jumia University Training Our Mission: To relentlessly build the most effortless and reliable online shopping environment providing consumers with the widest range of genuine products at low prices. Our Vision: To be the most beloved and trusted shopping destination in Nigeria.
  2. 2. ©Jumia–Proprietary Social Media has changed Human beings forever
  3. 3. ©Jumia–Proprietary OBJECTIVES Importance of social media marketing Various Social media channels Using Facebook to generate advertising Using Twitter to widen audience Using Instagram to advertise business STRICTLY CONFIDENTIAL 3
  4. 4. ©Jumia–Proprietary WHAT IS SOCIAL MEDIA Social media are computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks. Social media are defined as “any web-based applications that allow people to broadcast information to an entire network.” The network can be “user-defined,” like Facebook, or open, like YouTube. Social media differ from e-mail and websites, and include internet forums, blogs and microblogs, online profiles, wikis, podcasts, pictures and video, e-mail, instant messaging, music-sharing, and voice over IP, to name just a few STRICTLY CONFIDENTIAL 4
  5. 5. ©Jumia–Proprietary IMPORTANCE OF SOCIAL MEDIA MARKETING “Business retailers have seen 133% increases in their revenues from social media marketing” - Bowden J socialmediatoday.com, 2014 A study from 2011 attributed 84% of "engagement" or clicks to Likes that link back to Facebook advertising – mediapost.com STRICTLY CONFIDENTIAL 5
  6. 6. ©Jumia–Proprietary ADVANTAGES OF USING SOCIAL MEDIA In 2015 Facebook influenced 52 per cent of consumers’ online and offline purchases, up from 36 per cent in 2014. There are 40 million active small business pages in Facebook and 4 million of those businesses pay for social media advertising on Facebook. STRICTLY CONFIDENTIAL 6
  7. 7. ©Jumia–Proprietary SOCIAL MEDIA CHANNELS STRICTLY CONFIDENTIAL 7
  8. 8. ©Jumia–Proprietary SOCIAL MEDIA CHANNELS Facebook : 1.94 billion users. Facebook is a networking site used to connect with friends or family, or for promoting businesses. Twitter: 328 million users. Twitter is mostly a small-post blogging networking site. Instagram: 700 million users. Instagram is a photo/video sharing mobile app. Linkedin: 467 million users. LinkedIn is a networking site mostly used by professionals with focuses in business. STRICTLY CONFIDENTIAL 8
  9. 9. ©Jumia–Proprietary GROUP DISCUSSIONS STRICTLY CONFIDENTIAL 9
  10. 10. ©Jumia–Proprietary CREATE A FACEBOOK PAGE FOR THE STORE
  11. 11. ©Jumia–Proprietary CREATE A CUSTOM AUDIENCE
  12. 12. ©Jumia–Proprietary POPULATING CUSTOM AUDIENCE
  13. 13. ©Jumia–Proprietary CREATE A LOOKALIKE AUDIENCE
  14. 14. ©Jumia–Proprietary Enter custom audience here Enter location here, eg. Nigeria POPULATING LOOKALIKE AUDIENCE
  15. 15. ©Jumia–Proprietary VIEWING LOOKALIKE AUDIENCE
  16. 16. ©Jumia–Proprietary CREATING FACEBOOK ADS
  17. 17. ©Jumia–Proprietary PROMOTE YOUR ADS Choose your Facebook page you wish to promote Also, choose your audience from the lookalike audiences you have created Allocate minimum budget for advertising- Minimum budget is 1$ per day. Have the potential to reach millions of people! STRICTLY CONFIDENTIAL 17
  18. 18. ©Jumia–Proprietary IMPORTANT FACEBOOK METRICS Click Through Rate: The number of unique clicks your ad or campaign received divided by the number of times it was shown (impressions) CPC: The average cost per click for your ad or campaign, calculated as the amount spent divided by the number of clicks received. CPM: The average cost per thousand impressions on your ad or campaign, calculated as the amount spent divided by the number of impressions received divided by 1,000. STRICTLY CONFIDENTIAL 18
  19. 19. ©Jumia–Proprietary BENEFITS OF FACEBOOK ADVERTISING Measure reach of your Advertisements Track conversion rates using Facebook Pixel 16 million Nigerians use Facebook mobile every month – Techcabal.com, 2016 Extensive analytics under Facebook “Insights” Q&A – Any Questions? STRICTLY CONFIDENTIAL 19
  20. 20. ©Jumia–Proprietary USING TWITTER
  21. 21. ©Jumia–Proprietary Customize the background with an image that matches your business branding STEP 1: PRESENT YOUR BRAND
  22. 22. ©Jumia–Proprietary Promote Business through tweets. Give people useful information and answer their questions. STEP 2: START FOLLOWING PEOPLE
  23. 23. ©Jumia–Proprietary Use URL Shortener to provide a link to your product • Expand your audience using hashtags – Eg. #ecommerce • You can also create a hashtag unique to your business to use in marketing STEP 3: DRIVE TRAFFIC TO YOUR PAGE
  24. 24. ©Jumia–Proprietary • Use Advanced Search to find people near your location • Use the places feature to find people tweeting near that zip code or city STEP 4: PINPOINT LOCAL CUSTOMERS
  25. 25. ©Jumia–Proprietary Learn which tweets and topics are effective with audience using analytics. This helps in increasing audience engagement STEP 5: USING TWITTER ANALYTICS
  26. 26. ©Jumia–Proprietary USING INSTAGRAM
  27. 27. ©Jumia–Proprietary INCLUDE A LINK TO BOOST TRAFFIC Always include the link to your online shop URL
  28. 28. ©Jumia–Proprietary USE INSTAGRAM FILTERS TO STAND OUT Studies show that the Mayfair filter attracts the most interactions per 1,000 followers, on average.
  29. 29. ©Jumia–Proprietary INFORM FOLLOWERS ABOUT PROMOTIONS
  30. 30. ©Jumia–Proprietary CASE STUDY : BURIED DIAMOND “By posting shop updates with item release times on Instagram, I allow my customers to plan ahead and be ready to purchase right when new items go live,my shop sells out quickly when I list popular items.” - Martha Porter , owner of Buried Diamond
  31. 31. ©Jumia–Proprietary Q&A STRICTLY CONFIDENTIAL 31 Your questions & feedback!

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