The Digital Marketing is play a vital role in increasing the reach of customers. At present people fully depend on Internet for fulfilling the basic requirements of life. So promoting the products and services through internet increase the results of business and also it affect the scale of business in positive manner.

1. OPTIMOZ IT – DIGITAL MARKETING COMPANY IN USA

2. Digital Marketing
Digital Marketing is the type of marketingin which the promotion and branding of
products or services is done through Internet. It is a process that connect advertisers and
promotors to target audience across Digital Channels.
The Digital Marketing is play a vital role in increasing the reach of customers. At present
people fully depend on Internet for fulfilling the basic requirements of life. So promoting
the products and services through internet increase the results of business and also it
affect the scale of business in positive manner.

4. Difference Between Traditional Marketing and Digital marketing :-
1) Traditional Marketing refers
that the promotion of products
and services through traditional
channels or media such as
newspaper, magazines and
print media etc.
2) Traditional Marketing have
low conversion rate.
3) ROI can’t be measurable.
4) It is more expensive as
compare to Digital marketing.
5) Business reach tracking is
impossible in Traditional
marketing.
6) Delayed and not exact
results we get.
1) Digital marketing refers that the
marketing of product and services
through internet or digitally such as
smartphones, display ads, emails
and websites etc.
2) It have high conversion rate.
3) ROI can be measurable easily
with the help of online tools.
4) It is less expensive as compare
to Traditional Marketing.
5) In Digital marketing tracking of
our reach is possible through
online tools.
6) Quick and exact figures we get
in real time need.
Traditional marketing Digital marketing

5. There are several ways for performing Digital Marketing such as :-
Social Media Marketing Plateforms
Social Media Optimization (SMO)
Email Marketing
Content Marketing
Search Engine Optimization (SEO)
Influencer Marketing
Pay Per Click (PPC)
Affiliated Marketing
Mobile Marketing
Video and Audio Marketing
Virtual Reality Marketing

6. Social Media Marketing Plateforms
In Social Media Marketing the promotion of
products and services done through social sites
like Instagram, Facebook, Twitter, Whatsapp,
Pinterest and you tube etc.
Social Media Optimization
With the help of SMO we can manage or optimize the
quality of content which is serve on the social sites.

7. Email Marketing
Email marketing is the process of sending a
messages about the information of products and
services to a individual person or in a group by
using email address of users.
Content Marketing
Content Marketing is simply a marketing done
through creating, publishing and distributing
content to attract and circulating the flow of
information to targeted audience online.

8. Search Engine Optimization (SEO)
SEO is a strategic process which is apply on
websites for increasing the ranking of our
website on google and get a top position on
search engine result pages (SERP). This
process helpful for increasing the traffic of
website which affect the revenue of business
in positive manner.
Influencer marketing
In a influencer marketing there is a
individual or a team who influence targeted
audience for a product or services. They
promote and advertise the products with
influencial communication.

9. Pay Per Click (PPC)
PPC is a concept which is fully depend on
advertisement . This is a internet model in it
advertisers pay a certain amount on one of time
their each ads are clicked.
Affiliated Marketing
Affiliate Marketing is a model in which
company pay a certain amount of
commission to third party for generating
a traffic on their website and increase
the revenue.

10. Mobile Marketing
This is a multi channel online marketing strategic
process which focused sent the information to
targeted audience on their smartphone, featured
phones, laptops and any other related devices
through SMS, MMS, Emails, social media, open
notification by apps and games etc.
Audio and Video marketing
We can promote our brand through audio
and video. This proves very attractive
because audio can be easily
understandable and video clearify the visual
and imagination which increase the interest
of targeted audience and easily get the
attention also.

11. Virtual Reality Marketing
In virtual reality marketing we can
provide a 360 look of our product to
targeted audience through which
they can build a trust on our services
and also get idea about our product
and this marketing proves very
helpful for publishing a product with
unique way.

12. Our Services
Optimoz IT is a Digital Marketing Company in USA which provides a Digital
Marketing services includes SEO, SMM, SMO and PPC etc under the guidelines
of experts. Our services proves helpful for increase your business scale.