2. The Redfin Story
• First we built the best search site
• 15% more listings, directly from brokers
• 4x the listing data that brokers share
• 0 ads, registration requirements
• We hired the best agents & paid ‘em to do the right thing
• Top 3 buy-side agents in King County
• Customer-satisfaction bonuses, not commissions
• Public reviews: every client surveyed, deal or no deal
• Then we got the best results
• Better price: $4,000
• Lower fees: $7,500
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5. Weeks Agent Spends With Client
Commissions paid by consumers more than doubled from 1995 - 2005
Source: California Association of Realtors, "2005 Internet Versus Traditional Buyer Study