Adam Selipsky Vice President Amazon Web Services
Amazon’s Core Businesses Retail Business Tens of millions of active customer accounts Seven countries: US, UK, Germany, Ja...
How Did Amazon Get Into This? <ul><li>Amazon is fundamentally a technology company </li></ul><ul><li>Years spent building ...
What Do Developers Want?
Design Principles Reliable Scalable Low-Latency Easy to Use Inexpensive
Amazon Web Services (AWS) <ul><li>Amazon Simple Storage Service (S3) </li></ul><ul><li>Amazon Elastic Compute Cloud (EC2) ...
What Were Our  Biggest Surprises?
AWS Customer Momentum 490,000 Q4 2008 370,000 Q1 2008 240,000 Q1 2007 160,000 Q1 2006
AWS Usage Growth 2001 2002 2003 2004 2005 2006 2007 2008 Bandwidth consumed by Amazon Web Services Bandwidth consumed by A...
Amazon S3 Momentum Peak Requests: 70,000 per second 200 Million 5 Billion 18 Billion 40 Billion
Diverse Use Cases <ul><li>Web Site/ Application Hosting </li></ul><ul><li>Media Distribution </li></ul><ul><li>Storage, Ba...
Diverse Customer Roster
Great Partner Momentum
Why Are People So Excited?
What You Want <ul><ul><li>Your Idea </li></ul></ul><ul><ul><li>Successful Product </li></ul></ul>
Reality <ul><ul><li>Your Idea </li></ul></ul><ul><ul><li>Successful Product </li></ul></ul><ul><ul><li>Undifferentiated “H...
Heavy Lifting = Price of Admission Server hosting Bandwidth management Contract negotiation Purchase decisions Moving faci...
It Gets Worse… <ul><ul><li>Improvement Loop </li></ul></ul><ul><ul><li>Your Idea </li></ul></ul><ul><ul><li>Successful Pro...
AWS Eliminates the Heavy Lifting On-Premise Infrastructure AWS Cloud-Based Infrastructure Your Business More Time to Focus...
Advantages of the AWS Cloud <ul><li>Offloads Heavy Lifting </li></ul><ul><ul><li>Eliminates time and hassle of configuring...
Trends We’re Seeing <ul><li>Use of multiple services in one application </li></ul><ul><ul><li>EC2, S3, and SQS usage is ve...
But What About… <ul><li>Security? </li></ul><ul><li>Availability? </li></ul><ul><li>Scalability? </li></ul><ul><li>Perform...
Quick Case Study:
Typical Dilemma: Predicting Infrastructure Needs Compute Power Time Predicted Usage Actual Usage Waste Customer Dissatisfa...
Animoto and Amazon EC2 Number of EC2 Instances 4/12/2008 Launch of Facebook modification. Amazon EC2 easily scaled to hand...
Thank You! For more information: aws.amazon.com
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WTIA Cloud Computing Series - Part II: Scaling into the Cloud with Amazon Web Services

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WTIA Cloud Computing Series - Part II: Scaling into the Cloud with Amazon Web Services. Presented by: Adam Selipsky - Vice President, Amazon Web Services.

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WTIA Cloud Computing Series - Part II: Scaling into the Cloud with Amazon Web Services

  1. 1. Adam Selipsky Vice President Amazon Web Services
  2. 2. Amazon’s Core Businesses Retail Business Tens of millions of active customer accounts Seven countries: US, UK, Germany, Japan, France, Canada, China Seller Business Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network Developers & IT Professionals On-demand compute and storage infrastructure for hosting web-scale solutions Over 490,000 registered developers
  3. 3. How Did Amazon Get Into This? <ul><li>Amazon is fundamentally a technology company </li></ul><ul><li>Years spent building a modular, loosely coupled infrastructure </li></ul><ul><li>Started experimenting with web services in 2002 </li></ul><ul><li>Developers asked how Amazon could help with infrastructure pain </li></ul>
  4. 4. What Do Developers Want?
  5. 5. Design Principles Reliable Scalable Low-Latency Easy to Use Inexpensive
  6. 6. Amazon Web Services (AWS) <ul><li>Amazon Simple Storage Service (S3) </li></ul><ul><li>Amazon Elastic Compute Cloud (EC2) </li></ul><ul><li>Amazon SimpleDB </li></ul><ul><li>Amazon CloudFront </li></ul><ul><li>Amazon Simple Queue Service (SQS) </li></ul><ul><li>Amazon Flexible Payments Service (FPS) </li></ul><ul><li>Amazon Mechanical Turk </li></ul>
  7. 7. What Were Our Biggest Surprises?
  8. 8. AWS Customer Momentum 490,000 Q4 2008 370,000 Q1 2008 240,000 Q1 2007 160,000 Q1 2006
  9. 9. AWS Usage Growth 2001 2002 2003 2004 2005 2006 2007 2008 Bandwidth consumed by Amazon Web Services Bandwidth consumed by Amazon’s global websites
  10. 10. Amazon S3 Momentum Peak Requests: 70,000 per second 200 Million 5 Billion 18 Billion 40 Billion
  11. 11. Diverse Use Cases <ul><li>Web Site/ Application Hosting </li></ul><ul><li>Media Distribution </li></ul><ul><li>Storage, Backup, Disaster Recovery </li></ul><ul><li>Content Delivery </li></ul><ul><li>High-Performance Computing </li></ul><ul><li>Software Development/Testing </li></ul>
  12. 12. Diverse Customer Roster
  13. 13. Great Partner Momentum
  14. 14. Why Are People So Excited?
  15. 15. What You Want <ul><ul><li>Your Idea </li></ul></ul><ul><ul><li>Successful Product </li></ul></ul>
  16. 16. Reality <ul><ul><li>Your Idea </li></ul></ul><ul><ul><li>Successful Product </li></ul></ul><ul><ul><li>Undifferentiated “Heavy Lifting” </li></ul></ul>
  17. 17. Heavy Lifting = Price of Admission Server hosting Bandwidth management Contract negotiation Purchase decisions Moving facilities Scaling and managing physical growth Heterogeneous hardware Legacy software Coordinating large teams
  18. 18. It Gets Worse… <ul><ul><li>Improvement Loop </li></ul></ul><ul><ul><li>Your Idea </li></ul></ul><ul><ul><li>Successful Product </li></ul></ul><ul><ul><li>Undifferentiated “Heavy Lifting” </li></ul></ul>
  19. 19. AWS Eliminates the Heavy Lifting On-Premise Infrastructure AWS Cloud-Based Infrastructure Your Business More Time to Focus on Your Business Managing All of the “Heavy Lifting” Configuring Your Cloud Assets The AWS cloud provides reliable and dependable on-demand infrastructure that frees time and expense for you to focus on innovating for your business. 30% 70% 30% 70%
  20. 20. Advantages of the AWS Cloud <ul><li>Offloads Heavy Lifting </li></ul><ul><ul><li>Eliminates time and hassle of configuring data centers </li></ul></ul><ul><li>Lowers Costs </li></ul><ul><ul><li>Eliminates up-front capital expenses and gives you low, pay-as-you-go pricing </li></ul></ul><ul><li>Reduces Time to Market </li></ul><ul><ul><li>Access capacity only when you need it; great for quick development and pilot projects </li></ul></ul>
  21. 21. Trends We’re Seeing <ul><li>Use of multiple services in one application </li></ul><ul><ul><li>EC2, S3, and SQS usage is very common </li></ul></ul><ul><ul><li>Massive datasets & large-scale parallel processing </li></ul></ul><ul><ul><li>Hundreds of terabytes of data per application </li></ul></ul><ul><ul><li>Hadoop, Condor, MPI Blast </li></ul></ul><ul><ul><li>Enterprise adoption on the rise </li></ul></ul><ul><ul><li>Financial services, sales force automation, high performance computing, corporate websites </li></ul></ul><ul><ul><li>Increased need for support and transparency </li></ul></ul><ul><ul><li>Service Health Dashboard </li></ul></ul><ul><ul><li>Premium Developer Support </li></ul></ul><ul><ul><li>Running more sophisticated software </li></ul></ul><ul><ul><li>IBM, MySQL, Oracle, JBoss </li></ul></ul><ul><ul><li>Enterprise stacks and applications </li></ul></ul>
  22. 22. But What About… <ul><li>Security? </li></ul><ul><li>Availability? </li></ul><ul><li>Scalability? </li></ul><ul><li>Performance? </li></ul>
  23. 23. Quick Case Study:
  24. 24. Typical Dilemma: Predicting Infrastructure Needs Compute Power Time Predicted Usage Actual Usage Waste Customer Dissatisfaction
  25. 25. Animoto and Amazon EC2 Number of EC2 Instances 4/12/2008 Launch of Facebook modification. Amazon EC2 easily scaled to handle additional traffic Peak of 5000 instances 4/14/2008 4/15/2008 4/16/2008 4/18/2008 4/19/2008 4/20/2008 4/17/2008 4/13/2008 Steady state of ~40 instances
  26. 26. Thank You! For more information: aws.amazon.com

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