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1. Online performance technology An companywww.datam.com
+ =YOUR
BUSINESS Success
Wondering what can we do for your company?
Check out our following case studies.

2. Online performance technology An companywww.datam.com
Case study:
Challenge
• Increase lead generation + Sales
• Increase market share and reach
bigger audience
• Present the Cuponica brand as an
alternative to other coupon sites in
the region
• Use online advertising to target new
customers at a more affordable rate
than at current
Products used: Premium Offers, Datam Display Network Countries: Argentina
Cuponica is a deal of the day
recommendation website for Latin American
Solution
• A new more effective business model to
replace the current CPA campaign
• Create a campaign that took full advantage of
Datam’s inventory
• New CPL buying model was set up to bring in
higher monetization to traffic invested
• Solution was then trailed to finalise the exact
rate that would combine monetization of
traffic with positive ROI
• Additional volume was added by creating eye
catching banners with seasonal offers with to
attract more clicks
• Banners were then optimized for each site
depending on feedback received helping
grow ECPM
• Co-registration introduced with a wide
demographic allowing price of each lead to
be cheaper in turn improving greatly the ROI
Results
• Doubled Ecpm
• The additional traffic and positive
monetization, allowed information to
further optimize the campaign
• Cost per sale reduced by 50%
• Bid effectiveness up 20%
• ROI up 110%
• Over 3000 leads per month

3. Online performance technology An companywww.datam.com
In detail
Brand: Cuponica.
Goal: Lead generation + Sales
Summary: Cuponica needed to
increment its market share by reaching a
bigger audience and presenting its brand
as an alternative to the coupon sites in
the region. It was already using other
online advertising solutions, but none of
them were helping reach new customers
at an affordable rate.
Products Offered: Premium Offers,
Datam Display Network
Countries: Argentina
Within the display network, It started
as a CPA campaign to make sure that
the client’s costs would be tied only
to actual sales as opposed to other
measurements. Since the amount of
impressions invested to generate the
sales was very big, the campaign was
not monetizing Datam’s inventory and we
had to propose a new buying model.
The new buying model was set up in
CPL which was the closest deal to a
direct CPA that would bring a higher
monetization to the traffic invested. The
first trials took a few days to make sure
we were using the exact rate that would
combine monetization of the traffic with a
positive ROI for Cuponica.
After the initial CPL test, there was still a
big need for additional volume from the
customer side that was not controlled
only by the system optimizations. That is
when our creative department kicked in
along with our media buying team.
The creative department started
generating banners matching the season
offers in Cuponica site to attract those
users interested.
Accounts executives were monitoring
daily each new banner performance to
avoid investing more impressions than
those available for a test. Every time
a good performing banner was found,
the information was passed back to the
design team to emphasize the aspects
that made it attractive to the end user.
Manually, the system was helped to
find the best matching banners for each
specific site content, helping the ECPM
grow along with positive learning, which
would translate in more volume being
assigned to the campaign within the
bidding system.
As a side campaign, to help Cuponica
gather more information for their private
emailing campaigns a co-registration
offer was created in Argentina. It started
only in Sonico.com and Taringa.net
and slowly moved on to other sites.
Since they were leads of all ages and
demographics, it allowed the price of the
lead to be much cheaper than any other
platform, which helped the ROI to be
very positive.
Case summary:
• Initial test in CPA. Ecpm 0.02. It
did not monetize the inventory.
• A new buying model was
proposed.
• With the new model, the Ecpm
was more than doubled to 0.10
• The additional traffic and positive
monetization, allowed information
to further optimize the campaign
• New banners were generated in
the design department especially
for the brand
• The Account Executives worked
closely monitoring banner
performance along with traffic
source performance, excluding
non-performing sources and
banners and emphasizing the
good results.
• The higher monetization on our
side permitted to grow the delivery
of impressions, also boosting
conversion and lowering the actual
cost for each sale.
Case study:
Cuponica is a deal of the day
recommendation website for Latin American

4. Online performance technology An companywww.datam.com
Case study:
Dating site Originally from Australia
Challenge
• Reach a global audience
• Adquire quality users
• Convert users on their site
• Address the balance between male
and female users
Products used: Datam Display Network Countries: Brasil, US, UK, Colombia
Solution
• Target key countries that would produce
the most sucessful results - Brasil, US,
UK & Colombia.
• 5 different banner sets designed to increase
female users
• To assure that the quality was preserved, we
requested the advertiser help to implement
a new variable id to each of the registrations
we granted
• The advertiser passed back the best quality
sites and we split the campaign into several
tier per quality status to make sure that the
budget was invested in a smart manner.
Results
• Reached 50% of female users
• Increased quality by 200%
• Reached 120% ROI
• 1000 daily new users

5. Online performance technology An companywww.datam.com
In detail
1 Advertiser 2 Different solutions
Summary: A very well-known brand, originally from Australia
was determined to reach to the world with emphasis in
the Americas and it required good quality users. Quality
measurement was done based on site usage and spent.
Goal: Converting users in their site
Products Offered: Datam Display Network
Countries: Brazil, US, UK, Colombia
Looking for the best market we decided to start in Brazil, USA,
the UK and Colombia. The greater approach, targeting more
than one country, allowed us to gather more information for
optimization purposes.
Since the initial CPA rate was very competitive within the traffic
available, the campaign started off winning a big percentage of
the impressions available in the markets were the campaigns
were running. The initial issue emerged when assessing the
traffic. Above 70% were young males and which affected
severely the advertiser ROI.
To turn around the situation without using retargeting
techniques on tagged women, the design department was
invited to participate in the optimization process. 5 different
banner sets were generated with different approaches.
The male portion was then reduced to 55%. However, we still
needed to make sure those women and men who registered
were also of good quality for the advertiser. To assure that,
we requested the advertiser to track an additional ID on every
registration we generated for them. That ID could be translated
by our system into a specific url served within Datam Network.
With the help of the advertiser we were able to focus in all
those sites that delivered the highest quality of traffic with the
highest possible CPL rate and a second tier campaign open to
all sites where we could gather more information and new high
quality traffic sources.
.
Case summary:
• Initial test on CPL internationally
• The first quality assessment
revealed a high percentage of
males vs females
• To sort the issue out at a lower
cost, we generated women
targeted creative materials
• Each creative set was tested on
performance basis and the best
performing ones duplicated to
grant a higher converting volume
• To assure that the quality was
preserved, we requested the
advertiser help to implement a
new variable id to each of the
registrations we granted
• The advertiser passed back the
best quality sites and we split the
campaign into several tier per
quality status to make sure that
the budget was invested in a smart
manner.
Case study:
Dating site Originally from Australia

6. Online performance technology An companywww.datam.com
Case study:
NGO fund raiser
Challenge
• Create a bulk amount of users
to whom they could reach out to
request funds
• Generate the cheapest leads
possible
• Avoid duplicated phone numbers or
email addresses
Products used: Datam Premium Offers Countries: Mexico and Brazil
Solution
• We implemented the co-reg solution,
Premium Offers, and targeted a wide variety
of groups in the two main regions of the
campaign.
• A quality check on each of the leads was set
up, to avoid duplicated phone numbers or
email addresses
• Identified and targeted easier to convince
users after receiving feedback from the
advertiser
• Multipul approaches in terms of copy and
images were presented to the end users and
we selected those who appealed the most to
the advertisers
Results
• ROI 105%
• Cost per subscriber down to 30¢
• Over 600,000 registered subscribers

7. Online performance technology An companywww.datam.com
In detail
Goal: Potential paying donors in Brazil and Mexico
Countries: Brazil and Mexico
A very big NGO chose our online marketing solutions to reach
out to generous people willing to help them preserve the
environment.
Goal: Bulk amount of users to whom they could reach out to
request funds
Product Used: Datam Premium Offers
Because they are an NGO our first approach was to generate
the cheapest leads possible. We then offered the co-
registration solution called Premium Offers and targeted a wide
variety of groups in the two main locations of the campaign.
To make sure that we delivered quality leads, a quality check
on each of the leads was set up, to avoid duplicated phone
numbers or email addresses.
After the initial test, we were advised by the contact center of
the advertiser that there was a trend on those end users that
were easier to convince and we worked on both the initial offer
and the demographic targeting available for all premium offers.
We then tried different approaches, in terms of copy and
images presented to the end users and selected those who
appealed the most to the advertisers.
After a few months in the campaign, the marketing budget was
drastically cut due to the advertiser internal policies and the
time of the year. To keep the campaign running and lower the
costs, we offered to pre-check the registrants, which would
ramp up the volume of leads and significantly lower the costs of
each lead attained.
The volume reached through the pre-checked strategy was
considerably higher than the original campaign and even
though the quality had dropped, the return of investment was
still positive at 105%
Case summary:
• Initial test on CPL based on co
reg offers
• Optimization of the creative
offering and the copy
• Selected best performing copy
and creative set
• Responding to a budget
decrease, we decided to offer a
rate decrease with a pre-checked
campaign
• Volume was boosted and quality
lowered a bit but the ROI kept
above 100%
Case study:
NGO fund raiser