Marketing Yourself Successfully


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Back to Work Presentation by Matt Youngquist of Career Horizons, LLC

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Marketing Yourself Successfully

  1. 1. Marketing Yourself Successfully
  2. 2. Q + S = M
  3. 3. [Qualifications + Salesmanship = Marketability] Corporate Pedigree Education Stability Results & Accomplishments Job Titles Attitude/Image Interviewing Branding Packaging Marketing Q + S = M
  4. 4. Are you creating new opportunities? Should everybody allocate their time according to these statistics?
  5. 5. Do you have a plan? (even a crummy plan is better than no plan at all…)
  6. 6. 158 resume submissions. First solid lead after 33 days. 12 phone interviews. 23 live interviews. Six job offers. [now that’s a marketing plan!]
  7. 7. Channel #1: Job Boards [Did you know 3 sites alone contain 95% of the openings out there?]
  8. 8. The “Holy Trinity” of Job Boards
  9. 9. Tips on Using Job Boards <ul><li>Use Boolean syntax for precision </li></ul><ul><li>Data mine for company targets, not just job leads </li></ul><ul><li>Save your searches as automatic alerts </li></ul><ul><li>Study each ad carefully for clues to the “backstory” </li></ul><ul><li>Send an e-mail note, not a full cover letter </li></ul><ul><li>Use the “Trends” tool to identify hot credentials </li></ul><ul><li>Be done by 9am each day with this part of the process </li></ul>
  10. 10. Channel #2: Recruiters [The key question: are you recruitable ?]
  11. 11. Tips on Finding Recruiters (shallow, but free) (deep, but costs money) (time-consuming, but extremely current)
  12. 12. Tips on Working With Recruiters <ul><li>Know the different types </li></ul><ul><li>Ask them whether you are “fee eligible” </li></ul><ul><li>Keep in touch, but don’t pester them </li></ul><ul><li>Work with as many good ones as you can find </li></ul><ul><li>Ask them not to distribute your resume wantonly </li></ul><ul><li>Be a long-term resource for them </li></ul><ul><li>Let them help you land the job </li></ul><ul><li>Don’t do an “end around” to the hiring manager </li></ul>
  13. 13. Are you creating new opportunities? while everybody else Is duking it out Chasing Leads now let’s talk about Creating Opportunities
  14. 14. Channel #3: Networking [sadly, the most misunderstood avenue of all]
  15. 15. Having coffee is NOT networking Attending events is NOT networking Hanging out with friends is NOT networking Surfing social media sites is NOT networking [So just what the heck is networking?]
  16. 16. “ I’m really busy for the next few weeks, but I’ve got five minutes right now. What can I help you with?”
  17. 17. Tips on Networking <ul><li>Have a killer elevator pitch </li></ul><ul><li>Manage your “social capital” religiously </li></ul><ul><li>Touch base with each contact at least monthly </li></ul><ul><li>Educate people on how best to refer you </li></ul><ul><li>Recognize the signs of a brush-off </li></ul><ul><li>Think reciprocally; don’t be a schmuck </li></ul><ul><li>Aim for at least a 1:1 ratio in generating referrals </li></ul><ul><li>Close the loop with people </li></ul><ul><li>Master the use of </li></ul>
  18. 18. Trust Me. There’s nothing more useful for getting good networking results than to compile a list of the Top 20-30 Companies You Most Want to Work For
  19. 19. Channel #4: Direct Marketing [when else fails, pitch yourself!]
  20. 20. Target marketing works. While sending out resumes blindly is a waste of effort, there’s always a market for the right value proposition, delivered to the right decision-maker, at the right moment in time… [ even for job hunters ]
  21. 21. Are you creating new opportunities? 1,500 ??? [500+ employees] [1-500 employees]
  22. 22. Great Sources of Company Data
  23. 23. Tips on Direct Marketing <ul><li>Sell solutions, not qualifications </li></ul><ul><li>Leverage your most effective communication style </li></ul><ul><li>Consider leading with a question </li></ul><ul><li>Don’t attach a resume </li></ul><ul><li>Show them you’ve done your homework </li></ul><ul><li>Focus on getting a meeting, not closing the sale </li></ul>
  24. 24. Attitude… Are you acting like you deserve a great job? If so, knock it off. Are you coming across like a winner who is in control of your own destiny? Are you tending to talk more about your past or about your bright future ? Is your job search reflecting the strengths you claim to have as a professional? Are you taking active steps to keep your skills sharp and maintain peak marketability? Are you getting out of your comfort zone regularly? [is almost everything]
  25. 25. Lifelong Career Management [ lather : rinse : repeat ]
  26. 26. Tips for Ongoing Career Health <ul><li>Wrap up your job search appropriately </li></ul><ul><li>Capture key lessons learned </li></ul><ul><li>Keep running track of your accomplishments </li></ul><ul><li>Update your LinkedIn profile </li></ul><ul><li>Maintain touch with key contacts at least quarterly </li></ul><ul><li>Consider hosting a signature annual event </li></ul><ul><li>Monitor job leads to ensure you stay marketable </li></ul><ul><li>Always have a backup/contingency plan </li></ul><ul><li>Pay it forward and help others </li></ul>
  27. 27. Are you creating new opportunities? [free blog] [ free newsletter] [private career coaching] [resume writing] [corporate outplacement]