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Marketing Yourself Successfully
Q +  S  =  M
[Qualifications + Salesmanship = Marketability] Corporate Pedigree Education Stability Results & Accomplishments Job Titles Attitude/Image Interviewing Branding Packaging Marketing Q +  S  =  M
Are you creating new opportunities? Should everybody allocate their time according to these statistics?
Do you have a plan? (even a crummy plan is better than no plan at all…)
158 resume submissions. First solid lead after 33 days. 12 phone interviews. 23 live interviews. Six job offers. [now  that’s  a marketing plan!]
Channel #1: Job Boards [Did you know  3 sites alone   contain 95% of the openings out there?]
The “Holy Trinity” of Job Boards www.indeed.com www.simplyhired.com www.craigslist.com
Tips on Using Job Boards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel #2: Recruiters [The key question: are you  recruitable ?]
Tips on Finding Recruiters www.searchfirm.com (shallow, but free) www.searchselectonline.com (deep, but costs money) www.linkedin.com (time-consuming, but extremely current)
Tips on Working With Recruiters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are you creating new opportunities? while everybody else Is duking it out Chasing  Leads now let’s talk about Creating   Opportunities
Channel #3: Networking [sadly, the most  misunderstood  avenue of all]
Having coffee is NOT  networking Attending events is NOT  networking Hanging out with friends is NOT  networking Surfing social media sites is NOT  networking [So just what the heck  is  networking?]
“ I’m really busy for the next few weeks, but I’ve got five minutes right now.  What can I help you with?”
Tips on Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trust Me. There’s nothing more useful for getting good networking results than to compile a list of the Top 20-30 Companies You  Most  Want to Work For
Channel #4: Direct Marketing [when else fails,  pitch  yourself!]
Target marketing works. While sending out resumes blindly is a waste of effort, there’s  always  a market for the right value proposition, delivered to the right decision-maker, at the right moment in time… [ even  for  job hunters ]
Are you creating new opportunities? 1,500 ??? [500+ employees] [1-500 employees]
Great Sources of Company Data www.zoominfo.com www.jigsaw.com www.linkedin.com www.googlemaps.com www.seattle24x7.com www.tradevibes.com www.washingtontechnology.org
Tips on Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Attitude… Are you acting like you  deserve  a great job?  If so, knock it off. Are you coming across like a  winner  who is in control of your own destiny? Are you tending to talk more about your past or about your  bright future ? Is your job search reflecting the  strengths  you claim to have as a professional? Are you taking active steps to keep your  skills sharp  and maintain peak marketability? Are you getting out of your  comfort zone  regularly? [is  almost  everything]
Lifelong Career Management [ lather  :  rinse  :  repeat ]
Tips for Ongoing Career Health ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are you creating new opportunities? www.career-horizons.com [free blog] [ free newsletter] [private career coaching] [resume writing] [corporate outplacement]

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Marketing Yourself Successfully

  • 2. Q + S = M
  • 3. [Qualifications + Salesmanship = Marketability] Corporate Pedigree Education Stability Results & Accomplishments Job Titles Attitude/Image Interviewing Branding Packaging Marketing Q + S = M
  • 4. Are you creating new opportunities? Should everybody allocate their time according to these statistics?
  • 5. Do you have a plan? (even a crummy plan is better than no plan at all…)
  • 6. 158 resume submissions. First solid lead after 33 days. 12 phone interviews. 23 live interviews. Six job offers. [now that’s a marketing plan!]
  • 7. Channel #1: Job Boards [Did you know 3 sites alone contain 95% of the openings out there?]
  • 8. The “Holy Trinity” of Job Boards www.indeed.com www.simplyhired.com www.craigslist.com
  • 9.
  • 10. Channel #2: Recruiters [The key question: are you recruitable ?]
  • 11. Tips on Finding Recruiters www.searchfirm.com (shallow, but free) www.searchselectonline.com (deep, but costs money) www.linkedin.com (time-consuming, but extremely current)
  • 12.
  • 13. Are you creating new opportunities? while everybody else Is duking it out Chasing Leads now let’s talk about Creating Opportunities
  • 14. Channel #3: Networking [sadly, the most misunderstood avenue of all]
  • 15. Having coffee is NOT networking Attending events is NOT networking Hanging out with friends is NOT networking Surfing social media sites is NOT networking [So just what the heck is networking?]
  • 16. “ I’m really busy for the next few weeks, but I’ve got five minutes right now. What can I help you with?”
  • 17.
  • 18. Trust Me. There’s nothing more useful for getting good networking results than to compile a list of the Top 20-30 Companies You Most Want to Work For
  • 19. Channel #4: Direct Marketing [when else fails, pitch yourself!]
  • 20. Target marketing works. While sending out resumes blindly is a waste of effort, there’s always a market for the right value proposition, delivered to the right decision-maker, at the right moment in time… [ even for job hunters ]
  • 21. Are you creating new opportunities? 1,500 ??? [500+ employees] [1-500 employees]
  • 22. Great Sources of Company Data www.zoominfo.com www.jigsaw.com www.linkedin.com www.googlemaps.com www.seattle24x7.com www.tradevibes.com www.washingtontechnology.org
  • 23.
  • 24. Attitude… Are you acting like you deserve a great job? If so, knock it off. Are you coming across like a winner who is in control of your own destiny? Are you tending to talk more about your past or about your bright future ? Is your job search reflecting the strengths you claim to have as a professional? Are you taking active steps to keep your skills sharp and maintain peak marketability? Are you getting out of your comfort zone regularly? [is almost everything]
  • 25. Lifelong Career Management [ lather : rinse : repeat ]
  • 26.
  • 27. Are you creating new opportunities? www.career-horizons.com [free blog] [ free newsletter] [private career coaching] [resume writing] [corporate outplacement]