Samosa King Investor Pitch Deck Created by Ekaa Pitch Deck

1. INVESTOR PITCH DECK
March 2020
1
copyright©2020 Samosa King

2. 2
ABOUT SAMOSA KING
• SAMOSA as the Core Cuisine, SAMOSA KING has limited competition and almost nil competition in
Telangana and is poised to distinguish itselfin the Indian Subcontinentand across the globe.
• “SAMOSA KING” presents the diversity of Samosas to the neighbourhood. We have been able to
expertise 22Varietiesof tasty and Hygiene Samosas.
• We will start from Hyderabad and will move all over India through our Franchise model.
• SAMOSA KING proposes to take its business model beyond a Franchise Model and a model that will
ensure & increase the probability of success.
• Our aim is to expand and become a household snack across PAN India via our own stores and
franchisee outlets.
• We will start from Hyderabad and will move all over India through our Franchise model.
• SAMOSA as the Core Cuisine, SAMOSA KING has limited competition and almost nil competition in
Telangana and is poised to distinguish itselfin the Indian Subcontinentand across the globe.
• SAMOSA KING proposes to take its business model beyond a Franchise Model and a model that will
ensure & increase the probability of success.
copyright©2020 Samosa King

3. 3
Shortage of supply vis-à-vis
demand
Current solutions provide limitedaccessibility to
the product
Expensive and tedious to maintain logistics chain of
FMCG product
Lack of options in terms of
variety
PROBLEM
copyright©2020 Samosa King

4. copyright©2020 Samosa King 4
• Innovative and New products
• Preparing and Supply of Raw Samosa
• Shelf life of around 45 days
• Consistence Quality and Hygiene
• Centralized Marketing and Branding
• Tracking of Inventory at Outlets
• Timely supply of Raw Samosa’s
• Easy to operate & Manage
• No Wastage
• No prior Food Industry experience required
• Low investment, Low Risk and High income
• 35-40% profit margin
• Almost nil dependency on Cooking Staff
• Centralized Accounting Marketing
• Advertising and other supports
• Innovative and New tasty
Products
• Quality and Hygiene food items
• Online Order/Door Service
SOLUTION
Central Cloud Kitchen Franchise Outlet Consumer

5. PRODUCTS
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• Paneer Cheese Samosa
• AmericanCheese Samosa
• Veg Biriyani Samosa
• Dum Aloo Samosa
• Spicy Noodle Samosa
• Mixed Veg Samosa
Non-Vegetarian
• Chicken Samosa
• Chilli Chicken Samosa
• Chicken Biriyani Samosa
• Chicken AvakayaPickle Samosa
• Chicken AlfredoSamosa
• Makhani Chicken Samosa
• Mutton Gobi Samosa
• Mutton Avakaya pickle Samosa
• Mutton Biriyani Samosa
• Egg Bhurji Samosa
• Ajmer Kalakand Samosa
• Milk KalakandSamosa
• Choco Coconut Samosa
• 5 Star Chocolate Samosa
• Mixed Dates Dry Fruits Samosa
• Dry Fruits Pure Ghee Poornam
Samosa
Vegetarian Desserts
Company formed with a purpose of presenting the diversity of
samosas across India through our cloud kitchen.
copyright©2020 Samosa King

6. BUSINESS OPPORTUNITY
6
Samosa is top ranking foods across
major metropolitan in India.
(Uber eats forecast report, 2018)
2020 =
Indian Food
Market Value
540
Billion
$ 2020 =
Indian Online
Food Market
8
Billion
$
copyright©2020 Samosa King

7. FRANCHISE BUSINESS MODEL
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Franchise Investment Cost (Single Outlet) - 12 Lakhs (Non Refundable)
Space - 150-200 Square Feet
Staff - 4 Employees
Expected Monthly Sales - 3.75 Lakhs
Project Margin Monthly - 35-40%
Support from Samosa King:-
Innovate and New products
Complete shop setup
Documentationof Franchise
Marketing and Branding
Ontime supply of Raw Samosa
FOFO (Franchise Owned Franchise Operated) - The Company rents out the brand
to the franchise outlet for a particular non-refundable sum And for a pre-agreed
time period. Prices and merchandising are decided by the company.
copyright©2020 Samosa King

8. FRANCHISE BUSINESS MODEL
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Franchise Investment Cost (Single Outlet) - 2 Lakhs (Non Refundable)
Space - 50-75 Square Feet
Staff - 1 Employee
Expected Monthly Sales - 1.35 Lakhs
Project Margin Monthly - 30-33%
Support from Samosa King:-
Innovate and New products
Supply of SamosaTower and Warmer box
Documentationof Franchise
Marketing and Branding
Ontime supply of Samosa
FOFO (Franchise Owned Franchise Operated) - The Company rents out the brand
to the franchise outlet for a particular non-refundable sum And for a pre-agreed
time period. Prices and merchandising are decided by the company.
Quick Service Outlet
(Takeaway)
Samosa Tower Warmer Box
copyright©2020 Samosa King

9. COMPETITION SLIDE
9
Healthy
Unhealthy
Low Price
High Price
copyright©2020 Samosa King

10. 10
BUSINESS EXPANSION PLAN
1
Apr - Jun
3
5
Telangana
City Coverage
TotalFranchisee Outlet
TotalCompany Owned
Outlets
Central Kitchen
Jul - Sep Oct - Nov Nov - Dec
3
17
2
Telangana+ Andhra
Pradesh
South Indian Cities South + North
IndianCities
59
3
4 6
3
34
2020 -21
1-Year Outlook
0
TotalQuick Service
Franchisee Outlet 5 50
25
copyright©2020 Samosa King

11. FINANCIAL DYNAMICS
11
Apr - Jun Jul - Sep Oct - Nov Nov - Dec
CAPEX to set up own stores 27.00 - - -
Operational Cost per quarter Fixed 15.00 15.00 15.00 15.00
Other Cost per quarter 2.00 2.00 2.00 2.00
Inflows per Quarter (Franchise+Own
Stores+Quick Stores)
38.93 41.98 71.61 63.19
EBITDA 21.93 24.98 54.61 46.19
-
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
In INR Lacs
copyright©2020 Samosa King

12. INVESTMENT ASK
Investment Ask for INR 50 Lakhs
in return for 25% Equity
Investment Spending Plan
12
27 Lakhs
Opening and Managing NewOutlet (3 No.)
Marketing and Branding
Operational Cost of Central Kitchen For (1st Quarter)
15 Lakhs
5 Lakhs
Others
3 Lakhs
copyright©2020 Samosa King

13. Thank you
13
copyright©2020 Samosa King