Fast Pitch Forum (AdReady)

1,344 views

Published on

Published in: Entertainment & Humor, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,344
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Fast Pitch Forum (AdReady)

  1. 1. By Mark Feldman SVP, Sales & BD
  2. 2. State of Display -OMMA Magazine by  Joe Mandese , Feb 1, 2009 <ul><li>Inventory glut </li></ul><ul><li>4.5 trillion impressions </li></ul><ul><li>2,000/user/month </li></ul><ul><li>300+ networks </li></ul><ul><li>10% of inventory sold directly accounts for 70% of revenue </li></ul>“ surplus capacity and increasing reliance on advertising networks threatens the &quot;premium nature&quot; of publishers' brands…” *John Frelinghuysen, Bain Consulting, 2008 Source: PubMatic AdPrice Index – Jan 2009 © 2009 AdReady, Inc. Confidential
  3. 3. Potential © 2009 AdReady, Inc. Confidential <ul><li>1 million+ s earch advertisers </li></ul><ul><li>44,000 display advertisers in 2008 </li></ul><ul><li>What if display had 1 million+ advertisers? </li></ul><ul><ul><li>AdReady Hypothesis: </li></ul></ul><ul><ul><ul><li>Greater Demand = Greater Relevance = Greater Monetization </li></ul></ul></ul>Traditional Advertisers Search Display
  4. 4. What It Means © 2009 AdReady, Inc. Confidential
  5. 5. What is AdReady? <ul><li>AdReady is an online advertising technology and services company that makes online advertising easy, effective, and accessible. </li></ul><ul><li>“ We make display work like search.” </li></ul>© 2009 AdReady, Inc. Confidential
  6. 6. Company Background <ul><li>Established June 2006 </li></ul><ul><li>$12M of funding to-date by Bain Capital, Madrona Venture Group and Khosla Ventures </li></ul><ul><li>Experienced team: Classmates, AOL, Disney and F5 Networks </li></ul><ul><li>Managed 2,000+ advertisers in 2008 </li></ul><ul><ul><li>9 billion impressions across thousands of sites </li></ul></ul><ul><li>Power the display advertising platforms for over a dozen of the top 100 publishers. </li></ul>© 2009 AdReady, Inc. Confidential
  7. 7. AdReady.com © 2009 AdReady, Inc. Confidential
  8. 8. Creative Library © 2009 AdReady, Inc. Confidential
  9. 9. Creative Customization © 2009 AdReady, Inc. Confidential
  10. 10. Media Planning © 2009 AdReady, Inc. Confidential
  11. 11. Reporting & Optimization <ul><li>Account Management Tools: </li></ul><ul><li>Detailed daily reporting </li></ul><ul><li>Updated bids and budgets 24/7 </li></ul><ul><li>Ability to play/pause any aspect </li></ul><ul><li>Transparent site reporting </li></ul><ul><li>Auto-optimization </li></ul>© 2009 AdReady, Inc. Confidential
  12. 12. ‘ AdReady for Publishers’ © 2009 AdReady, Inc. Confidential

×