1. NANCY L. DUDENHOEFER
16219 So. 39th Place, Phoenix AZ 85048
480-239-6252
PERSONAL COMPETENCIES
♦ Problem Solving ♦ Action Oriented ♦ Strategic Planner
♦ Innovation Management ♦ Timely Decision Making ♦ Honesty and Integrity
♦ Creativity ♦ Building Team Spirit ♦ Perseverance
♦ Organizing ♦ Presentation Skills ♦ Negotiating
AREAS OF EXPERTISE:
♦ Develop marketing plans based on competitive environment
♦ Manage media projects, budgets and events
♦ Create and maintain internal and external communications
♦ Implement multi-faceted campaigns
♦ Secure news coverage and public relations for companies, events and organizations
Kyrene School District – 9/07 – present
Assistant Director, Marketing and Communications
Management of district reputation using contemporary forms of effective media, direct
public engagement, events and other means to communicate strategic messages. Garner
public support, understanding and enrollment for twenty five schools in three cities.
Oversee internal communications with more than 2,000 employees serving over 17,500
students and nearly 40,000 parents. Annual increase of enrollment by five to ten percent.
Marketing for after school programs and classes with an overall revenue increase of 100% over
the course of 9 years.
Directs and oversees Media Relations, Public Information, Marketing and Communication;
develops and executes marketing plans for the District; leads public relations efforts across all 25
schools; coordinates Kyrene Foundation outreach campaigns; organizes activities with
community organizations, oversees the District’s brand identity, advertising, publications, web
communications, graphic design, promotional events and other public relations services;
participates as a member of a variety of internal and external committees, task forces and
organizations relevant to District interests
Performs fact-finding and troubleshooting activities in areas of special interest to District;
researches and prepares printed and digital/electronic materials for the Governing Board,
Superintendent, Principals and department heads.
Provides leadership in the development and implementation of an active internal
communications plan for employees and students; Lead for district level crisis communications
planning and implementation, district spokesperson.

2. PBS Channel 8 Small Business Partners – 2/05 – 9/07
Development Officer
♦ Hired to raise awareness and revenue with local small businesses through an affordable
partnership with the station.
♦ Responsible for generating all leads, developing a connection to the station mission and
vision and ultimately providing the partner with a benefit for their sponsorship.
♦ Increased number of participating members significantly
bizAZ Magazine – 08/03 – 01/05
Community Relations Director/ Ad Sales
♦ Helped increase per issue average income 20 percent and annualized ad sale increase of
ten percent.
♦ Developed Prescott market contributing 15% of total issue revenue
♦ Formed partnerships and coordinated five successful publication events generating
thousands of dollars for charity partners. (Junior Achievement, East Valley Boys and
Girls Clubs, Homeward Bound)
Ahwatukee Foothills News and Chandler Connection, 01/03 –08/03
Advertising Account Executive
♦ Built business from base of zero to 37% of weekly revenue
♦ Generated new product client base resulting in fifty percent weekly increase ad sales
revenue
The Media Mix Advertising and Public Relations – 06/01 – 2003
President/Strategist
Clients included: September 11th
Memorial Concert – Art Renaissance Initiative, bizAZ,
Organic Excellence and ADDVantage name change to Brand Canyon Company, Saturn, Great
American Merchandise and Events, Leading Edge Motorsports, Hemophilia Association,
VINO's Wine Charms, Culinary Solutions, Hubbard Swim Schools.
KNXV (ABC) Channel 15, Phoenix, Arizona 05/97 - 05/01
Director of Marketing
♦ Responsible for writing and producing brand positioning and PR campaigns for news and
programming products.
♦ Oversaw media planning, content and reconciliation of $1M+ annual station marketing budget
with internal and external co-op partners
♦ Managed full and part-time staff of 30 direct reports: graphic designers, writers, producers,
event coordinators, volunteers and publicists
♦ Planned and hosted 18 annual corporate, client and multi-media celebrity functions with
responsibility for partners, sponsors, execution, management and evaluation.
♦ Instrumental in conceptualization and implementation of new products to diversify income
stream (i.e. Sonoran Living and Phoenix 360.com).
♦ Developed revenue generating projects for McDonald’s, Buena Vista Pictures and
Disneyworld resulting in contracts in excess of $100,000 per client annually.

3. WTVT (CBS/FOX) Tampa, Florida 08/93-05/97
Director of Marketing and Sales Services
♦ Developed and hosted 4-10 corporate/client/celebrity events per year involving strategic
partners and sponsors.
♦ Oversaw media planning, content and reconciliation of $6M+ annual station marketing budget
in coordination with external agency & internal production.
♦ Executive Producer of monthly client-based theme one hour show with audience and phone
bank
♦ Responsible for creation of client and station projects, that included on-air, magazine and
phone system sponsor components.
♦ Managed staff of six direct reports: commercial production and creative services
♦ Developed marketing plan for affiliation switch from CBS to FOX. Despite cutting news
ratings more than half (i.e. 12’s & 13’s to 1’s and 2’s), returned station to #1 news ranking
within six rating books.
♦ Designated station spokesperson with emphasis on crisis communication.
WFTV (ABC) Orlando, Florida 01-87-05/93
Writer, Promotion Producer and News Writer/Producer
ASSOCIATIONS:
♦ National School PR Association, 1997-present
♦ Arizona School PR Association, Past President, 2x Past Programming Chair, 2x Past
Summer Conference Co-Chair, 1997- present
♦ Desert Vista Boys Basketball Booster Club, Thunder Board Representative, Concessions
Chair, Banquet Co-chair, Senior Night Chair, Spirit Wear Co-chair 2013- present
♦ Kyrene Tempe Business Advisory Council, 1998-present
♦ Chandler Chamber Board of Directors, 2015-present
♦ Ahwatukee, Chandler and Tempe Chamber Member, 2003 - present
♦ Fiesta Bowl Media Relations, Parade and Hosting Committees 2001-2003
♦ Festival of Lights Committee – Public Relations – 2001-2011
♦ Arizona All Stars Local Cheerleading, Competition Steering Committee, Inaugural
Booster Club Board, Public Relations Chair, 2004-2010
♦ Big Brothers Big Sisters – Marketing Committee, 2001-2004
♦ PROMAX 1993-2001 (Professional organization for Television marketers)
♦ Tostitos Fiesta Bowl Committee 1998-2002
♦ Crimestoppers Board 1994-1997
EDUCATION: University of Wisconsin - Oshkosh B.S. / Communications
Personal and professional references available upon request.