Award-winning Marketing, Communications and Public Relations leader who crafts messages that reach ideal audiences, brands that engage, and experiences that deliver impact. Expertise in prioritizing marketing channels for organizations, then executing integrated strategies to build the organization’s presence, through traditional and digital media, content, events, and partnerships. Proven performance delivering full-service advertising and communications services for corporate clients in healthcare, chemical, hospitality, real estate, and retail, as well as political and education clients. Keen ability to take very sketchy, fragmented requests and transform them into beautiful outcomes that perfectly accomplish what the organization had in mind.

1. CARY CARR COX
MARKETING COMMUNICATIONS
Raleigh-Durham, NC | 704.907.3735 | cary@carycarrcox.com | linkedin.com/in/caryccox
PROFILE
Award-winning Marketing, Communications and Public Relations leader who crafts messages that reach ideal
audiences, brands that engage, and experiences that deliver impact. Expertise in prioritizing marketing
channels for organizations, then executing integrated strategies to build the organization’s presence, through
traditional and digital media, content, events, and partnerships. Proven performance delivering full-service
advertising and communications services for corporate clients in healthcare, chemical, hospitality, real estate,
and retail, as well as political and education clients. Keen ability to take very sketchy, fragmented requests and
transform them into beautiful outcomes that perfectly accomplish what the organization had in mind.
n Strategic Marketing
Communications
n Public Relations &
Spokesperson
n Marketing Strategy &
Management
n Content Development
n Advertising Planning
n Media Relations Strategy
n Event Planning & Management
n Crisis Communications
EXPERIENCE
NC DEPARTMENT OF NATURAL AND CULTURAL RESOURCES 2013 to 2017
Directed Marketing and Communications as Assistant Secretary: Joined state leader
in natural, cultural, tourism, and historic resources programs during period of rapid
growth. Expanded team from 5 to 14 marketing and communications staff who are
direct reports; manage another 15+ statewide. Provided strong managerial leadership
to evolve team from low performance to efficient, streamlined group focused on
delivering unparalleled excellence in customer service.
Directed rebranding of marketing communications, including logo, ads, website,
collateral, signage, and email. Recrafted and refocused Department’s main message,
voice, and image to increase communication of documented effectiveness and results.
Conceptualized and executed strategic statewide issue campaign, as well as large
events. Conducted reputation management, drove crisis communications strategy,
and advised executive leadership. Seasoned counselor to senior leaders, peers and
subordinates.
n Defined internal communications strategy to effectively convey mission,
initiatives, and events to 2,000+ employees. Produced newsletter, live-feed
staff meetings, and executive messaging.
n Expanded communications penetration: captured 1,800 same-subject earned
media stories in just 9 months, and increased tracked media stories 700%
since 2013.

2. n Escalated organic digital media presence 400%, with zero paid placements,
and increased short videos in social media by 300%. Won international
tourism award for innovative Twitter campaign.
n Planned and executed strategic statewide advocacy campaign to
instrumentally contribute to passing key legislation.
n Doubled fund development year over year, by establishing non-profit
fundraising program to identify and apply for grants, as well as solicit small
and large donors.
COX MARKETING GROUP 1996 to 2013
Principal: Specialized in full-service advertising and communications engagements,
primarily for corporate clients in the healthcare, chemical, hospitality, real estate,
retail, law, small business, weddings, sports, and

3. CARY CARR COX
Raleigh-Durham, NC | 704.907.3735 | cary@carycarrcox.com | linkedin.com/in/caryccox | Page 2
financial services. Conducted projects for political and education clients as well, which involved defining
integrated marketing, branding, advertising, PR, direct mail, events, and new media campaigns to publicize
clients’ products and services. Structured internal communications campaigns to promote employee
engagement. Provided professional education sessions on marketing, communications, and fundraising to
national clients. Client surveys indicated 66% referral rate, and 99% “good” or “excellent” rating.
n Organized and executed "standing room only" charity event for Joining Hearts Pediatric Cardiology
Foundation, during which the organization raised $30K+ for Levine Children's Hospital.
n Achieved key exposure for high-profile restaurant opening in a saturated market with heavy
competition. Captured international PR award.
n Digitally overhauled high-end jewelry store, involving web site optimization and re-branding. Merited
commendation from company President for flawless engagement. Won national website award.
n Developed marketing collateral for a series of events and activities for Habitat for Humanity Cabarrus
County.
n Created logo and marketing collateral for luxury residential homes firm in NC, and developed web
presence and project brochures.
n Managed series of marketing initiatives for medical spa and laser center serving greater Charlotte, NC
market.
CHARLOTTE ASSOCIATION OF REALTORS 1989 to 1996
Public Affairs & Communications Director: Managed PR and government affairs for leading real estate trade
association. Built and implemented comprehensive communication and marketing programs, as well as served
as registered lobbyist advocating on association’s behalf.
CONGRESSMAN ALEX MCMILLAN 1987 to 1988
Campaign Manager: Structured and executed full campaign business plans, with components on fundraising,
internal communications, external communications, press relations, public relations, direct mail, target
marketing, event planning, budgeting, and staffing. Exceeded fundraising goals and election returns
projections.
EDUCATION
Bachelor of Arts, College of William & Mary Williamsburg, VA
PROFESSIONAL AWARDS
Hospitality Sales & Marketing Association International Bronze Adrian Award
International Public Relations Award, Morton’s The Steakhouse
W3 National Silver Award, Beya Jewelry Website

4. AFFILIATIONS
Public Relations Society of America
Raleigh Public Relations Society
Professional portfolio available for review: http://bit.ly/2mvCoTg