This document discusses the importance of reading for children and provides tips for parents to help improve their kids' reading skills. It notes that kids who watch lots of TV struggle with reading more than kids who read regularly. The document recommends that parents limit TV time, watch educational videos and DVDs with their kids, take their kids to the library regularly, and be readers themselves to inspire their children. It also provides resources for parents to find age-appropriate educational media and help for developing strong reading habits.