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Brighton seo-september-jen-macdonald-glass-digital

  1. 1. How Awareness Days Are The Key To Link Building Jen Macdonald | Glass Digital SLIDESHARE.NET/JENNIFERMACDONALD42 @JenMac018
  2. 2. #brightonSEO @JenMac018 Key takeaways • Why you should use awareness days for link-building • Benefits of awareness day newsjacking • Top tips on how to action this strategy
  3. 3. There is an awareness day for EVERYTHING! #brightonSEO @JenMac018
  4. 4. Bubble Wrap Appreciation Day
  5. 5. National Hug a Plumber Day
  6. 6. National Wiggle Your Toes Day
  7. 7. Gorgeous Grandma Day
  8. 8. Lost Sock Memorial Day
  9. 9. If Pets Had Thumbs Day
  10. 10. Utilise awareness days to help create unique tangential content #brightonSEO @JenMac018
  11. 11. Tangential content is the key to jazzing up a niche industry #brightonSEO @JenMac018
  12. 12. Business-to- Business #brightonSEO @JenMac018
  13. 13. #brightonSEO @JenMac018
  14. 14. Business-to-Consumer #brightonSEO @JenMac018
  15. 15. #brightonSEO @JenMac018
  16. 16. Seasonality #brightonSEO @JenMac018
  17. 17. #brightonSEO @JenMac018
  18. 18. Recurring events #brightonSEO @JenMac018
  19. 19. #brightonSEO @JenMac018
  20. 20. Annual events #brightonSEO @JenMac018
  21. 21. #brightonSEO @JenMac018
  22. 22. #brightonSEO @JenMac018 Benefits of this type of newsjacking
  23. 23. Gets you involved in trending topics #brightonSEO @JenMac018
  24. 24. Gives your story a hook #brightonSEO @JenMac018
  25. 25. Allows you to offer advice on important issues #brightonSEO @JenMac018
  26. 26. More efficient – less time for good results #brightonSEO @JenMac018
  27. 27. Can allow for multiple angles #brightonSEO @JenMac018
  28. 28. Allows you to reach a wider audience #brightonSEO @JenMac018
  29. 29. Can include deeper links #brightonSEO @JenMac018
  30. 30. Less disheartening if it doesn’t work #brightonSEO @JenMac018
  31. 31. Work can be recycled #brightonSEO @JenMac018
  32. 32. Connects you to other industry experts #brightonSEO @JenMac018
  33. 33. Can undertake reactive work while hero campaigns are being created #brightonSEO @JenMac018
  34. 34. #brightonSEO @JenMac018 Top tips when using awareness days for newsjacking
  35. 35. Don’t leave the journalist wanting more! #brightonSEO @JenMac018
  36. 36. The more unique the better #brightonSEO @JenMac018
  37. 37. Relate the awareness day to your client #brightonSEO @JenMac018
  38. 38. #brightonSEO @JenMac018 What to include
  39. 39. #brightonSEO @JenMac018 How to prospect
  40. 40. Find journalists who have previously published similar content #brightonSEO @JenMac018
  41. 41. Find relevant publications #brightonSEO @JenMac018
  42. 42. Utilise existing contacts #brightonSEO @JenMac018
  43. 43. #brightonSEO @JenMac018 How to find live links
  44. 44. Google search #brightonSEO @JenMac018
  45. 45. Search operators #brightonSEO @JenMac018
  46. 46. Outreach tools #brightonSEO @JenMac018
  47. 47. #brightonSEO @JenMac018 REMINDER: Recycle Your Work!!!
  48. 48. @JenMac018 SLIDESHARE.NET/JENNIFERMACDONALD42 Thank you for listening #brightonSEO @JenMac018

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