The document provides information on various social media marketing strategies and metrics. It discusses how lifestyle marketing can be broken down into creating valuable content for audiences, building engagement with that content, and running ads and promotions. Specific strategies highlighted include running design contests, leveraging follower growth, and creating a variety of content types. The document also presents examples of social media campaigns that drove leads, sales, and new business opportunities for brands.
8. Sean Mays
- 26 Points
- Drafted to Charlotte Bobcats
- Salary 1.6 Million
Raymond Felton
- 17 Points
- Drafted to Charlotte Bobcats
- Salary 2.8 Million
25. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
26. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - BUILD ENGAGEMENT
Content Designed for Engagement
27. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - BUILD ENGAGEMENT
Content Designed for Engagement
#3- ADS WITH PROMOTIONS
Advertise your product to your super
engaged audience
30. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
31. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - DESIGN CONTEST
● Easy to Enter
● Big Giveaway
32. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - DESIGN CONTEST
● Easy to Enter
● Big Giveaway
#3- EMAIL MARKETING
Consistent email marketing messaging &
tone
33.
34. Steady Increase in Followers &
Engagement (~10% + each year)
Whole Foods Contract worth more
than $1 million in revenue per year
35. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
36. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - VARIETY OF CONTENT
● Videos, Graphics, Carousels, Etc.
● Testing New Ideas & Trends
37. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - VARIETY OF CONTENT
● Videos, Graphics, Carousels, Etc.
● Testing New Ideas & Trends
38. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - VARIETY OF CONTENT
● Videos, Graphics, Carousels, Etc.
● Testing New Ideas & Trends
#3 - BRAND LEVERAGE
Consistent follower growth & engaged
users is a business asset you can leverage
40. Steady, ongoing valuable content to their
audience:
● Fun, Engaging Content
● Industry News
● Thought Leaderships / Tips
● “In Action” Video
41. Steady, ongoing valuable content to their
audience:
● Fun, Engaging Content
● Industry News
● Thought Leaderships / Tips
● “In Action” Video
Result: New Product Launch
Announcements Drive Leads via DMS
45. Informational content & high-end
imagery
Boosted to new potential
customers
Result: 340 sales from a single
“Pin” ---->
46.
47. Image goes here
370 x 540 pixels
A GIFT FOR YOU
SOCIAL PROMPTS
ChatGPT Prompt “Cheat Sheet” for Social Media
✓ Simple guide to structuring a prompt
✓ Prompts for everything we’re about to talk about
✓ Our feedback on which prompts worked the best :)
Download at: www.V9Digital.com/templates/
51. HIGH-QUALITY CREATIVE
OUR APPROACH
AI can help a little…
- Start with brand colors, text, etc.
- Use it for graphic design
instructions
- Our Favorite AI Graphic Design
Tools: Canva or Adobe
52. ENGAGING CONTENT MATTERS
OUR APPROACH
Ideas to ask AI to get ideas:
- General Ideas
- Then dial it in
- Push for Specifics &
Options
53. PERSONA-DRIVEN MESSAGING IS CRITICAL
OUR APPROACH
AI Can Help With:
- Persona outlines
- Demographics
- Psychographics
- Develop the tone for content
- Write your copy