Steve Dieterichs Professional Portfolio
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Data-driven, digitally savvy marketing communications executive
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Steve Dieterichs Professional Portfolio
- 2. I’ve had the pleasure of working with many talented partners during my career. Many of the deliverables that follow are largely the result of their hard work and are representative of the programs and campaigns I have directed.
- 4. Market segmentation helps to identify the audience
- 5. Heat maps help to target the effort
- 6. Suitable for highly fluid, turn-around situations Used as benchmark for evaluating tactics being considered
- 7. Longer-term; more deliberative; requires greater insight and significant stakeholder input
- 8. Budget responsibilities to $1.2MM Notable accomplishments include balancing budget by increasing revenue 12%, while decreasing expenditures 15.5%
- 11. TAMI Award – Best Marketing Campaign (pop. under 100,000) Marcom Award (Gold) – Best Print Campaign *In-house Ideation *Personally authored copy
- 13. TAMI Award of Excellence – Best Website (pop. under 75,000)
- 15. Marcom Award (Platinum) – Best TV Commercial, Single Spot
- 19. The Art Nouveau- influenced, rectilinear logo design incorporates the iconic, eight-story State National Bank Building (ca. 1926) with search lights reminiscent of 1920s era Hollywood. The black-gold color scheme is a nod to Corsicana’s heritage as the birthplace of the Texas oil industry.
- 22. Internal newsletter – writer, editor, photographer
- 24. Texas Town & City (a publication of the Texas Municipal League) – August, 2015 Long-form writing
- 25. Texas Music Magazine – Fall, 2000
- 27. Media trained by Merrie Spaeth Print and broadcast (live and taped) media interviews Listen to taped interview: https://www.travelers411 .com/forums/showthread .php?t=19180
- 28. Travel writers’ culinary itinerary – October, 2014
- 29. Strategic alliance brought writers from out of state at no cost to department Resulting PR value exceeded $100K
- 31. Lindsey Haase Director of Marketing and Communications at BBB of FortWorth (Direct Report) “Steve has been, hands down, the most influential mentor in my career to this point. He…(introduced) me to new and innovative ways of looking at destination marketing…(with) a strong and decisive direction, a collaborative team environment, and a strategic marketing approach” Sheri Campbell-Husband Assistant City Manager at City of Granbury, Texas (Direct Supervisor) “Steve’s marketing initiatives were based on solid psychographic analysis, targeted the audiences most likely to visit, and were representative of the unique characteristics Granbury has to offer. His work won multiple awards and set Granbury's CVB on a positive, productive path. ”
- 32. Diana McBride Owner, Iron Horse Inn Bed & Breakfast Former Global Marketing and Business Development Instructor at the Center for Advanced Professional Studies (Stakeholder) “I totally agree with Steve's marketing strategies…(he) understands today's consumer and applies the appropriate strategies. ” Darren Drewitz Co-Founder | Director of Marketing Services at Mind Ecology (Vendor) “Steve is an early adopter and innovator of levering business intelligence and marketing data insights in the public sector…(he) makes data actionable and builds real- world solutions.”
- 33. Tony Mobly City Council Member at Granbury, Texas (Client) “Steve brought together a campaign plan that helped tighten my message and narrow my marketing efforts. He introduced social media strategies that targeted voters and online tools that saved time and money.” Lee McCleary Economic Development Director at City of Red Oak, Texas (Colleague) “Steve is a dedicated professional who demonstrates creativity and imagination in developing new concepts. He consistently developed well planned approaches to…strategic initiatives.”